design-production
Creates production-ready design files, prototypes, and specifications for development teams. Translates validated concepts into detailed, implementable designs with comprehensive specs for developers. Produces Figma files (via API), high-fidelity prototypes, design specifications, and animation files.
design-concepts
Creates conceptual designs that illustrate design strategy and approach. Use when user says "mockup", "wireframe", "concept", "mood board", "visual direction", "design options", "explore designs", "UI design", "prototype", "design this", "show me designs", "create a design", "look and feel", or "design variations". Leverages research insights and design briefs to develop UI concepts, mood boards, and interactive prototypes. Do NOT use when user needs to understand users first (use design-research), is reviewing an implemented product (use design-qa), or is writing code.
design-qa
Reviews finished and in-progress digital products to assess adherence to design specifications and discover potential issues. Use when user says "design review", "design QA", "QA review", "check implementation", "visual bugs", "compare to design", "match the specs", "review the build", "before launch", "pre-launch review", "implementation review", "verify design", "design validation", "spacing issues", "visual discrepancies", "accessibility review", "WCAG compliance", or "responsive testing". Validates implementation against design intent, identifies visual and interaction discrepancies, and provides actionable feedback. Do NOT use when still designing concepts (use design-concepts), need to understand users (use design-research), or nothing has been built yet.
design-research
Conducts user experience research and analysis to inform design decisions. Use when user says "user research", "persona", "personas", "who are our users", "target audience", "customer segments", "design principles", "user needs", "pain points", "jobs to be done", "JTBD", "user interviews", "discussion guide", "research plan", "competitive analysis", "understand the users", "user data", or "analytics review". Reviews first-party and third-party user data, analyzes industry trends from UX and visual design perspectives, and plans user research studies. Creates personas, customer segments, design principles, design roadmaps, and research discussion guides. Do NOT use when already have approved personas, in implementation/coding phase, need visual mockups (use design-concepts), or reviewing built product (use design-qa).