Brand Tracking Platform Skill Skill

Brand Tracking Platform Skill

Overview

The Brand Tracking Platform skill provides brand health measurement and tracking capabilities. This skill enables comprehensive brand performance monitoring, competitive benchmarking, and brand equity analysis.

Capabilities

Awareness Tracking

Brand awareness tracking (aided/unaided)
Top-of-mind awareness
Category awareness
Competitor awareness tracking
Awareness funnel analysis

Brand Perception

Brand attribute tracking
Keller CBBE model measurement
Brand personality assessment
Emotional associations
Competitive perception mapping

Brand Performance

Net Promoter Score (NPS) measurement
Purchase consideration
Brand preference
Usage and loyalty
Share of voice calculation

Advanced Analysis

Brand lift study design
Brand equity valuation support
Perceptual mapping
Driver analysis
Trend forecasting

Usage

Brand Health Dashboard

const brandHealthDashboard = {
  metrics: {
    awareness: {
      unaided: { current: 45, prior: 42, target: 50 },
      aided: { current: 78, prior: 75, target: 85 },
      topOfMind: { current: 22, prior: 20, target: 25 }
    },
    perception: {
      favorability: { current: 68, prior: 65, target: 75 },
      consideration: { current: 42, prior: 38, target: 50 },
      preference: { current: 28, prior: 25, target: 35 }
    },
    loyalty: {
      nps: { current: 35, prior: 32, target: 45 },
      repeatPurchase: { current: 65, prior: 62, target: 70 },
      recommendation: { current: 55, prior: 52, target: 65 }
    }
  },
  attributes: {
    innovative: { score: 72, change: '+3' },
    trustworthy: { score: 68, change: '+1' },
    quality: { score: 75, change: '+2' },
    valueForMoney: { score: 62, change: '-1' }
  },
  competitive: {
    'Our Brand': { awareness: 45, favorability: 68, nps: 35 },
    'Competitor A': { awareness: 52, favorability: 65, nps: 38 },
    'Competitor B': { awareness: 38, favorability: 60, nps: 30 }
  },
  tracking: {
    frequency: 'quarterly',
    methodology: 'online-panel',
    sampleSize: 1000
  }
};

Process Integration

| Process | Integration Points | |---------|-------------------| | brand-health-assessment.js | Full workflow | | brand-positioning-development.js | Positioning tracking | | voice-of-customer-program.js | Brand perception |

Best Practices

Consistent Methodology: Use same methodology over time
Sufficient Sample: Ensure statistically valid samples
Competitive Context: Always track vs. competitors
Action Orientation: Connect metrics to strategy
Long-Term View: Focus on trends, not fluctuations

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Brand Awareness | Unaided brand recall | Growing | | NPS | Net Promoter Score | Above industry | | Consideration | Purchase consideration | Top 3 | | Favorability | Brand favorability | >70% |

Related Skills

SK-001: Market Research Platform (research execution)
SK-010: Social Listening (social brand sentiment)
SK-003: Brand Asset Management (brand assets)

Agent Skills: Brand Tracking Platform Skill

Install this agent skill to your local

Skill Files