design-concepts
Creates conceptual designs that illustrate design strategy and approach. Leverages research insights and design briefs to develop UI concepts, mood boards, and interactive prototypes. Translates strategic direction into visual design explorations that communicate intent and gather feedback.
design-production
Creates production-ready design files, prototypes, and specifications for development teams. Translates validated concepts into detailed, implementable designs with comprehensive specs for developers. Produces Figma files (via API), high-fidelity prototypes, design specifications, and animation files.
design-qa
Reviews finished and in-progress digital products to assess adherence to design specifications and discover potential issues with those specifications. Validates implementation against design intent, identifies visual and interaction discrepancies, and provides actionable feedback for design and engineering teams.
design-research
Conducts user experience research and analysis to inform design decisions. Reviews first-party and third-party user data, analyzes industry trends from UX and visual design perspectives, and plans user research studies. Creates personas, customer segments, design principles, design roadmaps, and research discussion guides.