Home Kitchen Systems
Scope
- Focus on copy, content structure, and factual accuracy for the Home Kitchen Systems page and related marketing content (educational series, product highlights, comparison messaging).
- Use the knowledge base in references/ and source-data/ before writing or auditing.
Quick start
- Read core references: references/home-kitchen-systems-brief.md, references/market-competition-kerala.md, references/tech-primer-and-education.md, references/claims-and-compliance.md.
- For raw source checks, open references/source-data/* and home-kitchen-systems.txt.
- Draft or audit content, then run the checklist.
Content creation workflow
- Confirm goal: new section, rewrite, or full page update. Identify target audience (Kerala homeowners; price-sensitive vs premium).
- Select the value prop angle: local expertise, open-service ecosystem, customization to water profile, transparent pricing and service.
- Pull supporting facts from references and cite source file names in working notes.
- Write in simple, local, human tone. Explain tech in plain language and connect to Kerala water conditions.
- Validate claims and comparisons against references/claims-and-compliance.md.
- If pricing or competitor claims are used, add a date-stamp line in notes and mark as approximate.
Audit workflow
- Read the current page content in client/src/pages/home-kitchen-systems.tsx and related section files.
- Check for accuracy against references; flag anything missing source support.
- Ensure differentiators are present and consistent: open parts, local service, customization, value.
- Check for problematic claims or overpromises.
- Ensure educational content explains RO/UV/UF and why each stage matters.
Required references
- references/home-kitchen-systems-brief.md for FWS products, positioning, and differentiators.
- references/market-competition-kerala.md for market tiers, competitor summaries, and price bands.
- references/market-overview-summary.md for market size and trend context.
- references/competitor-matrix.md for brand-by-brand summaries and price ranges.
- references/tech-primer-and-education.md for purification technology and buyer education points.
- references/claims-and-compliance.md for allowed claims and comparison guardrails.
- references/source-data/* for raw source material.
- references/source-index.md for a quick map of sources.
- home-kitchen-systems.txt for prior educational-series intent and existing source list.
Output guardrails
- Do not invent test results, certifications, or performance claims.
- Do not state "100% safe" or "cures health issues".
- Use "helps reduce", "designed to", "supports", "tested on-site" only when supported.
- Avoid negative or defamatory language about competitors. Compare on verifiable facts only.
Optional deep dives
- If drafting a new educational series, use the three-part structure in references/home-kitchen-systems-brief.md.
- If comparing to national brands, use the matrix in references/market-competition-kerala.md and add date context.
- For buyer objections or FAQs, use references/buyer-personas-and-objections.md.
- For section ideas or CTAs, use references/content-structure-and-cta.md.
- For data refresh or new research, use references/research-update-playbook.md.