Meta Tags Optimizer Skill

Meta Tags Optimizer

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

<details> <summary>Browse all 20 skills</summary>

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

</details>

This skill creates compelling, optimized meta tags that improve click-through rates from search results and enhance social media sharing. It covers title tags, meta descriptions, and social meta tags.

When to Use This Skill

Creating meta tags for new pages
Optimizing existing meta tags for better CTR
Preparing pages for social media sharing
Fixing duplicate or missing meta tags
A/B testing title and description variations
Optimizing for specific SERP features
Creating meta tags for different page types

What This Skill Does

Title Tag Creation: Writes compelling, keyword-optimized titles
Meta Description Writing: Creates click-worthy descriptions
Open Graph Optimization: Prepares pages for social sharing
Twitter Card Setup: Optimizes Twitter-specific meta tags
CTR Analysis: Suggests improvements for better click rates
Character Counting: Ensures proper length for SERP display
A/B Test Suggestions: Provides variations for testing

How to Use

Create Meta Tags

Create meta tags for a page about [topic] targeting [keyword]

Write title and meta description for this content: [content/URL]

Optimize Existing Tags

Improve these meta tags for better CTR: [current tags]

Social Media Tags

Create Open Graph and Twitter card tags for [page/URL]

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~search console + ~~SEO tool connected: Automatically pull current meta tags, CTR data by query, competitor title/description patterns, SERP preview data, and impression/click metrics to identify optimization opportunities.

With manual data only: Ask the user to provide:

Current title and meta description (if optimizing existing)
Target primary keyword and 2-3 secondary keywords
Page URL and main content/value proposition
Competitor URLs or examples of well-performing titles in the SERP

Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests meta tag optimization:

Gather Page Information

### Page Analysis

**Page URL**: [URL]
**Page Type**: [blog/product/landing/service/homepage]
**Primary Keyword**: [keyword]
**Secondary Keywords**: [keywords]
**Target Audience**: [audience]
**Primary CTA**: [action you want users to take]
**Unique Value Prop**: [what makes this page special]

Create Optimized Title Tag

### Title Tag Optimization

**Requirements**:
- Length: 50-60 characters (displays fully in SERP)
- Include primary keyword (preferably near front)
- Make it compelling and click-worthy
- Match search intent
- Include brand name if appropriate

**Title Tag Formula Options**:

1. **Keyword | Benefit | Brand**
   "[Primary Keyword]: [Benefit] | [Brand Name]"
   
2. **Number + Keyword + Promise**
   "[Number] [Keyword] That [Promise/Result]"
   
3. **How-to Format**
   "How to [Keyword]: [Benefit/Result]"
   
4. **Question Format**
   "What is [Keyword]? [Brief Answer/Hook]"
   
5. **Year + Keyword**
   "[Keyword] in [Year]: [Hook/Update]"

**Generated Title Options**:

| Option | Title | Length | Power Words | Keyword Position |
|--------|-------|--------|-------------|------------------|
| 1 | [Title] | [X] chars | [words] | [Front/Middle] |
| 2 | [Title] | [X] chars | [words] | [Front/Middle] |
| 3 | [Title] | [X] chars | [words] | [Front/Middle] |

**Recommended**: Option [X]
**Reasoning**: [Why this option is best]

**Title Tag Code**:
```html
<title>[Selected Title]</title>

Write Meta Description

### Meta Description Optimization

**Requirements**:
- Length: 150-160 characters (displays fully in SERP)
- Include primary keyword naturally
- Include clear call-to-action
- Match page content accurately
- Create urgency or curiosity
- Avoid duplicate descriptions

**Meta Description Formula**:

[What the page offers] + [Benefit to user] + [Call-to-action]

**Power Elements to Include**:
- Numbers and statistics
- Current year
- Emotional triggers
- Action verbs
- Unique value proposition

**Generated Description Options**:

| Option | Description | Length | CTA | Emotional Trigger |
|--------|-------------|--------|-----|-------------------|
| 1 | [Description] | [X] chars | [CTA] | [Trigger] |
| 2 | [Description] | [X] chars | [CTA] | [Trigger] |
| 3 | [Description] | [X] chars | [CTA] | [Trigger] |

**Recommended**: Option [X]
**Reasoning**: [Why this option is best]

**Meta Description Code**:
```html
<meta name="description" content="[Selected Description]">

Create Open Graph Tags
```
### Open Graph Tags (Facebook, LinkedIn, etc.)

**Required OG Tags**:

```html

<meta property="og:type" content="[article/website/product]">
<meta property="og:url" content="[Full canonical URL]">
<meta property="og:title" content="[OG-optimized title - up to 60 chars]">
<meta property="og:description" content="[OG description - up to 200 chars]">
<meta property="og:image" content="[Image URL - 1200x630px recommended]">


