LinkedIn Coach
Comprehensive LinkedIn optimisation across five modes. Choose the one that fits your situation.
Capabilities
| # | Capability | When to Use | |:--|:-----------|:------------| | A | Full Profile Audit | Complete profile review and optimisation | | B | Content Review | Analyse existing posts for audience alignment | | C | Content Strategy | Build sustainable 3x/week posting strategy | | D | Headline Optimisation | Quick headline-only focus | | E | Video Introduction | 30-second profile video script |
Quick Start
"Review my LinkedIn profile for [target role]"
"Build me a LinkedIn content strategy"
"Review this post before I publish it"
"Rewrite my LinkedIn headline"
"Help me create a LinkedIn video introduction"
A. Full Profile Audit
What you need: LinkedIn profile content (screenshots, copy/paste, or PDF export - see reference for options) + career goals Load: @references/linkedin-profile-review.md Template: @references/linkedin-updates-template.md
Complete profile sections review:
- Photo, banner, headline, about section
- Skills reordering (RSC API top 3)
- Discoverability and recruiter search optimisation
- Activity and content strategy recommendations
Output: {role-slug}-linkedin-profile-review.md
B. Content Review (Reactive)
What you need: Posts to review + target audience Load: @references/linkedin-posts-helper.md
Analyse existing posts:
- Audience alignment assessment
- Decision-maker pain point identification
- Content improvement recommendations
Output: {role-slug}-content-review.md
C. Content Strategy Coaching (Proactive)
What you need: Role, expertise areas, career goals, target audience Load: @references/content-strategy-coaching.md Template: @references/content-calendar-template.md
Build a sustainable posting strategy:
- Discover 3-5 authentic content pillars from real expertise
- 3x/week cadence (Tactical/Strategic/Story mix)
- Build engagement network (20-30 strategic connections in 3 tiers)
- 4-week content calendar with specific topics
- Thread series guidance (when/why to use multi-post sequences)
- Voice coaching - write authentically, not from templates
Output: {role-slug}-content-strategy.md + {role-slug}-content-calendar.md
D. Headline-Only Optimisation
What you need: Career goals + target audience Load: @references/linkedin-headline.md
Goal-first headline optimisation:
- Job search, thought leadership, client acquisition, networking, or board/advisory
- Headlines as value statements, not job titles
- Goal-aligned formulas for different structures
- Keyword strategy by target audience
- 3 options with trade-off analysis
Output: Headline recommendations in conversation (copy-paste ready)
E. Video Introduction Optimiser
What you need: Career goals, target audience, key messages Load: @references/linkedin-video.md
30-second profile video script:
- Hook, Value, Proof, CTA structure
- Goal-specific templates
- Recording and delivery guidance
- Technical setup checklist
- 3 script options with trade-offs
Output: Video script in conversation (copy-paste ready)
Persona Adaptation
When the user's context matches a specific persona, load the relevant reference alongside standard capability references:
| Persona | Load Reference | Trigger | |:--------|:--------------|:--------| | Career Returner | @references/career-returner-linkedin-guide.md | User mentions career break, returning to work, redundancy, maternity/paternity | | Early Career | (use career-stage-context.md Early Career section) | User is a graduate, apprentice, or school leaver | | NED | @references/ned-linkedin-strategy.md | User seeks board roles, NED positions, governor or trustee appointments | | Fractional | @references/fractional-linkedin-guide.md | User is going fractional, portfolio, or independent consulting |
These references supplement (not replace) the standard capability references. Load both the persona reference and the standard one.
Output Standards
- UK English throughout (unless US role explicitly requires US English)
- No emojis - Professional tone
- Cited sources where applicable
- Actionable steps - Concrete next actions, not vague advice
Template Usage
When a capability specifies a template, you MUST:
- Load the template first using @ symbol
- Follow the template structure exactly
- Preserve template footers
Related Skills
After optimising your LinkedIn, you might want:
- /application-optimiser - Optimise your CV to match your updated LinkedIn
- /career-navigator - Build a networking strategy and 3-month plan
- /interview-master - Prepare for interviews
LinkedIn Coach v1.3.0 | Career Helper Plugin | Prosper AI Consulting, UK