idea-validation
Validate a business idea before investing time or money. Use whenever a solopreneur has a raw idea and needs a structured process to stress-test it against reality — covering problem definition, demand evidence, competitive context, customer discovery, riskiest-assumption testing, and a scored go/no-go decision. Trigger on phrases like "validate my idea", "is this worth building", "should I pursue this", "test my business idea", "does this idea have legs".
positioning-strategy
Develop a competitive positioning strategy for a solopreneur business. Use when deciding how to differentiate from competitors, what market position to own, how to frame your offering against alternatives, and how to communicate that position. Covers positioning frameworks (Jobs-to-be-Done, against/for, category creation), positioning statements, and translating position into messaging. Trigger on "how do I differentiate", "positioning strategy", "how to stand out", "differentiate from competitors", "market positioning", "what makes me different", "competitive positioning", "own a position".
automation-workflows
Design and implement automation workflows to save time and scale operations as a solopreneur. Use when identifying repetitive tasks to automate, building workflows across tools, setting up triggers and actions, or optimizing existing automations. Covers automation opportunity identification, workflow design, tool selection (Zapier, Make, n8n), testing, and maintenance. Trigger on "automate", "automation", "workflow automation", "save time", "reduce manual work", "automate my business", "no-code automation".
bookkeeping-basics
Set up and maintain basic bookkeeping for a solopreneur business. Use when tracking income and expenses, preparing for taxes, managing invoices and receipts, understanding cash flow, or generating financial reports. Covers accounting software selection, chart of accounts, expense categorization, reconciliation, and financial statements. Not professional accounting advice — consult a CPA for complex situations. Trigger on "bookkeeping", "accounting", "track expenses", "financial records", "QuickBooks", "invoicing", "receipts", "profit and loss".
brand-identity
Build a complete brand identity for a solopreneur business from scratch or refresh an existing one. Covers brand personality, voice and tone, visual identity system (colors, typography, logo direction, imagery style), tagline crafting, and a brand guidelines document. Use when creating a new brand, rebranding, or needing to make brand decisions consistent. Trigger on "create my brand", "brand identity", "brand guidelines", "define my brand voice", "brand personality", "what should my brand look like", "brand strategy", "rebrand", "brand tone".
business-model-canvas
Build, fill, stress-test, and iterate on a Business Model Canvas for a solopreneur. Use when designing or redesigning how a business creates, delivers, and captures value — covering all nine BMC blocks plus solopreneur-specific adaptations like the "Time & Energy" block and unit economics validation. Trigger on "business model canvas", "design my business model", "how will I make money", "business model", "BMC", "value proposition canvas", "how does my business work", "monetize my idea".
business-plan
Write, structure, and update a business plan for a solopreneur. Use when creating a plan from scratch, updating an existing plan after a pivot or new phase, or preparing a plan to share with investors, partners, or even just to clarify your own strategy. Covers executive summary, market analysis, competitive positioning, revenue model, operations plan, financial projections, and risk assessment — all adapted for a one-person business. Trigger on "write a business plan", "business plan", "create my plan", "business plan template", "update my business plan", "plan for my business", "investor pitch plan".
closing-deals
Close sales deals consistently as a solopreneur. Use when a prospect is at the decision stage and you need to move them to yes, when deals are stalling or going cold, when you need closing scripts or techniques, or when you want to build a repeatable process for turning proposals into signed contracts. Covers decision-stage psychology, closing techniques, stall recovery, contract-to-payment flow, and post-close relationship setup. Trigger on "how do I close a deal", "closing deals", "deal stalling", "prospect not responding", "how to get them to say yes", "close the sale", "convert proposal to client", "sales closing".
competitive-analysis
Perform a deep competitive analysis for a solopreneur business. Use when mapping competitors in detail, finding exploitable gaps, understanding competitor strategy, benchmarking your own offering, or deciding how to position against the field. Goes deeper than the broad landscape mapping in market-research — this is focused dissection of specific competitors. Trigger on "analyze my competitors", "competitive analysis", "who are my competitors", "competitor deep-dive", "how do I beat the competition", "competitive landscape", "benchmark against competitors".
content-strategy
Build and execute a content marketing strategy for a solopreneur business. Use when planning what content to create, deciding on content formats and channels, building a content calendar, measuring content performance, or systematizing content production. Covers audience research for content, content pillars, distribution strategy, repurposing workflows, and metrics. Trigger on "content strategy", "content marketing", "what content should I create", "content plan", "content calendar", "content ideas", "content distribution", "grow through content".
