Internal Communications Platform Skill Skill

Internal Communications Platform Skill

Overview

The Internal Communications Platform skill provides employee communications platform integration and analytics capabilities. This skill enables multi-channel employee communications, engagement tracking, and internal communications optimization.

Capabilities

Intranet Integration

Staffbase intranet integration
Workplace by Meta management
SharePoint intranet operations
Content publishing and scheduling
Site analytics and engagement

Collaboration Platforms

Viva Engage (Yammer) operations
Microsoft Teams channel management
Slack enterprise communications
Channel and community management
Cross-platform coordination

Email Communications

Email newsletter platforms (Poppulo, ContactMonkey)
Email template management
Distribution list management
A/B testing for internal email
Deliverability monitoring

Video and Rich Media

Internal video platform management
Town hall streaming and recording
Video analytics and engagement
Podcast distribution
Digital signage integration

Measurement and Analytics

Analytics and engagement tracking
Content performance analysis
Channel effectiveness comparison
Employee reach and readership
Pulse survey integration

Usage

Channel Configuration

const internalChannelConfig = {
  channels: {
    intranet: {
      platform: 'Staffbase',
      purpose: 'Official news and resources',
      governance: 'comms-owned',
      frequency: 'daily'
    },
    teams: {
      platform: 'Microsoft Teams',
      purpose: 'Real-time collaboration and alerts',
      governance: 'distributed',
      frequency: 'real-time'
    },
    email: {
      platform: 'Poppulo',
      purpose: 'Important announcements and newsletters',
      governance: 'comms-approved',
      frequency: 'weekly-newsletter'
    },
    video: {
      platform: 'Stream',
      purpose: 'Town halls and leadership messages',
      governance: 'comms-produced',
      frequency: 'monthly'
    }
  },
  contentTypes: {
    companyNews: { channels: ['intranet', 'email'], approval: 'required' },
    executiveMessages: { channels: ['intranet', 'email', 'video'], approval: 'executive' },
    hrUpdates: { channels: ['intranet', 'teams'], approval: 'hr-comms' },
    crisisAlerts: { channels: ['all'], approval: 'crisis-team' }
  },
  analytics: {
    tracking: ['views', 'reads', 'engagement', 'shares'],
    reporting: 'weekly',
    benchmarks: 'internal-industry'
  }
};

Communication Campaign

const communicationCampaign = {
  campaign: 'Annual Benefits Enrollment 2026',
  objectives: [
    'Ensure all employees aware of enrollment period',
    'Drive completion of enrollment by deadline',
    'Reduce HR inquiries through clear information'
  ],
  audiences: {
    allEmployees: { count: 5000 },
    newHires: { count: 450, specialContent: true },
    managers: { count: 500, toolkitRequired: true }
  },
  channels: [
    { channel: 'email', content: 'enrollment-announcement', day: 1 },
    { channel: 'intranet', content: 'benefits-hub-launch', day: 1 },
    { channel: 'teams', content: 'reminder-post', day: 7 },
    { channel: 'email', content: 'deadline-reminder', day: 14 },
    { channel: 'video', content: 'benefits-overview-webinar', day: 5 }
  ],
  metrics: {
    emailOpenRate: 78,
    intranetPageViews: 12500,
    webinarAttendance: 1200,
    enrollmentCompletion: 94,
    hrInquiries: 'reduced 25%'
  }
};

Process Integration

This skill integrates with the following PR processes:

| Process | Integration Points | |---------|-------------------| | internal-communications-strategy.js | Strategy execution | | change-management-communications.js | Change communications | | town-hall-event-planning.js | Event support | | employee-advocacy-program.js | Content distribution |

Best Practices

Channel Purpose Clarity: Define clear purpose for each channel
Content Governance: Establish approval workflows
Measurement Discipline: Track engagement consistently
Audience Segmentation: Tailor content to audiences
Feedback Loops: Create ways for employee input
Mobile First: Ensure mobile accessibility for all content

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Email Open Rate | Internal email opens | >70% | | Intranet Engagement | Active users monthly | >60% | | Content Readership | Articles read to completion | >40% | | Channel Awareness | Employee awareness of channels | >90% | | Satisfaction | Internal comms satisfaction | >75% |

Related Skills

SK-015: Employee Advocacy (social sharing)
SK-013: Media Training Simulation (executive communications)
SK-012: Stakeholder CRM (audience management)

Agent Skills: Internal Communications Platform Skill

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