<meta property="og:site_name" content="[Website Name]">
<meta property="og:locale" content="en_US">
```
OG Type Selection Guide:

| Page Type | og:type | |-----------|---------| | Blog post | article | | Homepage | website | | Product | product | | Video | video.other | | Profile | profile |

OG Title Considerations:
- Can be different from title tag
- Optimize for social sharing context
- More conversational tone acceptable
- Up to 60 characters ideal
OG Description Considerations:
- Can be longer than meta description (up to 200 chars)
- Focus on shareability
- What would make someone click when shared?
OG Image Requirements:
- Recommended size: 1200x630 pixels
- Minimum size: 600x315 pixels
- Format: JPG or PNG
- Keep text to less than 20% of image
- Include branding subtly

Create Twitter Card Tags

### Twitter Card Tags

**Card Type Selection**:

| Card Type | Best For | Image Size |
|-----------|----------|------------|
| summary | Articles, blogs | 144x144 min |
| summary_large_image | Visual content | 300x157 min |
| player | Video/audio | 640x360 min |
| app | Mobile apps | 800x418 |

**Twitter Card Code**:

```html
<!-- Twitter Card Tags -->
<meta name="twitter:card" content="[summary_large_image/summary]">
<meta name="twitter:site" content="@[YourTwitterHandle]">
<meta name="twitter:creator" content="@[AuthorTwitterHandle]">
<meta name="twitter:title" content="[Title - 70 chars max]">
<meta name="twitter:description" content="[Description - 200 chars max]">
<meta name="twitter:image" content="[Image URL]">
<meta name="twitter:image:alt" content="[Image description for accessibility]">

Twitter-Specific Considerations:

Shorter titles work better (under 70 chars)
Include @mentions if relevant
Hashtag-relevant terms can help discovery
Test with Twitter Card Validator

Additional Meta Tags

### Additional Recommended Meta Tags

**Canonical URL** (Prevent duplicates):
```html
<link rel="canonical" href="[Preferred URL]">

Robots Tag (Indexing control):

<meta name="robots" content="index, follow">

Viewport (Mobile optimization):

<meta name="viewport" content="width=device-width, initial-scale=1">

Author (For articles):

<meta name="author" content="[Author Name]">

Language:

<html lang="en">

Article-Specific (For blog posts):

<meta property="article:published_time" content="[ISO 8601 date]">
<meta property="article:modified_time" content="[ISO 8601 date]">
<meta property="article:author" content="[Author URL]">
<meta property="article:section" content="[Category]">
<meta property="article:tag" content="[Tag 1]">

Generate Complete Meta Tag Block

## Complete Meta Tags

Copy and paste this complete meta tag block:

```html
<!-- Primary Meta Tags -->
<title>[Optimized Title]</title>
<meta name="title" content="[Optimized Title]">
<meta name="description" content="[Optimized Description]">
<link rel="canonical" href="[Canonical URL]">

<!-- Open Graph / Facebook -->
<meta property="og:type" content="[type]">
<meta property="og:url" content="[URL]">
<meta property="og:title" content="[OG Title]">
<meta property="og:description" content="[OG Description]">
<meta property="og:image" content="[Image URL]">
<meta property="og:site_name" content="[Site Name]">

<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:url" content="[URL]">
<meta name="twitter:title" content="[Twitter Title]">
<meta name="twitter:description" content="[Twitter Description]">
<meta name="twitter:image" content="[Image URL]">

<!-- Additional -->
<meta name="robots" content="index, follow">
<meta name="author" content="[Author]">

CORE-EEAT Alignment Check

Verify meta tags align with content quality standards. Reference: CORE-EEAT Benchmark

### CORE-EEAT Meta Tag Alignment

| Check | Status | Notes |
|-------|--------|-------|
| **C01 Intent Alignment**: Title promise matches actual content delivery | ✅/⚠️/❌ | [Does the title accurately represent what the page delivers?] |
| **C02 Direct Answer**: Meta description reflects the core answer available in first 150 words | ✅/⚠️/❌ | [Does the description preview the direct answer?] |

**If C01 fails**: Title is misleading — rewrite to match actual content.
**If C02 fails**: Content may need restructuring to front-load the answer, or description should better reflect available content.