copywriting
Write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials. Use when you need to write headlines, CTAs, product descriptions, ad copy, email sequences, or any text meant to drive action. Covers copywriting formulas (AIDA, PAS, FAB), headline writing, emotional triggers, objection handling in copy, and A/B testing. Trigger on "write copy", "copywriting", "landing page copy", "headline", "write a sales page", "ad copy", "email copy", "persuasive writing", "how to write [marketing text]".
customer-feedback
Collect, analyze, and act on customer feedback to improve your product and business. Use when building feedback systems, running customer interviews, analyzing feature requests, measuring satisfaction (NPS, CSAT), or closing the feedback loop. Covers feedback collection methods, interview techniques, analysis frameworks, and how to decide what feedback to act on. Trigger on "customer feedback", "collect feedback", "user research", "customer interviews", "NPS", "feature requests", "feedback system".
customer-onboarding
Design and execute customer onboarding that drives activation and retention. Use when building onboarding flows for new users, reducing churn in the first 30 days, improving time-to-value, or creating onboarding sequences (email, in-app, or manual). Covers activation metrics, onboarding step design, friction reduction, and measuring onboarding success. Trigger on "customer onboarding", "onboarding flow", "user onboarding", "reduce early churn", "improve activation", "onboarding sequence", "time to value".
customer-retention
Build and execute customer retention strategies for a solopreneur business. Use when reducing churn, improving customer lifetime value, building loyalty programs, re-engaging inactive users, or creating retention-focused product and communication strategies. Covers churn analysis, retention cohorts, lifecycle marketing, win-back campaigns, and loyalty mechanics. Trigger on "customer retention", "reduce churn", "keep customers", "improve retention", "churn rate", "customer loyalty", "win-back campaign".
email-marketing
Build and execute email marketing campaigns for a solopreneur business. Use when building an email list, writing email sequences (welcome, nurture, sales), designing broadcast campaigns, improving open and click rates, or setting up email automation. Covers list building, segmentation, email copywriting, sequence design, deliverability, and metrics. Trigger on "email marketing", "email campaign", "email sequence", "email list", "newsletter", "email automation", "improve email open rates", "nurture emails", "welcome email".
financial-planning
Plan and manage the finances of a solopreneur business. Use when creating budgets, forecasting revenue and expenses, building a P&L, planning for cash flow, setting financial targets, or preparing for financial decision-making. Covers budgeting frameworks, cash flow management, profit margins, expense tracking categories, and financial dashboards. Trigger on "financial plan", "budget my business", "cash flow planning", "P&L", "profit and loss", "financial projections", "how much do I need", "business finances", "financial forecast".
go-to-market
Build a go-to-market (GTM) strategy for launching a product or entering a new market. Use when planning how to reach customers, position your product, choose channels, set pricing, and execute launch. Covers market entry strategy, customer segmentation, positioning, channel strategy, and GTM execution plan. Trigger on "go-to-market", "GTM strategy", "market entry", "launch strategy", "how to reach customers", "GTM plan".
goal-setting-okrs
Set and track goals for a solopreneur business using OKRs (Objectives and Key Results) and related frameworks. Use when defining business goals, creating quarterly or annual targets, building KPIs, tracking progress, or aligning daily work with strategic direction. Covers OKR methodology adapted for solo operators, goal hierarchy (vision → annual → quarterly → weekly), and review cadences. Trigger on "set goals", "OKRs", "business goals", "quarterly goals", "KPIs", "goal setting", "how to track progress", "annual goals", "prioritize my work", "what should I focus on".
legal-essentials
Understand and handle essential legal matters for a solopreneur business. Use when forming a business entity, protecting intellectual property, writing contracts, understanding liability, or navigating basic legal requirements. Covers business structure selection, contracts and terms of service, IP protection basics, and when to hire a lawyer. Not legal advice — consult a lawyer for specific situations. Trigger on "legal", "business entity", "LLC", "contracts", "terms of service", "intellectual property", "liability", "legal protection".
market-research
Conduct structured market research for a solopreneur business. Use when sizing a market, understanding industry dynamics, mapping the competitive landscape broadly, identifying trends, or building customer personas from external data. Covers TAM/SAM/SOM estimation, free data sources, trend analysis, and persona construction. Trigger on "research this market", "how big is this market", "understand the industry", "market trends", "who are the players in this space", "market analysis".
