# How To Price For B2B

**Author:** Tom Blomfield
**Type:** Video
**URL:** https://www.ycombinator.com/library/LI-how-to-price-for-b2b
**YouTube ID:** 4hjiRmgmHiU

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If you're a startup founder, how much should you charge for your product or service? It's a simple question that can
make many lock up. What number should you pick? In this episode of Startup School, YC Group Partner Tom Blomfield guides
you on how to come up with a price and then justify that number to customers.

