google-workspace
Use when working with André's self-hosted Google Workspace MCP (the `google-workspace` plugin) — driving Calendar, Gmail, Drive, Docs, Sheets, Slides, Forms, Tasks, Chat, or Contacts via the `mcp__plugin_google-workspace_workspace__*` tools, OR setting up / troubleshooting its OAuth (first-run consent, 7-day test-mode re-auth, credential storage). Covers the account-isolation rule (never use the `mcp__claude_ai_*` Google connectors — different account).
google-ads
Use when managing Google Ads campaigns, creating ads, optimizing campaigns, checking metrics, or automating Google Ads via Scripts. Triggers on "google ads", "google ads campaign", "create campaign", "ad campaign", "google ads scripts", "check google ads", "google ads metrics", "campaign performance", "AdsApp", "automation", "adspower".
growth
Growth orchestrator for paid acquisition and owned messaging. Use for ad strategy, metrics, optimization, budgets, creative testing, audience targeting, attribution, scaling, competitive intelligence, and WhatsApp messaging campaigns. Routes to platform skills (google-ads, meta-ads, tiktok-ads, whatsapp) over the shared `meta` substrate and the `ycloud`/`ycloud-api` BSP skills. Triggers on "growth", "ads", "paid ads", "PPC", "ROAS", "CPA", "campaign", "ad copy", "retargeting", "attribution", "whatsapp campaign", "outreach", "automation", "adspower", "undetectable", "human-like", "cost", "budget", "wallet", "spend", "optimize", "CPDM".
meta-ads
Meta Ads (Facebook + Instagram) production reference. Use when managing Meta/Facebook/Instagram ad campaigns, creating ads, CAPI setup, audience targeting, creative testing, or automating via Marketing API. Triggers on "meta ads", "facebook ads", "instagram ads", "CAPI", "conversions API", "meta pixel", "advantage+", "lookalike audience", "custom audience", "meta campaign", "facebook campaign", "ad set", "ad creative", "click-to-whatsapp", "CTWA".
meta
Parent skill for the Meta platform — Business Manager (BM) fundamentals and types, business verification, account quality, Meta enforcement classifier, Brazilian defensive intelligence (niche classification, black hat ecosystem awareness, payment hygiene), asset isolation, proxy/antidetect/CDP setup, disposable BM strategy, ban mechanics, ban/cascade/appeal, and Official Business Account. Use when working with ANY Meta platform (Ads, WhatsApp, Instagram) — BM health, verification, isolation, classifier, disposable-BM ops. Triggers on "business manager", "BM", "business verification", "account quality", "meta classifier", "asset isolation", "disposable BM", "proxy meta", "payment hygiene", "ban appeal", "cascade ban", "AdsPower", "CNPJ".
WhatsApp Business Platform (Cloud API) production reference for the maccing growth stack. Covers Cloud API setup, message types, templates (creation, approval, pacing, strategy), per-message pricing, webhooks, bulk sending at scale, WhatsApp Flows, media handling, Node.js/TypeScript SDK, error codes, compliance (LGPD, opt-in/opt-out), Calling API, MM Lite, Business Management API, business profile fields, dispatch operations (chip warming, direct API setup, BSP migration, number longevity), and 2025-2026 platform changes. Use when the user asks about whatsapp, whatsapp api, cloud api, WABA, BSP, whatsapp template, whatsapp marketing, message template, WhatsApp dispatch, WhatsApp number quality, WhatsApp Brazil, WhatsApp opt-in, WhatsApp webhook, WhatsApp flows, WhatsApp pricing, or anything related to sending or receiving WhatsApp messages via the Cloud API.
ycloud-api
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ycloud
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tiktok-ads
Use when managing TikTok Ads campaigns, creating ads, optimizing campaigns, checking metrics, or automating TikTok Ads. Triggers on "tiktok ads", "tiktok campaign", "tiktok ads manager", "tiktok pixel", "tiktok events api", "spark ads", "tiktok targeting", "tiktok creatives", "tiktok lead generation".
notion-api
Use BEFORE the first Notion read or write on ANY task touching Notion — the Notion API or its MCP — however trivial: a one-field rename, a page icon/cover, adding one row, a single select color, even just reading a page's title. Covers creating, editing, querying, or moving databases, data sources, pages, views (table/board/gallery/calendar/timeline/list/chart/dashboard/map/form), formulas, rollups, relations, blocks, icons, covers; and any Notion API/MCP error (validation_error, pagination, permission, 400/409). MANDATORY, never optional — "small", "quick", "obvious", or "well-understood" is the exact trap: every Notion edit still owes this skill's mandatory first steps (the ancestral-AGENTS.md sweep + house-style match) that a direct quick edit silently skips and corrupts. If the work touches Notion at all, load this FIRST.