Agent Skills: Astro Blog - Phase 1: Research

Phase 1 - SEO & Intent Research for blog articles

UncategorizedID: Soborbo/claudeskills/astro-blog-research

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astro-blog-research/SKILL.md

Skill Metadata

Name
astro-blog-research
Description
Phase 1 - SEO & Intent Research for blog articles

Astro Blog - Phase 1: Research

Priority Legend:

  • ALWAYS - Every article, non-negotiable
  • 🎯 HIGH-VALUE - Competitive keywords, commercial/pillar content

SEO & Intent Research

⭐ Core SEO (Every Article)

  • [ ] Information Gain analysis - Article must add unique value beyond existing content. Ask: What do we know that competitors don't? (original data, case studies, insider tips, unique framework)
  • [ ] Intent declared - Classify as: informational (learning), commercial (comparing options), comparison (this vs that), or transactional (ready to buy)
  • [ ] Headline formula - Use odd numbers (7, 11, 13) OR power words (proven, secret, complete, ultimate, essential)
  • [ ] Title optimization - 50-60 chars, keyword-first, include year (2026). Example: "Solar Panel Cost UK 2026: 11 Ways to Save £3,000+"
  • [ ] Entity salience - Main entity (product/service) in subject position: first 100 words + first sentence after each H2
  • [ ] CTA matches intent - informational→Newsletter/Guide, commercial→Calculator/Quote, comparison→Consultation, transactional→Contact/Book

🎯 SERP Dominance (High-Value Articles)

  • [ ] SERP feature audit - Google your keyword, note what appears: Featured snippets? PAA boxes? Video carousel? Image pack? Target these formats
  • [ ] Featured snippet targeting - Identify format: Paragraph (40-60 words), List (5-8 items), or Table (3-4 columns, 5-7 rows)
  • [ ] PAA question identification - List all "People Also Ask" questions. Use as H2s in your article

🎯 Pillar Strategy Decision

  • [ ] Pillar vs cluster - Pillar = 3000-5000 words, broad topic, 8-12 internal links. Cluster = 1000-1500 words, specific subtopic, 2-4 internal links
  • [ ] Skyscraper candidate? - If competitive topic with existing content that has 50+ backlinks, plan to create 10x better version + outreach campaign

CTA Mapping Table

| Intent | Primary CTA | Secondary CTA | |--------|-------------|---------------| | Informational | Newsletter signup | Download guide | | Commercial | Get quote | Use calculator | | Comparison | Book consultation | Download comparison | | Transactional | Contact us | Book service |


Output Required

Provide:

  1. Intent type: informational/commercial/comparison/transactional
  2. Primary keyword: Main target keyword
  3. Unique angle: What makes this article different from competitors
  4. CTA type: From mapping table above
  5. Pillar/Cluster: Is this pillar (3000-5000w) or cluster (1000-1500w)?

Next Step

After completing research, use astro-blog-structure skill for Phase 2.