Email Marketing Platform Skill Skill

Email Marketing Platform Skill

Overview

The Email Marketing Platform skill provides email marketing platform operations and deliverability management capabilities. This skill enables effective email campaign management, list management, and deliverability optimization.

Capabilities

Campaign Management

Mailchimp campaign management
Klaviyo flow builder
Campaign creation and scheduling
Template management
Dynamic content personalization

Email Development

Email template creation (MJML/HTML)
Responsive email design
Email rendering testing
Dark mode optimization
Accessibility compliance

List Management

List segmentation and management
Subscriber preference management
List hygiene and cleaning
Suppression management
Data quality monitoring

Deliverability

SendGrid transactional setup
Deliverability monitoring
Spam score analysis
Authentication (SPF, DKIM, DMARC)
Inbox placement tracking

Usage

Email Campaign Configuration

const emailCampaign = {
  platform: 'Klaviyo',
  campaign: {
    name: 'Product Launch - February 2026',
    type: 'promotional',
    audience: {
      list: 'engaged-subscribers',
      segment: 'opened-in-90-days',
      excludes: ['unsubscribed', 'hard-bounced']
    },
    content: {
      template: 'product-launch-v2',
      subject: {
        variants: [
          'Introducing Our Newest Innovation',
          'You\'re Going to Love This'
        ],
        testing: 'ab-test'
      },
      preheader: 'Be the first to experience our latest product',
      personalization: ['first_name', 'product_interest']
    },
    scheduling: {
      sendTime: 'optimal-time',
      timezone: 'recipient',
      throttle: false
    },
    tracking: {
      opens: true,
      clicks: true,
      conversions: true,
      utm: {
        source: 'email',
        medium: 'promotional',
        campaign: 'product-launch-feb-2026'
      }
    }
  },
  deliverability: {
    warmup: false,
    authentication: {
      spf: 'configured',
      dkim: 'configured',
      dmarc: 'configured'
    },
    reputation: {
      senderScore: 95,
      domainReputation: 'good'
    }
  }
};

Process Integration

| Process | Integration Points | |---------|-------------------| | email-marketing-automation.js | Full workflow | | campaign-creative-development.js | Email creative | | ab-testing-program.js | Email testing |

Best Practices

Permission-Based: Only email subscribers who opted in
List Hygiene: Regularly clean and maintain lists
Mobile First: Design for mobile email clients
Test Everything: A/B test subjects, content, timing
Monitor Deliverability: Track inbox placement actively

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Deliverability | Inbox placement rate | >95% | | Open Rate | Email opens | >20% | | Click Rate | Email clicks | >3% | | Unsubscribe Rate | Unsubscribes | <0.5% |

Related Skills

SK-006: Marketing Automation (automation)
SK-016: Creative Testing (creative optimization)
SK-015: Customer Data Platform (segmentation)

Agent Skills: Email Marketing Platform Skill

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