Stage 01 - Market Research
Conduct comprehensive market research and competitive analysis to validate the problem, understand the market landscape, identify competitors, and discover market gaps and opportunities.
When to Use This Skill
- User asks to start stage 01 (market-research)
- User wants to research competitors or market landscape
- User asks about market size, trends, or opportunities
Your Roles in This Skill
See dev-swarm/docs/general-dev-stage-rule.md for role selection guidance.
Role Communication
See dev-swarm/docs/general-dev-stage-rule.md for the required role announcement format.
Pre-Stage Check
Before starting, verify previous stages:
- Check if
00-init-ideas/folder has content (not just.gitkeep) - If previous stage is empty and has no
SKIP.md:- Ask user: "Stage 00 is not complete. Would you like to skip it or start from that stage first?"
Instructions
Step 1: Context Review
Read all files to understand the project:
ideas.md00-init-ideas/*.md- All markdown files
Step 2: Create Stage Proposal
General Rules: See dev-swarm/docs/general-dev-stage-rule.md → "Create Stage Proposal Rules" section.
If this stage is skipped (has SKIP.md), execute the next non-skipped stage's agent skill. Otherwise, create the file 01-market-research/README.md with the following content:
2.1 Stage Goal
Brief the goal in 2-3 paragraphs:
- What this stage aims to achieve
- Why market research is critical for product success
- How this builds upon previous stages
- What deliverables will be produced
2.2 File Selection
Select files from these options based on project needs:
Market Analysis:
competitive-analysis.md- In-depth analysis of direct and indirect competitorssimilar-products.md- Research on similar products in the marketmarket-size-opportunity.md- TAM, SAM, SOM analysis
Strategic Analysis:
swot-analysis.md- Strengths, weaknesses, opportunities, and threats analysismarket-trends.md- Current industry trends and market directionmarket-gaps.md- Identified gaps in the market
Business Intelligence:
pricing-strategy.md- Competitor pricing research and recommended pricing modelsfeature-comparison.md- Feature comparison matrix
For each selected file, provide:
- Short description
- Why it's essential for this project
- Key information it should include
2.3 Request User Approval
Ask user: "Please check the Stage Proposal in 01-market-research/README.md. Update it directly or tell me how to update it."
Step 3: Execute Stage Plan
Once user approves 01-market-research/README.md:
3.1 Create All Planned Files
Create each file listed in the approved README:
- For
.mdfiles: Write comprehensive content based on actual web research
Quality Guidelines:
- Use web search to gather real market data and competitor information
- Cite sources where possible for credibility
- Include quantitative data when available
- Analyze at least 3-5 direct competitors
- Identify specific, actionable market opportunities
3.2 Request User Approval for Files
After creating all files:
- Provide a summary of what was created
- Highlight key market insights discovered
- Ask: "Please review the market research documents. You can update or delete files, or let me know how to modify them."
Step 4: Finalize Stage
Once user approves all files:
4.1 Documentation Finalization
- Sync
01-market-research/README.mdto remove any deleted files - Ensure all files are complete and well-formatted
- Verify research findings are accurate and well-sourced
4.2 Prepare for Next Stage
- Summarize key market insights for reference in later stages
- Identify top competitors to consider during persona development
- Note market gaps that represent strongest opportunities
4.3 Announce Completion
Inform user:
- "Stage 01 (Market Research) is complete"
- Summary of deliverables created
- Key insights discovered
- "Ready to proceed to Stage 02 (Personas) when you are"
Stage Completion Rules
See dev-swarm/docs/general-dev-stage-rule.md for stage completion, commit, and skip rules.
Key Principles
- Base research on real data, not assumptions
- Cite sources for credibility
- Connect findings to product concept
- Support smooth transition to persona development