Competitive Intelligence Platform Skill Skill

Competitive Intelligence Platform Skill

Overview

The Competitive Intelligence Platform skill provides integration with competitive intelligence tools for comprehensive competitor monitoring and analysis. This skill enables systematic tracking of competitor activities, market positioning, and strategic insights.

Capabilities

Digital Intelligence

Semrush competitor tracking
SimilarWeb traffic analysis
SEO competitive analysis
Paid media monitoring
Content performance tracking

Strategic Intelligence

Crayon competitive intelligence
Klue battlecard management
Win/loss analysis tracking
Competitive positioning maps
Strategy change detection

Market Monitoring

Owler company monitoring
Press release tracking
Patent and trademark monitoring
Job posting analysis
M&A activity tracking

Pricing and Product

Pricing intelligence gathering
Feature comparison tracking
Product launch monitoring
Roadmap intelligence
Review mining

Usage

Competitive Dashboard

const competitiveDashboard = {
  competitors: ['Competitor A', 'Competitor B', 'Competitor C'],
  monitoring: {
    digital: {
      traffic: { source: 'SimilarWeb', frequency: 'monthly' },
      seo: { source: 'Semrush', frequency: 'weekly' },
      paidMedia: { source: 'Semrush', frequency: 'weekly' }
    },
    strategic: {
      news: { source: 'Crayon', frequency: 'real-time' },
      product: { source: 'Crayon', frequency: 'real-time' },
      pricing: { source: 'manual + Crayon', frequency: 'quarterly' }
    },
    content: {
      blog: { source: 'Semrush', frequency: 'weekly' },
      socialMedia: { source: 'Sprout Social', frequency: 'weekly' }
    }
  },
  outputs: {
    battlecards: { frequency: 'quarterly', tool: 'Klue' },
    newsletter: { frequency: 'monthly', recipients: 'sales + marketing' },
    alerts: { frequency: 'real-time', criteria: 'major-changes' }
  }
};

Process Integration

| Process | Integration Points | |---------|-------------------| | competitive-analysis-research.js | Full workflow | | brand-positioning-development.js | Competitive positioning | | customer-segmentation-analysis.js | Market analysis |

Best Practices

Systematic Tracking: Monitor competitors consistently
Multiple Sources: Triangulate from various data sources
Actionable Outputs: Create usable battlecards and briefs
Timely Updates: Keep intelligence current
Ethical Boundaries: Stay within legal and ethical limits

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Coverage | Competitors monitored | All major competitors | | Freshness | Age of competitive data | <30 days | | Win Rate | Competitive win rate improvement | Increasing | | Sales Utilization | Battlecard usage by sales | >80% |

Related Skills

SK-001: Market Research Platform (primary research)
SK-010: Social Listening (social competitive)
SK-007: SEO Tools (SEO competitive)

Agent Skills: Competitive Intelligence Platform Skill

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