# How To Convert Customers With Cold Emails

**Author:** Aaron Epstein
**Type:** Video
**URL:** https://www.ycombinator.com/library/LZ-how-to-convert-customers-with-cold-emails
**YouTube ID:** 7Kh_fpxP1yY

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Whether it's for sales, recruiting or making new connections, cold outreach is a necessary tool for helping build your
startup. But as you probably know, most cold emails either are ignored or end up in the trash. So what can you do to
make sure your emails break through the noise? In this episode of Startup School, YC Group Partner Aaron Epstein shares
expert advice on how to write cold emails that have all the right ingredients to get noticed and convert new customers.