mvp-planning
Plan and scope a Minimum Viable Product for a solopreneur. Use when deciding what to build first, what to cut, how to prioritize features, how to define "done" for a first launch, and how to structure the MVP build process. Covers the MVP definition, feature ruthless-cutting framework, build-vs-buy decisions, launch criteria, and post-launch learning loops. Trigger on "plan my MVP", "minimum viable product", "what should I build first", "scope my product", "MVP roadmap", "what features to include", "first version", "launch something".
naming-and-domains
Name a business, product, or service and secure a matching domain. Use when brainstorming names, evaluating name quality, checking domain availability, choosing between name candidates, or planning a domain strategy. Covers naming frameworks, name-quality criteria, trademark basics, domain extensions, and the full name-to-domain pipeline. Trigger on "help me name my business", "name ideas", "find a domain", "business name", "product name", "domain name", "what should I call it", "naming strategy", "check domain availability".
negotiation
Navigate negotiations as a solopreneur — pricing, scope, terms, and contracts. Use when a prospect pushes back on price, wants to change scope, disputes terms, or when you need to structure a deal that works for both sides. Covers negotiation psychology, common objection responses, BATNA (Best Alternative To a Negotiated Agreement), anchoring, and solopreneur-specific scenarios like rate negotiations and contract terms. Trigger on "negotiate", "negotiation", "they want a discount", "price pushback", "contract negotiation", "how to negotiate", "client wants lower price", "negotiate terms".
niche-selection
Select and refine a profitable, focused niche for a solopreneur business. Use when deciding which market segment to serve, narrowing a broad idea into a defensible position, or evaluating whether a niche is worth committing to. Covers niche generation, multi-criteria scoring, validation checks, and the Who+What+Why positioning formula. Trigger on "pick a niche", "what niche should I target", "narrow my market", "find my niche", "choose a niche", "is this niche viable", "niche down".
outreach-and-prospecting
Run cold and warm outreach campaigns to find and engage potential customers or partners. Use when building a prospecting pipeline, writing cold emails or LinkedIn messages, identifying and qualifying leads, planning an outreach strategy, or scaling lead generation as a solopreneur. Covers lead identification, qualification frameworks, cold email writing, LinkedIn outreach, multi-touch sequences, and tracking. Trigger on "cold outreach", "prospecting", "find customers", "cold email", "LinkedIn outreach", "lead generation", "outreach strategy", "build a pipeline", "find clients".
paid-advertising
Plan, launch, and optimize paid advertising campaigns for a solopreneur business. Use when running ads on Google, Facebook, LinkedIn, or other platforms to drive traffic, leads, or sales. Covers platform selection, campaign structure, ad copy and creative, targeting, budget allocation, conversion tracking, and optimization based on performance data. Trigger on "paid ads", "run ads", "Facebook ads", "Google ads", "advertising strategy", "ad campaign", "PPC", "how to advertise".
pricing-strategy
Price a product or service for a solopreneur business. Use when deciding how much to charge, choosing between pricing models, structuring tiers, handling price objections, and adjusting prices over time. Covers value-based pricing, competitor benchmarking, psychological pricing tactics, pricing tiers design, and price testing. Trigger on "how should I price this", "pricing strategy", "what should I charge", "pricing tiers", "am I undercharging", "pricing model", "how to price my product", "raise my prices".
product-launch
Plan and execute a product launch for a solopreneur business. Use when launching a new product, feature, service, or major update. Covers pre-launch strategy, building anticipation, launch day execution, post-launch momentum, and measuring launch success. Trigger on "product launch", "launch my product", "launch strategy", "how to launch", "launch plan", "go-to-market launch".
product-roadmap
Build and manage a product roadmap for a solopreneur business. Use when deciding what to build next, prioritizing features, planning product development over quarters, communicating plans to customers or stakeholders, or managing scope and expectations. Covers prioritization frameworks, roadmap structure, customer feedback integration, and saying no to feature requests. Trigger on "product roadmap", "what to build next", "feature prioritization", "roadmap planning", "product strategy", "feature requests".
project-management
Manage projects, tasks, and priorities effectively as a solopreneur. Use when organizing work, tracking progress, managing deadlines, coordinating with contractors or clients, or building project management systems. Covers task management methods, prioritization frameworks, project planning templates, tool selection, and personal productivity workflows. Trigger on "project management", "manage my work", "organize tasks", "project planning", "task management", "prioritization", "stay organized".
