Marketing Analytics Platform Skill Skill

Marketing Analytics Platform Skill

Overview

The Marketing Analytics Platform skill provides integration with marketing analytics and measurement platforms. This skill enables comprehensive marketing measurement, attribution modeling, and data-driven optimization.

Capabilities

Web Analytics

Google Analytics 4 implementation
Adobe Analytics configuration
Event tracking setup
Conversion tracking
User journey analysis

Product Analytics

Mixpanel event tracking
Amplitude product analytics
Feature usage analysis
User behavior tracking
Retention analysis

Attribution and Measurement

Custom attribution modeling
Multi-touch attribution
Incrementality testing design
Cohort analysis
Customer lifetime value calculation

Advanced Analytics

Marketing mix modeling (MMM)
Predictive modeling
Propensity scoring
Churn prediction
Revenue forecasting

Usage

Analytics Configuration

const analyticsConfig = {
  platforms: {
    web: {
      platform: 'GA4',
      propertyId: 'G-XXXXXXXXXX',
      tracking: {
        pageviews: true,
        scrollDepth: true,
        videoEngagement: true,
        downloads: true
      },
      conversions: [
        'lead_form_submission',
        'demo_request',
        'purchase_complete',
        'trial_start'
      ],
      audiences: [
        'high_intent_visitors',
        'trial_users',
        'engaged_blog_readers'
      ]
    },
    product: {
      platform: 'Mixpanel',
      events: [
        'feature_activated',
        'onboarding_completed',
        'subscription_upgraded'
      ],
      userProperties: [
        'plan_type',
        'company_size',
        'activation_date'
      ]
    }
  },
  attribution: {
    model: 'data-driven',
    lookbackWindow: '90-days',
    touchpoints: ['organic', 'paid', 'email', 'social', 'direct']
  },
  reporting: {
    dashboards: ['executive', 'channel-performance', 'conversion-funnel'],
    frequency: ['daily', 'weekly', 'monthly']
  }
};

Process Integration

| Process | Integration Points | |---------|-------------------| | attribution-modeling-setup.js | Attribution configuration | | marketing-roi-analysis.js | ROI measurement | | marketing-dashboard-development.js | Dashboard creation | | customer-journey-analytics.js | Journey analysis |

Best Practices

Data Quality First: Ensure accurate tracking implementation
Business Alignment: Connect metrics to business outcomes
Attribution Transparency: Understand model limitations
Privacy Compliance: Respect user consent and privacy
Continuous Optimization: Use data to drive improvement

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Data Accuracy | Tracking accuracy | >99% | | Attribution Coverage | Touchpoints tracked | All channels | | Dashboard Utilization | Active dashboard users | High | | Insight-to-Action | Data driving decisions | Regular |

Related Skills

SK-014: BI Dashboards (visualization)
SK-015: Customer Data Platform (data unification)
SK-019: Media Mix Modeling (MMM)

Agent Skills: Marketing Analytics Platform Skill

Install this agent skill to your local

Skill Files