Market Research Platform Skill Skill

Market Research Platform Skill

Overview

The Market Research Platform skill provides integration with market research platforms and survey tools for conducting primary and secondary research. This skill enables comprehensive research design, deployment, and analysis for marketing insights.

Capabilities

Survey Design

Qualtrics survey design and deployment
SurveyMonkey campaign management
Survey logic and branching
Question library management
Mobile-optimized surveys

Panel Management

Panel provider integrations (Prolific, MTurk)
Sample size calculation
Quota management
Panel quality monitoring
Respondent screening

Advanced Research

Conjoint analysis setup
MaxDiff analysis configuration
Focus group recruitment and scheduling
In-depth interview coordination
Diary study management

Analysis and Reporting

Statistical analysis (SPSS, R integration)
Survey response analysis and reporting
Cross-tabulation and segmentation
Data visualization
Executive summaries

Usage

Survey Configuration

const surveyConfig = {
  platform: 'Qualtrics',
  study: {
    name: 'Q1 2026 Brand Health Study',
    type: 'brand-tracking',
    methodology: 'quantitative'
  },
  sample: {
    size: 1000,
    panel: 'Prolific',
    criteria: {
      geography: 'United States',
      age: '25-54',
      demographics: 'nationally-representative'
    },
    quotas: {
      gender: { male: 50, female: 50 },
      region: { northeast: 20, south: 35, midwest: 22, west: 23 }
    }
  },
  survey: {
    estimatedLength: '12 minutes',
    sections: ['screener', 'awareness', 'perception', 'usage', 'nps', 'demographics'],
    branching: true,
    randomization: true
  },
  analysis: {
    tracking: true,
    priorWaves: ['Q4-2025', 'Q3-2025'],
    benchmarks: 'industry-standard'
  }
};

Process Integration

| Process | Integration Points | |---------|-------------------| | customer-segmentation-analysis.js | Research execution | | customer-persona-development.js | Persona research | | voice-of-customer-program.js | VoC studies | | brand-health-assessment.js | Brand tracking |

Best Practices

Clear Objectives: Define research questions before designing
Sample Quality: Ensure representative, quality samples
Survey Length: Keep surveys focused and respondent-friendly
Statistical Rigor: Use appropriate analysis methods
Actionable Insights: Focus on findings that drive decisions

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Response Rate | Survey completion rate | >70% | | Data Quality | Responses passing quality checks | >95% | | Sample Match | Demographics matching quotas | Within 5% | | Insight Utilization | Research findings used in decisions | High |

Related Skills

SK-002: Competitive Intelligence (market analysis)
SK-004: Brand Tracking (brand research)
SK-020: Journey Mapping (customer research)

Agent Skills: Market Research Platform Skill

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Skill Files