Provide CTR Optimization Tips

## CTR Optimization Analysis

### Power Words Used
- [Word 1] - Creates [emotion/action]
- [Word 2] - Creates [emotion/action]

### CTR Boosting Elements

| Element | Present | Impact |
|---------|---------|--------|
| Numbers | Yes/No | +20-30% CTR |
| Current Year | Yes/No | +15-20% CTR |
| Power Words | Yes/No | +10-15% CTR |
| Question | Yes/No | +10-15% CTR |
| Brackets | Yes/No | +10% CTR |

### A/B Test Suggestions

Test these variations:

**Version A** (Current):
- Title: [Title]
- Description: [Description]

**Version B** (Test):
- Title: [Alternative title]
- Description: [Alternative description]
- Hypothesis: [Why this might perform better]

Validation Checkpoints

Input Validation

[ ] Primary keyword confirmed and matches page content
[ ] Page type identified (blog/product/landing/service/homepage)
[ ] Target audience and search intent clearly defined
[ ] Unique value proposition articulated

Output Validation

[ ] Title length 50-60 characters (displays fully in SERP)
[ ] Meta description length 150-160 characters
[ ] Primary keyword appears in both title and description
[ ] Open Graph image specified (1200x630px recommended)
[ ] All HTML syntax valid (no unclosed quotes or tags)
[ ] Source of each data point clearly stated (~~search console CTR data, ~~SEO tool competitor data, user-provided, or estimated)

Example

User: "Create meta tags for a blog post about 'how to start a podcast in [current year]'"

Output:

## Meta Tags: How to Start a Podcast ([current year])

### Title Tag
```html
<title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title>

Length: ~55 characters ✅ Keyword: "how to start a podcast" at front ✅ Power Words: "Complete", "Beginner's" ✅

Meta Description

<meta name="description" content="Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!">

Length: ~163 characters ✅ Keyword: Included naturally ✅ CTA: "Start podcasting today!" ✅

Complete Meta Tag Block

<!-- Primary Meta Tags -->
<title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title>
<meta name="description" content="Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!">
<link rel="canonical" href="https://yoursite.com/how-to-start-a-podcast/">

<!-- Open Graph / Facebook -->
<meta property="og:type" content="article">
<meta property="og:url" content="https://yoursite.com/how-to-start-a-podcast/">
<meta property="og:title" content="How to Start a Podcast in [current year] (Complete Guide)">
<meta property="og:description" content="Everything you need to launch your podcast: equipment recommendations, hosting platforms, recording tips, and step-by-step launch checklist. No experience required.">
<meta property="og:image" content="https://yoursite.com/images/podcast-guide.jpg">
<meta property="og:site_name" content="Your Site Name">

<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="How to Start a Podcast in [current year]">
<meta name="twitter:description" content="Complete beginner's guide to launching your podcast. Equipment, hosting, recording, and more.">
<meta name="twitter:image" content="https://yoursite.com/images/podcast-guide.jpg">
<meta name="twitter:site" content="@YourHandle">

<!-- Article Tags -->
<meta property="article:published_time" content="[YYYY-MM-DD]T08:00:00+00:00">
<meta property="article:author" content="https://yoursite.com/author/name">
<meta property="article:section" content="Podcasting">
<meta property="article:tag" content="podcasting">
<meta property="article:tag" content="content creation">

A/B Test Variations

Title Variation B: "Start a Podcast in [current year]: Step-by-Step Guide (+ Free Checklist)"

Title Variation C: "How to Start a Podcast: [current year] Guide [Equipment + Software + Tips]"

Description Variation B: "Want to start a podcast in [current year]? This guide covers everything: equipment ($100 budget option), best hosting platforms, recording tips, and how to get your first 1,000 listeners."


## Page-Type Templates

### Homepage

```html
<title>[Brand Name] - [Primary Value Proposition]</title>
<meta name="description" content="[Brand] helps [audience] [achieve goal]. [Key feature/benefit]. [CTA]">

Product Page

<title>[Product Name] - [Key Benefit] | [Brand]</title>
<meta name="description" content="[Product] [key features]. [Price/offer if applicable]. [Social proof]. [CTA]">

Blog Post

<title>[How to/What is/Number] [Keyword] [Benefit/Year]</title>
<meta name="description" content="[What they'll learn]. [Key points covered]. [CTA]">

Service Page

<title>[Service] in [Location] - [Brand] | [Differentiator]</title>
<meta name="description" content="[Service description]. [Experience/credentials]. [Key benefit]. [CTA]">

Tips for Success

Front-load keywords - Put important terms at the beginning
Match intent - Description should preview what page delivers
Be specific - Vague descriptions get ignored
Test variations - Small changes can significantly impact CTR
Update regularly - Add current year, refresh messaging
Check competitors - See what's working in your SERP