proposal-writing
Write winning proposals and quotes for a solopreneur business. Use when putting together a proposal for a potential client, structuring a sales document, pricing a project scope, or improving proposal win rates. Covers proposal structure, scoping, pricing presentation, objection pre-emption, and the psychology of persuasive proposals. Trigger on "write a proposal", "proposal template", "sales proposal", "quote for client", "how to structure a proposal", "proposal writing", "win more proposals", "client proposal".
revenue-model-design
Design a revenue model for a solopreneur business — how money flows in, from whom, and on what cadence. Use when deciding how to monetize a product or service, choosing between revenue streams, structuring recurring vs one-time income, or diversifying revenue. Covers all major revenue model types, selection criteria, revenue stream stacking, and the relationship between revenue model and product design. Trigger on "how will I make money", "revenue model", "monetization strategy", "revenue streams", "recurring revenue", "how to monetize", "business revenue model", "diversify income".
sales-funnel-design
Design and optimize a sales funnel for a solopreneur business. Use when mapping how customers move from first awareness to paying customer, identifying where leads drop off, building or improving any stage of the funnel (awareness, consideration, decision, retention), or optimizing conversion rates. Covers funnel architecture, stage-by-stage tactics, conversion benchmarks, solopreneur-specific funnel models (self-serve vs. high-touch), and funnel analytics. Trigger on "sales funnel", "design my funnel", "optimize my funnel", "conversion funnel", "why aren't people buying", "lead to customer", "funnel stages", "improve conversions".
scaling-strategy
Scale a solopreneur business beyond solo operations. Use when growing revenue, adding team members, systematizing operations, considering when and how to scale, or transitioning from solopreneur to small team. Covers scaling readiness, delegation strategies, hiring contractors vs employees, process documentation, and sustainable growth principles. Trigger on "scale my business", "scaling strategy", "grow beyond solo", "hiring", "build a team", "delegate", "grow revenue", "sustainable growth".
seo-strategy
Build and execute an SEO strategy for organic search traffic. Use when planning keyword targeting, optimizing content for search engines, building backlinks, improving site structure, or troubleshooting SEO issues. Covers keyword research, on-page SEO, technical SEO basics, link building, and tracking rankings. Trigger on "SEO", "search engine optimization", "rank on Google", "keyword research", "SEO strategy", "organic traffic", "improve search rankings", "SEO for [my site/business]".
social-media-marketing
Build and execute a social media marketing strategy for a solopreneur business. Use when choosing platforms, creating a posting strategy, growing followers, increasing engagement, or driving conversions from social media. Covers platform selection, content planning, engagement tactics, organic growth strategies, and analytics. Trigger on "social media marketing", "social media strategy", "grow my social media", "LinkedIn strategy", "Twitter marketing", "Instagram for business", "social media content", "increase social engagement".
support-systems
Build and scale customer support for a solopreneur business. Use when setting up support channels, writing help docs, reducing support volume, improving response times, or automating common questions. Covers support channel selection, help center setup, SLA targets, automation strategies, and self-service systems. Trigger on "customer support", "help desk", "support system", "reduce support tickets", "support automation", "help documentation", "customer service".
tax-planning
Plan and manage taxes effectively as a solopreneur to minimize liability and avoid penalties. Use when understanding tax obligations, quarterly estimated taxes, deductions, S-Corp election, or year-end tax strategy. Covers tax basics by entity type, estimated tax payments, deduction optimization, and when to hire a CPA. Not professional tax advice — consult a CPA for your specific situation. Trigger on "taxes", "tax planning", "quarterly taxes", "tax deductions", "S-Corp", "tax strategy", "estimated taxes", "reduce taxes".
time-management
Manage time effectively as a solopreneur to maximize productivity and avoid burnout. Use when struggling with focus, feeling overwhelmed, context-switching too much, or wanting to optimize daily routines. Covers time-blocking, deep work, energy management, distraction elimination, and sustainable productivity systems. Trigger on "time management", "productivity", "focus", "get more done", "manage my time", "deep work", "avoid burnout", "daily routine".
unit-economics
Calculate, understand, and improve the unit economics of a solopreneur business. Use when figuring out if the business is actually profitable per customer, when CAC or LTV numbers are needed, when evaluating whether a pricing or acquisition strategy is sustainable, or when making data-driven decisions about marketing spend and pricing. Covers CAC, LTV, payback period, contribution margin, and the feedback loops between them. Trigger on "unit economics", "CAC", "customer acquisition cost", "LTV", "lifetime value", "payback period", "is my business profitable", "contribution margin", "am I making money per customer", "should I spend more on marketing".