Knowledge Analytics Skill
Overview
The Knowledge Analytics skill provides comprehensive capabilities for measuring, analyzing, and reporting on knowledge management effectiveness. This skill enables organizations to understand how knowledge is being used, identify gaps, and continuously improve their knowledge management initiatives through data-driven insights.
Capabilities
Page View and Engagement Tracking
- Configure page view tracking and analytics
- Implement engagement metrics (time on page, scroll depth)
- Track user journeys through knowledge content
- Monitor content interaction patterns
Search Analytics and Query Analysis
- Analyze search query patterns and trends
- Track zero-result searches and failed queries
- Monitor click-through rates on search results
- Identify search refinement patterns
Content Effectiveness Scoring
- Design content effectiveness metrics
- Implement quality scoring algorithms
- Track content resolution rates
- Measure time-to-answer metrics
Knowledge Gap Identification
- Analyze search gaps and unmet needs
- Identify missing content areas
- Map topic coverage and density
- Generate content recommendations
User Journey Analysis
- Track knowledge-seeking journeys
- Identify common navigation patterns
- Analyze entry and exit points
- Measure journey completion rates
Contribution Metrics
- Track content creation and updates
- Monitor contributor activity
- Measure review and approval cycles
- Identify top contributors
Time-to-Knowledge Measurement
- Define and track time-to-knowledge KPIs
- Measure search-to-solution duration
- Track content discovery efficiency
- Monitor self-service resolution rates
ROI Calculation for Knowledge Initiatives
- Design ROI measurement frameworks
- Calculate cost avoidance metrics
- Measure productivity improvements
- Track support ticket deflection
Dashboard and Report Generation
- Build analytics dashboards
- Generate scheduled reports
- Create executive summaries
- Design self-service analytics
Trend Analysis and Forecasting
- Analyze usage trends over time
- Forecast content demand
- Predict knowledge needs
- Track seasonal patterns
Dependencies
- Google Analytics / GA4
- Mixpanel
- Amplitude
- Heap Analytics
- Confluence Analytics API
- SharePoint Analytics
- Custom data warehouses
- BI tools (Tableau, Power BI, Looker)
Process Integration
This skill integrates with:
- knowledge-base-content.js: Content effectiveness and metrics design
- search-optimization.js: Search analytics and query optimization
Usage
Configure Analytics Tracking
task: Set up knowledge base analytics
skill: knowledge-analytics
parameters:
platform: google-analytics
tracking:
page_views: true
engagement_time: true
scroll_depth: true
search_queries: true
custom_dimensions:
- content_type
- topic_category
- content_owner
Generate Content Effectiveness Report
task: Analyze content effectiveness
skill: knowledge-analytics
parameters:
time_range: 90d
metrics:
- views
- unique_visitors
- avg_time_on_page
- bounce_rate
- helpful_votes
segmentation: content_type
output: content-effectiveness-report.pdf
Search Analytics Analysis
task: Analyze search performance
skill: knowledge-analytics
parameters:
data_source: search-logs
analysis:
- zero_result_queries
- low_click_queries
- refinement_patterns
- popular_queries
time_range: 30d
recommendations: true
Knowledge Gap Analysis
task: Identify knowledge gaps
skill: knowledge-analytics
parameters:
sources:
- search_logs
- support_tickets
- user_feedback
gap_types:
- missing_content
- outdated_content
- low_quality_content
output: gap-analysis-report.md
ROI Calculation
task: Calculate knowledge management ROI
skill: knowledge-analytics
parameters:
metrics:
- ticket_deflection
- time_saved
- cost_avoidance
- productivity_gain
baseline_period: previous_year
cost_inputs:
avg_support_ticket_cost: 50
avg_employee_hourly_rate: 75
Key Performance Indicators (KPIs)
Usage KPIs
| KPI | Description | Benchmark | |-----|-------------|-----------| | Monthly Active Users | Unique users accessing KB | Growth > 5% MoM | | Page Views per Session | Average pages viewed | > 2.5 | | Search Usage Rate | % users using search | > 60% | | Return Visitor Rate | % returning users | > 40% |
Content KPIs
| KPI | Description | Benchmark | |-----|-------------|-----------| | Content Freshness | % content updated in 90d | > 30% | | Content Coverage | Topics with content | > 85% | | Helpful Rating | % positive feedback | > 80% | | Time to Resolution | Avg time to find answer | < 3 min |
Search KPIs
| KPI | Description | Benchmark | |-----|-------------|-----------| | Zero-Result Rate | % searches with no results | < 5% | | Search Success Rate | % searches leading to click | > 70% | | Refinement Rate | % queries requiring refinement | < 20% | | Top-3 Click Rate | % clicking top 3 results | > 60% |
Business Impact KPIs
| KPI | Description | Benchmark | |-----|-------------|-----------| | Ticket Deflection Rate | % tickets avoided | > 20% | | Self-Service Rate | % issues resolved via KB | > 50% | | Onboarding Time Reduction | Time saved in onboarding | > 30% | | Knowledge Reuse Rate | % content reused | > 40% |
Dashboard Templates
Executive Dashboard
- Total users and growth trends
- Top content and topics
- Search effectiveness summary
- Business impact metrics
- ROI summary
Content Owner Dashboard
- Content performance metrics
- Update recommendations
- Gap analysis for owned content
- Comparison to similar content
Search Analytics Dashboard
- Query volume and trends
- Zero-result analysis
- Click-through patterns
- Suggested query improvements
Best Practices
- Define clear objectives - Align metrics with business goals
- Establish baselines - Measure current state before improvements
- Segment data - Analyze by user role, content type, and topic
- Combine quantitative and qualitative - Use surveys alongside analytics
- Automate reporting - Schedule regular reports for stakeholders
- Act on insights - Create feedback loops for continuous improvement
- Respect privacy - Aggregate data and anonymize where needed
- Track trends - Focus on trends rather than absolute numbers
Related Skills
- search-engine (SK-005): Search analytics integration
- content-curation (SK-010): Content quality metrics
- confluence-km (SK-001): Platform-specific analytics
Related Agents
- knowledge-analyst (AG-010): Analytics interpretation and recommendations
- knowledge-architect (AG-001): Strategic alignment of metrics
- km-content-strategist (AG-005): Content performance optimization