Schema Patterns Skill Skill

Schema Patterns Skill

Purpose

Provides comprehensive Schema.org markup patterns for lead generation sites to maximize rich snippet visibility in search results. Implement structured data to enable knowledge panels, FAQ accordions, star ratings, and other rich SERP features that increase click-through rates.

Core Rules

One primary schema per page - LocalBusiness OR Organization at root
Nest related schemas - Reviews inside LocalBusiness, not separate
Validate always - Test with Google Rich Results Test before deployment
Match visible content - Schema must reflect what users see on page
Keep updated - Hours, prices, reviews must be current
Use absolute URLs - All image and link URLs must be absolute, not relative
Follow Google requirements - Check required fields for each schema type
No fake content - Only use real, verifiable reviews and ratings
Test in production - Validate with Search Console after deployment
Prioritize P0 schemas - LocalBusiness and FAQPage first for lead gen

Schema Priority for Lead Gen

| Priority | Schema Type | Rich Result | Page Type | |----------|-------------|-------------|-----------| | P0 | LocalBusiness | Knowledge panel, maps | All pages | | P0 | FAQPage | FAQ accordion in SERP | FAQ sections | | P1 | Service | Service listings | Service pages | | P1 | BreadcrumbList | Breadcrumb trail | Inner pages | | P1 | AggregateRating | Star ratings | Business pages | | P2 | HowTo | Step-by-step cards | Guide content | | P2 | Article | Article cards | Blog posts | | P3 | VideoObject | Video thumbnails | Video content | | P3 | Product | Product cards | Product pages |

References

Schema Implementation Files

LocalBusiness & Service Schemas - Business and service markup
FAQ & HowTo Schemas - FAQ pages and step-by-step guides
Article & VideoObject Schemas - Blog posts and video content
Supporting Schemas - BreadcrumbList, Review, WebSite, combined examples
Validation & Testing - Validation code, testing tools, common mistakes

External Resources

Google Rich Results Test - Primary validation tool
Schema.org Validator - Official schema validator
Google Search Central - Schema guidelines
Schema.org Documentation - Complete schema reference

Quick Start

Add LocalBusiness schema to your base layout (all pages)
Add FAQPage schema to pages with FAQ sections
Add Service schema to service-specific pages
Add BreadcrumbList schema to all inner pages
Validate all schemas with Google Rich Results Test
Monitor Search Console for schema errors
Update business info (hours, prices) regularly

Usage Example

---
// src/layouts/BaseLayout.astro
import LocalBusinessSchema from '@/components/schema/LocalBusinessSchema.astro';
import BreadcrumbSchema from '@/components/schema/BreadcrumbSchema.astro';

const breadcrumbs = getBreadcrumbs(Astro.url.pathname);
---

<html>
  <head>
    <LocalBusinessSchema {...siteConfig.business} />
    {breadcrumbs.length > 1 && <BreadcrumbSchema items={breadcrumbs} />}
  </head>
  <body>
    <slot />
  </body>
</html>

See references/supporting-schemas.md for complete multi-schema examples.

Forbidden

Schema for content not visible on the page
Fake reviews or ratings
Outdated business information (hours, prices, phone)
Multiple conflicting primary schemas
Spammy keyword stuffing in schema values
Hidden schema-only content not shown to users
Relative URLs in schema markup

Definition of Done

[ ] LocalBusiness schema implemented on all pages
[ ] FAQPage schema added to FAQ sections
[ ] Service schema on all service pages
[ ] BreadcrumbList on all inner pages
[ ] Article schema on blog posts
[ ] All schemas validated with Google Rich Results Test (zero errors)
[ ] No schema errors in Google Search Console
[ ] Schema content matches visible page content
[ ] Business info (hours, prices, contact) is current and accurate
[ ] All image and link URLs are absolute

Agent Skills: Schema Patterns Skill

Install this agent skill to your local

Skill Files