User journey · Diagram Design
Trial to paid: the first week
Trial to paid: the first week
User journey map of a new trial user across five stages, showing actions, touchpoints, and a sentiment curve that dips at the usage-limit stage before recovering at upgrade.
STAGE 1
Sign up
STAGE 2
First run
STAGE 3
Invite team
STAGE 4
Hit the limit
STAGE 5
Upgrade
HIGH
NEUTRAL
LOW
ACTIONS
TOUCHPOINTS
Create workspace
Import first dataset
Add 3 teammates
Export blocked mid-report
Pick annual plan
NO WARNING AT 80%
PRICING PAGE IS 3 CLICKS AWAY
signup form
onboarding wizard
email invite
in-app modal
billing page
LEGEND
Sentiment curve
Trough stage
Pain marker