Speaking and Events Skill Skill

Speaking and Events Skill

Overview

The Speaking and Events skill provides speaking opportunity discovery and conference management capabilities. This skill enables identification of speaking opportunities, submission management, and post-event content leverage for executive visibility programs.

Capabilities

Opportunity Discovery

Conference and event database access
Call for proposals (CFP) tracking
Award submission tracking
Panel placement coordination
Podcast and media appearance opportunities

Speaking Submission

Speaking submission management
Abstract and bio preparation
Deadline tracking
Status monitoring
Success rate tracking

Event Management

Event calendar aggregation
Webinar platform integration (ON24, Zoom Events)
Speaker bureau coordination
Travel and logistics coordination
On-site support planning

Content Leverage

Post-event content repurposing
Presentation archiving
Video recording management
Social amplification
Blog and article creation

Analytics and Optimization

Speaking opportunity scoring
Event ROI tracking
Audience reach analysis
Follow-up lead tracking
Speaker performance assessment

Usage

Speaking Opportunity Pipeline

const speakingPipeline = {
  executive: 'CEO Name',
  topics: [
    'AI and the Future of Work',
    'Sustainable Business Innovation',
    'Leadership in Digital Transformation'
  ],
  targets: {
    tier1: ['Web Summit', 'Dreamforce', 'CES', 'SXSW'],
    tier2: ['Industry Conference 1', 'Industry Conference 2'],
    podcasts: ['How I Built This', 'Masters of Scale'],
    webinars: ['Partner webinars', 'Industry associations']
  },
  pipeline: [
    {
      event: 'Web Summit 2026',
      status: 'submitted',
      topic: 'AI and the Future of Work',
      deadline: '2026-03-15',
      format: 'keynote',
      estimatedAudience: 5000
    },
    {
      event: 'Industry Conference 2026',
      status: 'accepted',
      topic: 'Leadership in Digital Transformation',
      date: '2026-04-20',
      format: 'panel',
      estimatedAudience: 800
    }
  ],
  ytd: {
    submitted: 12,
    accepted: 8,
    completed: 5,
    audienceReach: 15000
  }
};

Event Execution

const eventExecution = {
  event: 'Industry Conference 2026',
  date: '2026-04-20',
  speaker: 'CEO Name',
  session: {
    title: 'Panel: Leadership in Digital Transformation',
    format: 'panel',
    duration: '45min',
    moderator: 'Industry Analyst',
    coPanelists: ['Competitor CEO', 'Partner CEO']
  },
  preparation: [
    { task: 'Messaging brief', owner: 'Comms', dueDate: '2026-04-01' },
    { task: 'Media interview prep', owner: 'Comms', dueDate: '2026-04-10' },
    { task: 'Talking points', owner: 'Comms', dueDate: '2026-04-15' },
    { task: 'Logistics confirmation', owner: 'EA', dueDate: '2026-04-18' }
  ],
  contentLeverage: [
    { content: 'Live tweet thread', channel: 'twitter', timing: 'during' },
    { content: 'Session recap blog', channel: 'blog', timing: 'within 48h' },
    { content: 'Video clips', channel: 'linkedin', timing: 'within 1 week' },
    { content: 'Podcast interview', channel: 'industry-podcast', timing: 'post-event' }
  ],
  outcomes: {
    audienceSize: 850,
    mediaInterviews: 3,
    socialEngagement: 450,
    followUpMeetings: 5
  }
};

Process Integration

This skill integrates with the following PR processes:

| Process | Integration Points | |---------|-------------------| | executive-visibility-program.js | Opportunity pipeline | | community-relations-program.js | Community events | | town-hall-event-planning.js | Internal speaking |

Best Practices

Strategic Selection: Choose events aligned with business objectives
Early Submission: Submit to top-tier events 6-12 months ahead
Thorough Preparation: Provide comprehensive speaker prep
Content Maximization: Extract maximum content value from each event
Relationship Building: Use events for relationship development
Track and Optimize: Measure ROI and improve targeting

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Submission Success Rate | Acceptances vs. submissions | >50% | | Tier 1 Placements | Top-tier event acceptances | 4+ per year | | Audience Reach | Total audience across events | Growing YoY | | Content Produced | Pieces from each event | 3+ per event | | Media Interviews | Interviews secured at events | 2+ per event |

Related Skills

SK-003: Media Database (journalist meetings at events)
SK-010: Influencer KOL Management (analyst meetings)
SK-013: Media Training Simulation (speaker preparation)

Agent Skills: Speaking and Events Skill

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