Press Release Distribution Skill Skill

Press Release Distribution Skill

Overview

The Press Release Distribution skill provides comprehensive wire service integration and press release distribution management capabilities. This skill enables efficient distribution planning, execution, and tracking across major wire services and distribution channels.

Capabilities

Wire Service Integration

PR Newswire API integration
Business Wire distribution management
GlobeNewswire circuit selection
Regional wire service access
International distribution networks

Distribution Planning

Distribution circuit optimization
Geographic targeting configuration
Industry/sector targeting
Outlet category selection
Cost optimization

Content Management

Embargo management
Multimedia asset attachment
Photo and video embedding
Infographic distribution
Document attachments

Compliance and Formatting

SEC compliance for financial releases
Regulatory disclosure requirements
Wire service formatting standards
Headline optimization
Boilerplate management

Tracking and Analytics

Distribution tracking and reporting
Pickup monitoring
Engagement analytics
Geographic reach analysis
Outlet reach reporting

Usage

Distribution Configuration

const distributionConfig = {
  wireService: 'PR Newswire',
  release: {
    headline: 'Company X Announces Revolutionary AI Platform',
    subheadline: 'New technology promises 10x productivity gains',
    body: '[Press release content]',
    boilerplate: 'standard-company-boilerplate',
    contact: {
      name: 'Media Relations',
      email: 'media@company.com',
      phone: '555-123-4567'
    }
  },
  distribution: {
    timing: {
      date: '2026-02-01',
      time: '09:00 ET',
      embargo: null
    },
    circuits: {
      primary: 'US1',
      additional: ['Technology', 'Artificial Intelligence']
    },
    geographic: {
      national: true,
      regions: ['Northeast', 'West Coast'],
      international: ['UK', 'Germany']
    },
    outlets: {
      includeTrades: true,
      includeFinancial: true,
      excludeList: []
    }
  },
  multimedia: {
    logo: 'company-logo.jpg',
    productImage: 'ai-platform-screenshot.png',
    video: 'product-demo.mp4'
  },
  tracking: {
    pickupMonitoring: true,
    engagementTracking: true,
    reportSchedule: ['immediate', '24h', '7d']
  }
};

Distribution Report

const distributionReport = {
  release: 'AI Platform Launch - 2026-02-01',
  wire: 'PR Newswire',
  distribution: {
    totalCircuits: 5,
    estimatedReach: 45000,
    geographicCoverage: ['US', 'UK', 'Germany']
  },
  pickups: {
    total: 245,
    tier1: 12,
    tier2: 45,
    online: 188,
    categories: {
      technology: 89,
      business: 67,
      financial: 34,
      regional: 55
    }
  },
  engagement: {
    views: 15000,
    downloads: 450,
    shares: 125,
    clickthroughs: 890
  },
  topPickups: [
    { outlet: 'Yahoo Finance', reach: 5000000 },
    { outlet: 'MarketWatch', reach: 3500000 },
    { outlet: 'TechCrunch', reach: 2000000 }
  ]
};

Process Integration

This skill integrates with the following PR processes:

| Process | Integration Points | |---------|-------------------| | press-release-development.js | Distribution execution | | investor-communications-support.js | Financial disclosures | | csr-communications.js | CSR announcements | | annual-report-production.js | Annual report distribution |

Best Practices

Timing Optimization: Schedule releases for optimal pickup
Circuit Selection: Choose circuits aligned with target audience
Multimedia Enhancement: Include images and video for engagement
Compliance First: Ensure regulatory compliance for financial releases
Monitor Pickups: Track distribution success actively
Post-Analysis: Review pickup patterns to optimize future releases

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Total Pickups | News outlets carrying release | Industry benchmark | | Tier 1 Pickups | Top-tier outlet coverage | Consistent presence | | Engagement Rate | Views and interactions | Above average | | Cost Efficiency | Cost per pickup | Optimizing | | Geographic Reach | Coverage distribution | Target markets |

Related Skills

SK-003: Media Database (supplemental outreach)
SK-011: AP Style Writing (release formatting)
SK-016: Investor Relations Platform (IR releases)

Agent Skills: Press Release Distribution Skill

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