cro-methodology
Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isn''t converting", "conversion rate", "A/B test", "why visitors leave", or "objection handling". Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.
hooked-ux
Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users aren''t coming back", "engagement loops", "habit formation", "push notifications", or "variable rewards". Covers ethics evaluation and onboarding for habits. For friction reduction and B=MAP, see improve-retention. For viral sharing, see contagious.
ios-hig-design
Design native iOS interfaces following Apple Human Interface Guidelines. Use when the user mentions "iPhone app", "iPad layout", "SwiftUI", "UIKit", "Dynamic Island", "safe areas", or "HIG compliance". Covers navigation patterns, accessibility, SF Symbols, and platform conventions. For general UI polish, see refactoring-ui. For affordance design, see design-everyday-things.
blue-ocean-strategy
Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", or "non-customers". Covers the Four Actions Framework, buyer utility map, and value-cost trade-offs. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.
clean-architecture
Structure software around the Dependency Rule: source code dependencies point inward from frameworks to use cases to entities. Use when the user mentions "architecture layers", "dependency rule", "ports and adapters", "hexagonal architecture", or "use case boundary". Covers component principles, boundaries, and SOLID. For code quality, see clean-code. For domain modeling, see domain-driven-design.
clean-code
Write readable, maintainable code through disciplined naming, small functions, and clean error handling. Use when the user mentions "code review", "naming conventions", "function too long", "code smells", or "readable code". Covers SRP, comment discipline, formatting, and unit testing. For refactoring techniques, see refactoring-patterns. For architecture, see clean-architecture.
contagious
Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", or "why people share". Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.
continuous-discovery
Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview snapshots. Use when the user mentions "continuous discovery", "opportunity solution tree", "weekly interviews", "assumption testing", or "discovery habits". Covers experience mapping, co-creation, and prioritizing opportunities. For interview technique, see mom-test. For team structure, see inspired-product.
crossing-the-chasm
Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", or "tech go-to-market". Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.
ddia-systems
Design data systems by understanding storage engines, replication, partitioning, transactions, and consistency models. Use when the user mentions "database choice", "replication lag", "partitioning strategy", "consistency vs availability", or "stream processing". Covers data models, batch/stream processing, and distributed consensus. For system design, see system-design. For resilience, see release-it.
design-everyday-things
Apply foundational design principles: affordances, signifiers, constraints, feedback, and conceptual models. Use when the user mentions "why is this confusing", "affordance", "error prevention", "discoverability", "human-centered design", or "fault tolerance". Covers the gulfs of execution and evaluation. For usability scoring, see ux-heuristics. For iOS-specific patterns, see ios-hig-design.
design-sprint
Run a structured 5-day process to prototype, test, and validate product ideas with real users. Use when the user mentions "design sprint", "validate in a week", "rapid prototype", "test with users", or "de-risk before building". Covers mapping, sketching, deciding, prototyping, and testing. For ongoing experimentation, see lean-startup. For customer job analysis, see jobs-to-be-done.
domain-driven-design
Model software around the business domain using bounded contexts, aggregates, and ubiquitous language. Use when the user mentions "domain modeling", "bounded context", "aggregate root", "ubiquitous language", or "anti-corruption layer". Covers entities vs value objects, domain events, and context mapping strategies. For architecture layers, see clean-architecture. For complexity, see software-design-philosophy.
drive-motivation
Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isn''t working", "team incentives", "autonomy", "mastery", or "purpose-driven". Covers why carrot-and-stick fails and how to build progress systems. For habit-forming product loops, see hooked-ux. For retention behavior design, see improve-retention.
high-perf-browser
Optimize web performance through network protocols, resource loading, and browser rendering internals. Use when the user mentions "page load speed", "Core Web Vitals", "HTTP/2", "resource hints", "network latency", or "render blocking". Covers TCP/TLS optimization, caching strategies, WebSocket/SSE, and protocol selection. For UI visual performance, see refactoring-ui. For font loading, see web-typography.
hundred-million-offers
Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "pricing strategy", "irresistible offer", "bonuses and guarantees", "value-to-price ratio", or "offer naming". Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.
improve-retention
Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users drop off", "activation rate", "onboarding friction", "retention metrics", or "why users don''t complete". Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.
influence-psychology
Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users don''t convert", or "ethical persuasion". For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.
inspired-product
Build empowered product teams using discovery and delivery dual-track. Use when the user mentions "product discovery", "empowered teams", "feature factory", "product roadmap", "opportunity assessment", or "product vision". Covers product discovery techniques, team structure, and continuous value delivery. For customer interviews, see mom-test. For ongoing discovery systems, see continuous-discovery.
jobs-to-be-done
Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", or "product-market fit". Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint.
lean-startup
Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", or "test assumptions". Covers innovation accounting and actionable metrics. For 5-day prototype testing, see design-sprint. For customer motivation analysis, see jobs-to-be-done.
