Media Monitoring Skill Skill

Media Monitoring Skill

Overview

The Media Monitoring skill provides deep integration with media monitoring platforms for comprehensive coverage tracking, sentiment analysis, and PR measurement reporting. This skill enables real-time awareness of media mentions and brand coverage across all channels.

Capabilities

Platform Integration

Cision API integration for media monitoring
Meltwater API integration for global coverage
Brandwatch media monitoring configuration
Multi-platform data aggregation
Real-time alert configuration

Search and Query

Boolean search query building and optimization
Keyword and phrase tracking
Competitor mention tracking
Executive and spokesperson monitoring
Industry topic monitoring

Coverage Analysis

Media clip aggregation and deduplication
Outlet tiering and weighting
Share of voice calculation
Message pull-through tracking
Coverage quality scoring

Sentiment Analysis

Automated sentiment classification
Sentiment trend tracking
Topic-based sentiment analysis
Comparative sentiment benchmarking
Alert on sentiment shifts

Alerting and Reporting

Coverage alert configuration
Trend detection and spike alerts
Automated report generation
Executive dashboard feeds
Custom report scheduling

Usage

Monitor Configuration

const mediaMonitorConfig = {
  client: 'Cision',
  profile: {
    brandTerms: ['Company Name', 'CEO Name', 'Product Names'],
    competitors: ['Competitor A', 'Competitor B'],
    industryTopics: ['Industry Term 1', 'Industry Term 2']
  },
  sources: {
    tiers: {
      tier1: ['WSJ', 'NYT', 'Bloomberg', 'Reuters'],
      tier2: ['Industry Pub 1', 'Industry Pub 2'],
      tier3: ['Regional', 'Trade']
    },
    types: ['print', 'online', 'broadcast', 'podcast']
  },
  alerts: {
    tier1Coverage: { immediate: true, recipients: ['comms-team@company.com'] },
    negativeSentiment: { threshold: -0.5, immediate: true },
    volumeSpike: { multiplier: 2, immediate: true }
  },
  reports: {
    daily: ['coverage-summary'],
    weekly: ['share-of-voice', 'sentiment-trends'],
    monthly: ['comprehensive-analysis']
  }
};

Coverage Analysis

const coverageAnalysis = {
  period: 'monthly',
  metrics: {
    totalMentions: 245,
    uniqueOutlets: 87,
    estimatedReach: 45000000,
    shareOfVoice: {
      'Company': 35,
      'Competitor A': 28,
      'Competitor B': 22,
      'Other': 15
    },
    sentimentBreakdown: {
      positive: 45,
      neutral: 48,
      negative: 7
    },
    topOutlets: [
      { name: 'TechCrunch', mentions: 8, sentiment: 'positive' },
      { name: 'WSJ', mentions: 5, sentiment: 'neutral' }
    ],
    messagePullThrough: {
      'Key Message 1': 68,
      'Key Message 2': 45,
      'Key Message 3': 32
    }
  }
};

Process Integration

This skill integrates with the following PR processes:

| Process | Integration Points | |---------|-------------------| | reputation-monitoring.js | Real-time coverage tracking | | reputation-risk-identification.js | Early warning detection | | media-coverage-analysis.js | Coverage measurement | | pr-measurement-framework.js | Metrics and reporting |

Best Practices

Comprehensive Boolean: Build thorough search queries to capture all relevant coverage
Outlet Tiering: Weight coverage by outlet quality and relevance
Regular Review: Monitor alerts and adjust queries as needed
Sentiment Validation: Periodically validate automated sentiment accuracy
Competitive Context: Always track competitors for benchmarking
Spike Investigation: Investigate volume spikes immediately

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Coverage Volume | Total media mentions | Trending upward | | Share of Voice | % of industry coverage | Leading position | | Sentiment Score | Average sentiment rating | >70% positive/neutral | | Message Pull-Through | Key messages appearing | >50% of coverage | | Tier 1 Coverage | Top-tier outlet mentions | Consistent presence |

Related Skills

SK-002: Social Listening (social channel monitoring)
SK-009: PR Analytics (measurement integration)
SK-006: Reputation Intelligence (reputation tracking)

Agent Skills: Media Monitoring Skill

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