Competitor Analysis Skill Skill

Competitor Analysis Skill

Overview

The Competitor Analysis skill provides deep competitive intelligence and market positioning analysis capabilities. It enables startups to systematically analyze competitors, identify market opportunities, and develop differentiated positioning strategies that resonate with investors and customers.

Capabilities

Core Functions

Website Analysis: Analyze competitor websites for positioning, messaging, and features
Funding Tracking: Track competitor funding rounds and announcements
Feature Comparison: Generate comprehensive feature comparison matrices
Positioning Maps: Create competitive positioning maps and perceptual grids
White Space Identification: Identify market opportunities and white space
Pricing Analysis: Monitor and analyze competitor pricing strategies
Moat Analysis: Extract and evaluate competitive advantages and moats
Slide Generation: Generate investor-ready competitive analysis slides

Advanced Features

Competitive response prediction
Market share estimation
Competitor strategy inference
Product roadmap analysis
Team and talent tracking
Partnership ecosystem mapping
Customer review sentiment analysis
Technology stack analysis

Usage

Input Requirements

List of known competitors
Industry or market category
Product/service description
Target customer segments
Key differentiating factors
Geographic focus

Output Deliverables

Competitor profiles with key metrics
Feature comparison matrix
Positioning map visualization
White space opportunity analysis
Competitive advantages summary
Investor-ready competitive slides
Differentiation recommendations

Process Integration

This skill integrates with the following processes:

competitive-landscape-mapping.js - Primary integration for all phases
investor-pitch-deck.js - Competitive landscape slides
gtm-strategy-development.js - Competitive positioning strategy
product-market-fit-assessment.js - Market differentiation analysis

Example Invocation

Skill: competitor-analysis
Context: Entering the project management SaaS market
Input:
  - Known Competitors: [Asana, Monday.com, ClickUp, Notion]
  - Our Focus: AI-powered project automation
  - Target Segment: Remote engineering teams
  - Differentiators: ML-based task assignment, automated reporting
Output:
  - Detailed competitor profiles
  - Feature comparison matrix
  - Positioning map showing opportunity space
  - White space analysis: AI automation gap
  - Recommended positioning statement
  - Competitive slide for pitch deck

Dependencies

Web scraping and analysis capabilities
News and announcement monitoring
Crunchbase/PitchBook data access
Visualization libraries for positioning maps
Sentiment analysis for reviews

Best Practices

Analyze both direct and indirect competitors
Include emerging and potential future competitors
Track competitor changes over time, not just snapshots
Focus on customer perception, not just features
Identify sustainable competitive advantages vs. temporary ones
Document data sources and collection dates
Update competitive analysis quarterly at minimum
Consider ecosystem partners as potential competitors
Analyze competitor weaknesses without being dismissive
Use objective criteria for positioning comparisons

Agent Skills: Competitor Analysis Skill

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Skill Files