Social Media Management Skill Skill

Social Media Management Skill

Overview

The Social Media Management skill provides cross-platform social media operations and analytics capabilities. This skill enables efficient social content scheduling, community management, and social performance analytics.

Capabilities

Content Publishing

Sprout Social integration
Hootsuite scheduling
Buffer publishing
Native platform posting
Multi-platform coordination

Content Management

Content scheduling and publishing
Content calendar management
Asset library management
Approval workflows
Team collaboration

Community Management

Engagement monitoring
Comment and message management
Community response workflows
Escalation protocols
Sentiment tracking

Analytics

Social analytics aggregation
Cross-platform reporting
Engagement analytics
Best time to post analysis
Hashtag research

Usage

Social Management Configuration

const socialConfig = {
  platform: 'Sprout Social',
  channels: [
    { platform: 'LinkedIn', handle: '@company', audience: 'b2b-professionals' },
    { platform: 'Twitter', handle: '@company', audience: 'industry-community' },
    { platform: 'Instagram', handle: '@company', audience: 'brand-enthusiasts' },
    { platform: 'Facebook', handle: '@company', audience: 'broad-consumers' }
  ],
  publishing: {
    calendar: {
      linkedIn: { frequency: '5x/week', bestTimes: ['Tuesday 10am', 'Wednesday 2pm'] },
      twitter: { frequency: '3x/day', bestTimes: ['8am', '12pm', '5pm'] },
      instagram: { frequency: '4x/week', bestTimes: ['Monday 11am', 'Thursday 7pm'] }
    },
    contentMix: {
      educational: 40,
      promotional: 20,
      engagement: 25,
      userGenerated: 15
    },
    approvalWorkflow: {
      drafters: ['social-team'],
      reviewers: ['marketing-manager'],
      approvers: ['brand-director']
    }
  },
  engagement: {
    responseTime: '<4 hours',
    escalation: ['negative-sentiment', 'customer-complaint', 'crisis-mention'],
    monitoring: '7am-9pm'
  }
};

Process Integration

| Process | Integration Points | |---------|-------------------| | social-media-strategy-execution.js | Full workflow | | editorial-calendar-management.js | Content scheduling | | content-production-workflow.js | Content distribution |

Best Practices

Platform-Specific: Tailor content to each platform
Consistent Presence: Maintain regular posting cadence
Community Focus: Prioritize engagement over broadcast
Data-Driven: Let analytics guide strategy
Rapid Response: Respond to engagement quickly

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Engagement Rate | Interactions per post | Above benchmark | | Follower Growth | Net new followers | Growing | | Response Time | Time to first response | <4 hours | | Share of Voice | Social conversation share | Increasing |

Related Skills

SK-010: Social Listening (monitoring)
SK-011: Content Management (content production)
SK-017: Marketing Project Management (planning)

Agent Skills: Social Media Management Skill

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Skill Files