brand-voice
Define or extract a consistent brand voice that other skills can use. Two modes - Extract (analyze existing content you're proud of) or Build (strategically construct a voice from scratch). Use when starting a project, when copy sounds generic, or when output needs to sound like a specific person/brand. Triggers on: what's my voice, analyze my brand, help me define my voice, make this sound like me, voice guide, brand personality. Outputs a voice profile that can be fed into direct-response-copy and other content skills.
content-atomizer
Transform one piece of content into platform-optimized assets across LinkedIn, Twitter/X, Instagram, TikTok, and YouTube. Use when someone has existing content (blog post, newsletter, podcast, video) and wants to maximize distribution. Covers format specs, hook formulas, algorithm signals, and creator-tested patterns for each platform. Triggers on: repurpose this, turn this into social posts, atomize this content, create social content from, LinkedIn post from this, thread from this. Outputs platform-specific content ready to publish.
direct-response-copy
Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, or any persuasive content. Triggers on: make this convert, write copy for X, help me sell X, punch this up, write a landing page, write sales copy. Produces internet-native copy that sounds like a smart friend explaining something while quietly deploying every persuasion principle in the book. Includes complete reference material from Schwartz, Hopkins, Ogilvy, Halbert, Caples, Sugarman, and Collier.
email-sequences
Build email sequences that convert subscribers into customers. Use when you have a lead magnet and need a welcome sequence, nurture sequence, or sales sequence. Covers welcome, nurture, conversion, launch, and re-engagement sequences. Triggers on: write welcome emails, email sequence for, nurture sequence, convert my list, onboarding emails, launch sequence, drip campaign, email funnel. Outputs complete email sequences with subject lines, timing, and full copy.
keyword-research
Strategic keyword research without expensive tools. Use when someone needs content strategy, topic ideas, SEO planning, or asks what should I write about. Uses the 6 Circles Method to expand from seed keywords, clusters into content pillars, and maps to a prioritized content plan. Triggers on: keyword research for X, content strategy for X, what topics should I cover, SEO strategy, content calendar, topic clusters. Outputs prioritized keyword clusters with content recommendations.
lead-magnet
Generate compelling lead magnet concepts that build lists and convert to paid offers. Use when someone needs top-of-funnel ideas, wants to grow their email list, or asks what should I give away for free. Triggers on: lead magnet ideas for X, how do I build my list, what freebie should I create, top of funnel for X, opt-in ideas, grow my email list. Outputs 3-5 lead magnet concepts with hooks, formats, and clear bridges to the paid offer.
newsletter
Create best-in-class newsletters that people actually want to read. Use when someone needs to write a newsletter edition, develop a newsletter format, or improve their newsletter game. Covers multiple formats - roundup, deep-dive, personal essay, curated links, news briefing. References patterns from Lenny Rachitsky, Morning Brew, Greg Isenberg, Sahil Bloom, The Hustle, and top AI newsletters. Triggers on: write newsletter, newsletter format, help with my newsletter, newsletter edition about X, weekly roundup. Outputs publication-ready newsletter content or format templates.
orchestrator
The marketing strategist that routes you to the right skill(s). Use this when someone doesn't know where to start, has a vague marketing request, or needs a multi-step workflow. Asks qualifying questions, diagnoses the situation, and recommends a skill sequence. Triggers on: help me with marketing, where do I start, I need to, what should I do first, vague marketing requests. Outputs a recommended skill sequence with context for each step.
positioning-angles
Find the angle that makes something sell. Use when launching a product, creating a lead magnet, writing a landing page, crafting an offer, or when marketing isn't converting. Triggers on: find angles for X, how should I position X, what's the hook, why isn't this selling, make this stand out, differentiate this, or when copy/landing page work needs a strong angle first. Outputs 3-5 distinct positioning options with headline directions for each.
seo-content
Create high-quality, SEO-optimized content that ranks AND reads like a human wrote it. Use when turning keyword research into actual content pieces. Takes a target keyword/cluster and produces a complete article optimized for search while avoiding AI-sounding output. Triggers on: write SEO content for X, create article for keyword, write blog post about X, SEO article, content for keyword cluster. Outputs publication-ready content with proper structure, optimization, and human voice.