lean-ux
Apply lean thinking to UX: hypothesis-driven design, collaborative sketching, and rapid experiments instead of heavy deliverables. Use when the user mentions "Lean UX", "design hypothesis", "UX experiment", "collaborative design", or "outcome over output". Covers hypothesis statements, MVPs for UX, and cross-functional collaboration. For Build-Measure-Learn, see lean-startup. For usability audits, see ux-heuristics.
made-to-stick
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", or "why the message isn''t landing". For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.
microinteractions
Design the small details — triggers, rules, feedback, loops and modes — that separate good products from great ones. Use when the user mentions "microinteraction", "button feedback", "loading state", "toggle design", "animation detail", or "interaction polish". Covers trigger design, state rules, feedback mechanisms, and progressive loops. For overall UI polish, see refactoring-ui. For affordance design, see design-everyday-things.
mom-test
Talk to customers without leading them using Mom Test rules: discuss their life not your idea, ask about specifics in the past, and talk less. Use when the user mentions "customer interviews", "validate my idea", "users say they want it but don''t buy", "leading questions", or "The Mom Test". Covers commitment and advancement, avoiding compliments, and extracting signal from noise. For product-market fit, see jobs-to-be-done. For rapid prototype testing, see design-sprint.
negotiation
Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", or "difficult conversation". Covers accusation audits, Black Swan discovery, and the "That''s Right" technique. For persuasion in product/marketing, see influence-psychology.
obviously-awesome
Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", or "why customers don''t get it". Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
one-page-marketing
Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", or "referral program". Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.
pragmatic-programmer
Apply meta-principles of software craftsmanship: DRY, orthogonality, tracer bullets, and design by contract. Use when the user mentions "best practices", "pragmatic approach", "broken windows", "tracer bullet", or "software craftsmanship". Covers estimation, domain languages, and reversibility. For code-level quality, see clean-code. For refactoring techniques, see refactoring-patterns.
predictable-revenue
Build a scalable outbound B2B sales process with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "prospecting emails", "sales pipeline", "SDR process", or "B2B SaaS sales". Covers lead generation, qualification frameworks, and separating prospecting from closing. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.
refactoring-patterns
Apply named refactoring transformations to improve code structure without changing behavior. Use when the user mentions "refactor this", "code smells", "extract method", "replace conditional", or "technical debt". Covers smell-driven refactoring, safe transformation sequences, and testing guards. For code quality foundations, see clean-code. For managing complexity, see software-design-philosophy.
refactoring-ui
Audit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off", "fix the design", "Tailwind styling", "color palette", or "visual hierarchy". Covers grayscale-first workflow, constrained design scales, shadows, and component styling. For typeface selection, see web-typography. For usability audits, see ux-heuristics.
release-it
Build production-ready systems with stability patterns: circuit breakers, bulkheads, timeouts, and retry logic. Use when the user mentions "production outage", "circuit breaker", "timeout strategy", "deployment pipeline", or "chaos engineering". Covers capacity planning, health checks, and anti-fragility patterns. For data systems, see ddia-systems. For system architecture, see system-design.
scorecard-marketing
Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", or "score-based segmentation". Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.
software-design-philosophy
Manage software complexity through deep modules, information hiding, and strategic programming. Use when the user mentions "module design", "API too complex", "shallow class", "complexity budget", or "strategic vs tactical". Covers deep vs shallow modules, red flags for complexity, and comments as design documentation. For code quality, see clean-code. For boundaries, see clean-architecture.
storybrand-messaging
Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isn''t resonating", or "brand script". Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.
system-design
Design scalable distributed systems using structured approaches for load balancing, caching, database scaling, and message queues. Use when the user mentions "system design", "scale this", "high availability", "rate limiter", or "design a URL shortener". Covers common system designs and back-of-the-envelope estimation. For data fundamentals, see ddia-systems. For resilience, see release-it.
top-design
Create award-winning, immersive web experiences at the level of Awwwards-featured agencies. Use when the user mentions "premium website", "portfolio site", "scroll animations", "Awwwards quality", or "brand experience". Covers dramatic typography, purposeful motion, scroll-based composition, and performance-optimized animation. For foundational UI, see refactoring-ui. For type selection, see web-typography.
traction-eos
Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company. Use when the user mentions "EOS", "V/TO", "quarterly rocks", "Level 10 meetings", "accountability chart", or "IDS process". Covers the six EOS components: Vision, People, Data, Issues, Process, Traction. For team motivation design, see drive-motivation. For lean experimentation, see lean-startup.
ux-heuristics
Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", or "navigation problems". Covers Nielsen''s 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.
web-typography
Select, pair, and implement typefaces for web projects. Use when the user mentions "font pairing", "which typeface", "line height", "responsive typography", "web font loading", or "type hierarchy". Covers readability evaluation, CSS implementation, and performance optimization. For overall UI design systems, see refactoring-ui. For dramatic typographic experiences, see top-design.