Brand Asset Management Skill Skill

Brand Asset Management Skill

Overview

The Brand Asset Management skill provides digital asset management and brand guideline enforcement capabilities. This skill enables centralized brand asset storage, distribution, and compliance monitoring across the organization.

Capabilities

Asset Management

Brandfolder asset management
Bynder DAM integration
Asset version control
Metadata and tagging
Search and discovery

Brand Guidelines

Brand guideline documentation
Digital style guide hosting
Usage rules and restrictions
Approval workflows
Compliance checking

Template Management

Template library management
Customizable branded templates
Lock and edit controls
Multi-format outputs
Self-service access

Distribution and Analytics

Asset usage tracking
Download analytics
User access management
Digital rights management
Brand portal administration

Usage

DAM Configuration

const damConfig = {
  platform: 'Brandfolder',
  structure: {
    collections: [
      { name: 'Logos', access: 'all-employees' },
      { name: 'Product Images', access: 'marketing-sales' },
      { name: 'Executive Photos', access: 'comms-only' },
      { name: 'Templates', access: 'all-employees' },
      { name: 'Campaign Assets', access: 'marketing' }
    ]
  },
  governance: {
    approval: { required: ['new-logos', 'executive-photos'] },
    expiration: { campaigns: '90-days', seasonal: '1-year' },
    restrictions: ['competitor-mentions', 'outdated-messaging']
  },
  guidelines: {
    logoUsage: { clearSpace: true, minSize: true, colorVariants: true },
    colorPalette: { primary: true, secondary: true, extended: true },
    typography: { fonts: true, hierarchy: true, webFonts: true },
    photography: { style: true, subjects: true, treatments: true }
  },
  analytics: {
    tracking: ['downloads', 'views', 'searches', 'shares'],
    reporting: 'monthly',
    alerts: ['high-usage', 'outdated-assets']
  }
};

Process Integration

| Process | Integration Points | |---------|-------------------| | brand-guidelines-creation.js | Guidelines hosting | | brand-architecture-design.js | Asset structure | | campaign-creative-development.js | Asset access |

Best Practices

Central Repository: Maintain single source of truth
Clear Organization: Intuitive folder and tagging structure
Access Controls: Appropriate permissions by role
Version Management: Clear versioning and archiving
Usage Analytics: Track and optimize asset utilization

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Adoption | Employees using DAM | >80% | | Search Success | Successful asset finds | >90% | | Compliance | Brand-compliant usage | >95% | | Asset Currency | Assets up to date | 100% |

Related Skills

SK-004: Brand Tracking (brand health)
SK-016: Creative Testing (creative assets)
SK-011: Content Management (content assets)

Agent Skills: Brand Asset Management Skill

Install this agent skill to your local

Skill Files