Agent-Skills.md

Agent Skills: CRO (Conversion Rate Optimization) Skill

Conversion Rate Optimization patterns beyond A/B testing. Heatmaps, session recordings, funnel analysis, form analytics, exit intent. Data-driven optimization.

UncategorizedID: Soborbo/claudeskills/cro

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Soborbo/claudeskills
Soborbo
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cro/SKILL.md

Skill Metadata

Name
cro
Description
Conversion Rate Optimization patterns beyond A/B testing. Heatmaps, session recordings, funnel analysis, form analytics, exit intent. Data-driven optimization.

CRO (Conversion Rate Optimization) Skill

Purpose

Provides patterns for understanding user behavior and optimizing conversion funnels beyond basic A/B testing. Combines quantitative analytics with qualitative user insights to systematically improve conversion rates across the entire customer journey.

Core Rules

  1. Measure before optimizing — Understand current behavior first
  2. Qualitative + Quantitative — Numbers + user feedback
  3. Funnel thinking — Optimize the whole journey, not just CTAs
  4. Privacy first — Anonymize data, respect consent
  5. Continuous process — CRO is ongoing, not one-time
  6. Track user intent — Tag sessions by user type and behavior
  7. Mobile matters — Test on real devices, not just desktop
  8. Context over clicks — Understand why users behave, not just what they do
  9. Form friction kills — Monitor field-level analytics
  10. Iterate systematically — Weekly review cycles, documented insights

CRO Tool Stack

| Purpose | Tools | Priority | |---------|-------|----------| | Heatmaps | Hotjar, Microsoft Clarity, PostHog | P0 | | Session Recording | Hotjar, FullStory, LogRocket | P0 | | Funnel Analysis | GA4, Mixpanel, Amplitude | P0 | | Form Analytics | Hotjar, Formisimo, Zuko | P1 | | Surveys | Hotjar, Typeform, SurveyMonkey | P1 | | Exit Intent | OptinMonster, Sleeknote | P2 | | Social Proof | Fomo, Proof, UseProof | P2 |

Key Metrics

Traffic & Engagement

  • Sessions, unique visitors, bounce rate
  • Scroll depth (25%, 50%, 75%, 100%)
  • Time on page, pages per session

Conversion Funnel

  • Landing page views → Form starts → Completions
  • Conversion rate, drop-off points
  • Time from entry to conversion

Form Performance

  • Average completion time
  • Field-level drop-offs and error rates
  • Correction counts per field

Qualitative Insights

  • Exit intent show/conversion rates
  • Survey response themes
  • Session recording patterns

References

Implementation Guides

Workflow

  1. Install tracking — Set up heatmap tool (Clarity recommended for free)
  2. Define funnels — Map critical conversion paths
  3. Collect baseline — 1-2 weeks of data before changes
  4. Identify friction — Watch recordings, review heatmaps
  5. Survey users — Ask about hesitations/objections
  6. Prioritize fixes — Impact vs effort matrix
  7. Implement changes — One variable at a time
  8. Measure impact — Compare before/after metrics
  9. Document learnings — Build insight repository
  10. Repeat weekly — Continuous optimization cycle

Forbidden

  • Recording without consent notice
  • Capturing sensitive form fields (passwords, CC)
  • Aggressive exit popups
  • Tracking PII in analytics
  • Making changes without data
  • Ignoring mobile users
  • Testing multiple changes simultaneously
  • Skipping baseline measurement

Definition of Done

  • [ ] Heatmap tool installed (Clarity/Hotjar)
  • [ ] Session recording enabled with consent
  • [ ] Funnel tracking for main conversion path
  • [ ] Form analytics on key forms
  • [ ] Scroll depth tracking implemented
  • [ ] Exit intent (if appropriate for audience)
  • [ ] Key element visibility tracked
  • [ ] Weekly CRO review process established
  • [ ] Baseline metrics documented
  • [ ] Privacy policy updated for tracking
  • [ ] Team trained on tool access
  • [ ] Insights repository created