cro-methodology
Customer-centric conversion rate optimization methodology based on "Making Websites Win" by Karl Blanks and Ben Jesson (Conversion Rate Experts). Use when optimizing websites, landing pages, funnels, improving conversion rates, analyzing why visitors don''t convert, creating persuasive copy, designing A/B tests, auditing UX, or building customer-centric websites. Provides systematic CRO process, objection/counter-objection framework, and evidence-based optimization techniques.
hooked-ux
Hook Model framework for building habit-forming products based on Nir Eyal''s "Hooked". Use when you need to: (1) increase user engagement and retention, (2) design habit loops in your product, (3) audit why users aren''t returning, (4) create effective triggers and notifications, (5) design variable reward systems, (6) increase investment and switching costs, (7) evaluate the ethics of your engagement tactics, (8) optimize onboarding for habit formation.
ios-hig-design
Design native iOS apps following Apple''s Human Interface Guidelines. Use this skill when building iPhone/iPad interfaces, creating SwiftUI/UIKit components, validating iOS design compliance, or ensuring accessibility. Covers layout, typography, navigation, components, gestures, colors, and platform conventions.
jobs-to-be-done
Strategic framework for discovering and designing product innovations based on Clayton Christensen''s Jobs to Be Done (JTBD) theory from "Competing Against Luck". Use when you need to: (1) understand customers'' true motivations, (2) design a new product or feature, (3) conduct customer discovery interviews, (4) analyze competition through the "jobs" lens, (5) diagnose why a product isn''t selling or customers are churning, (6) create positioning strategy, (7) build a jobs-oriented organization.
refactoring-ui
Practical UI design system based on Refactoring UI (Wathan & Schoger). Use when creating or improving user interfaces, web components, dashboards, landing pages, or any visual design work. Applies to HTML/CSS, React, Tailwind, or any frontend output. Triggers on requests for UI design, styling, layout, color schemes, typography, visual hierarchy, or making interfaces "look better."
scorecard-marketing
Lead generation system using quiz/assessment funnels (Scorecard Marketing). Use when creating landing pages for lead generation, quiz funnels, online assessments, questionnaires that qualify leads, or any "lead magnet" that collects data while providing value. Based on Daniel Priestley''s methodology that converts 30-50% vs 3-10% for traditional PDF lead magnets.
storybrand-messaging
StoryBrand messaging framework based on Donald Miller''s "Building a StoryBrand". Use when you need to: (1) clarify your brand message so customers understand it, (2) create website copy that converts, (3) write one-liners and elevator pitches, (4) build landing pages that follow narrative structure, (5) create marketing collateral that positions customer as hero, (6) diagnose why messaging isn''t resonating, (7) develop a brand script for consistent communication.
ux-heuristics
Usability heuristics and principles based on Steve Krug''s "Don''t Make Me Think" and Jakob Nielsen''s 10 heuristics. Use when you need to: (1) audit a UI for usability problems, (2) identify why users are confused or frustrated, (3) simplify navigation and information architecture, (4) conduct heuristic evaluations, (5) prioritize UX fixes by severity, (6) review designs before development, (7) improve form usability, (8) validate that interfaces follow established UX principles.
web-typography
Web typography principles based on "On Web Typography" by Jason Santa Maria (A Book Apart, 2014). Use when selecting typefaces, setting body text, creating type hierarchies, pairing fonts, or implementing typography in CSS. Triggers on requests for font selection, readable text, typographic hierarchy, font pairing, or "making text look better."