Video Marketing Skill Skill

Video Marketing Skill

Overview

The Video Marketing skill provides specialized capabilities for video platform optimization and analytics, with deep integration into YouTube Studio and third-party video optimization tools. This skill enables comprehensive video SEO optimization, performance analysis, and content strategy execution across video platforms.

Capabilities

YouTube Studio API Integration

Channel management and configuration
Video upload and metadata management
Playlist creation and organization
End screen and card configuration
Comment moderation settings
Channel branding customization

TubeBuddy Optimization Recommendations

Tag suggestions and optimization
SEO score analysis
Best time to publish recommendations
Competitor tag analysis
Keyword explorer integration
A/B testing for thumbnails

vidIQ Competitor Analysis

Competitor channel tracking
Video performance benchmarking
Trend alerts and opportunities
Keyword research and scoring
Channel audit capabilities
Views per hour tracking

Video SEO Optimization

Title optimization with keywords
Description template creation
Tag strategy and implementation
Transcript optimization
Closed caption management
Metadata best practices

Thumbnail A/B Testing

Thumbnail performance tracking
Click-through rate analysis
Design recommendation generation
Split testing configuration
Winner selection automation
Historical performance comparison

End Screen and Card Configuration

End screen template design
Card placement optimization
CTA strategy implementation
Cross-promotion setup
Subscriber conversion tracking
Link click analysis

Playlist Management

Playlist structure optimization
Series playlist configuration
Auto-add rules setup
Playlist SEO optimization
Watch time optimization
Playlist performance tracking

YouTube Analytics Interpretation

Watch time analysis
Audience retention metrics
Traffic source breakdown
Demographic insights
Revenue analytics (if monetized)
Subscriber growth tracking
Click-through rate trends
Impression analysis

Video Transcription and Captions

Auto-caption review and editing
Multi-language caption support
Transcript generation
SRT/VTT file management
Accessibility compliance
Search optimization through captions

Usage

Basic Video Optimization

const videoOptimization = {
  videoId: 'VIDEO_ID',
  optimizations: {
    title: {
      current: 'My Video Title',
      suggested: 'How to [Keyword] - Complete Guide 2026',
      keywords: ['primary keyword', 'secondary keyword']
    },
    description: {
      template: 'structured-description',
      includeTimestamps: true,
      includeCTAs: true,
      includeLinks: true
    },
    tags: {
      primary: ['main keyword', 'topic'],
      secondary: ['related terms', 'variations'],
      longtail: ['specific phrases']
    },
    thumbnail: {
      testVariants: 3,
      trackCTR: true
    }
  }
};

Analytics Query

const analyticsQuery = {
  channelId: 'CHANNEL_ID',
  dateRange: {
    start: '2026-01-01',
    end: '2026-01-24'
  },
  metrics: [
    'views',
    'watchTime',
    'averageViewDuration',
    'subscribersGained',
    'estimatedRevenue',
    'impressions',
    'impressionsCTR'
  ],
  dimensions: ['video', 'day'],
  filters: {
    videoIds: ['VIDEO_ID_1', 'VIDEO_ID_2']
  }
};

Playlist Optimization

const playlistConfig = {
  playlistId: 'PLAYLIST_ID',
  optimization: {
    title: 'SEO optimized playlist title',
    description: 'Keyword-rich description',
    ordering: 'engagement-based',
    autoAdd: {
      enabled: true,
      rules: ['tag:series-name', 'title:contains:keyword']
    }
  }
};

Process Integration

This skill integrates with the following digital marketing processes:

| Process | Integration Points | |---------|-------------------| | video-content-production.js | Video optimization, analytics, thumbnail testing | | content-marketing-strategy.js | Video content planning, performance analysis | | social-content-calendar.js | Video scheduling, cross-platform distribution |

Best Practices

Title Optimization: Place primary keywords at the beginning of titles while maintaining viewer appeal
Description Structure: Use timestamps, include relevant links, and front-load keywords
Thumbnail Testing: Always test multiple thumbnail variants for important videos
Tags Strategy: Use a mix of broad and specific tags, include common misspellings
End Screens: Add end screens to every video longer than 25 seconds
Cards: Use cards strategically to promote related content or CTAs
Playlists: Organize content into themed playlists to increase session duration
Captions: Review auto-generated captions for accuracy, especially for technical terms
Analytics Review: Check analytics weekly to identify trends and opportunities
Competitor Analysis: Regularly monitor competitor channels for strategy insights

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Watch Time | Total minutes watched | Increase MoM | | Average View Duration | Mean watch time per view | >50% of video length | | Click-Through Rate | Impressions to views ratio | >5% | | Subscriber Conversion | Views to subscribers ratio | >2% | | Audience Retention | Percentage of video watched | >40% | | Traffic Sources | Distribution of view origins | Diversified |

Related Skills

SK-008: Social Media Management (cross-platform video distribution)
SK-012: Content Management (video content in CMS)
SK-013: Content Optimization (video content strategy)

Agent Skills: Video Marketing Skill

Install this agent skill to your local

Skill Files