Title Tag Formula Patterns

Proven Title Formulas

| Formula | Template | Example | Best For | |---------|----------|---------|---------| | How-To | How to [Achieve Result] ([Year]) | How to Improve SEO Rankings (2026) | Informational guides | | Number List | [Number] [Adjective] [Topic] for [Audience] | 15 Proven SEO Strategies for E-commerce | Listicles | | Question | [Question]? Here's [Answer Preview] | What Is Technical SEO? Complete Guide | Definition content | | Comparison | [Option A] vs [Option B]: [Differentiator] | Ahrefs vs SEMrush: Which SEO Tool Wins? | Comparison pages | | Year-Based | Best [Topic] in [Year] ([Tested/Ranked]) | Best SEO Tools in 2026 (Expert Tested) | Evergreen + fresh | | Benefit-Driven | [Benefit]: [How to Achieve It] | Rank #1 on Google: 10-Step SEO Checklist | High-CTR pages | | Parenthetical | [Topic] ([Modifier]) | Link Building Guide (With Templates) | Adding value signal | | Negative | [Number] [Topic] Mistakes [Consequence] | 7 SEO Mistakes That Kill Your Rankings | Problem-awareness content |

Title Tag Power Words

| Category | Power Words | Use Sparingly | |----------|-----------|---------------| | Urgency | Now, Today, Quick, Fast, Instant, 2026 | Don't overuse; pair with substance | | Value | Free, Proven, Complete, Essential, Ultimate | Avoid hyperbole without backing | | Specificity | [Exact number], Step-by-Step, Checklist, Template | More specific = more clicks | | Curiosity | Secret, Little-Known, Surprising, Actually | Must deliver on the promise | | Authority | Expert, Research-Backed, Data-Driven, Tested | Only use when genuinely expert content | | Emotional | Best, Worst, Mistakes, Warning, Powerful | Balance emotion with credibility |

Title Tag Length Optimization

| Length Range | SERP Behavior | Recommendation | |-------------|--------------|----------------| | <30 characters | May appear thin | Expand with modifier or brand | | 30-50 characters | Fully displayed on all devices | Ideal for mobile-first | | 50-60 characters | Full display on desktop, may truncate mobile | Sweet spot for desktop | | 60-65 characters | Truncated on some devices | Front-load keywords | | >65 characters | Truncated everywhere | Avoid — key info gets cut |

Meta Description Copywriting Frameworks

AIDA Framework

| Element | What It Does | Example | |---------|-------------|---------| | Attention | Hook with a bold claim or question | "Want to double your organic traffic?" | | Interest | Build relevance | "This guide covers 15 proven strategies..." | | Desire | Show benefit | "...used by top-ranking sites to increase traffic by 200%." | | Action | CTA | "Read the full guide now." |

Full Example: "Want to double your organic traffic? This guide covers 15 proven SEO strategies used by top-ranking sites to increase traffic by 200%. Read the full guide now." (158 chars)

PAS Framework

| Element | What It Does | Example | |---------|-------------|---------| | Problem | Identify pain point | "Struggling to rank on Google?" | | Agitate | Amplify the problem | "Most SEO guides are outdated and miss key ranking factors." | | Solution | Offer the solution | "Our 2026 guide covers what actually works. Read now." |

Benefit-Proof-CTA Framework

| Element | Example | |---------|---------| | Benefit | "Learn the exact SEO process that grew our traffic 5x" | | Proof | "— with real data from 200+ audits." | | CTA | "Get the free checklist." |

CTR Optimization Data

Factors That Increase Organic CTR

| Factor | CTR Impact | Implementation | |--------|-----------|----------------| | Number in title | +20-30% | "7 Ways", "15 Tips", "2026" | | Question in title | +14% | Start with How, What, Why | | Emotional words | +7% | "Proven", "Essential", "Mistake" | | Brackets/parentheses | +38% | "[Guide]", "(With Examples)" | | Current year | +10-15% | "Best SEO Tools 2026" | | Power words | +12% | See Power Words table above | | Match search intent | +15-25% | Align title with SERP expectations | | Rich results (schema) | +30% | FAQ, HowTo, Review stars |

Open Graph Best Practices by Platform

Platform-Specific OG Optimization

| Platform | Image Size | Title Length | Description Length | Special Tags | |----------|-----------|-------------|-------------------|-------------| | Facebook | 1200x630px | 40-60 chars | 125-155 chars | og:type, og:locale | | Twitter/X | 1200x600px | 70 chars max | 200 chars | twitter:card, twitter:site | | LinkedIn | 1200x627px | 70 chars | 150 chars | Standard OG tags | | Pinterest | 1000x1500px (2:3) | 100 chars | 500 chars | og:type=article preferred | | Slack | 500x500px min | Full title | First ~300 chars | Standard OG tags |

OG Tag Checklist

| Tag | Required? | Notes | |-----|----------|-------| | og:title | Yes | Can differ from HTML title; optimize for social sharing | | og:description | Yes | Social-optimized; can differ from meta description | | og:image | Yes | Must be absolute URL; minimum 200x200px, ideal 1200x630px | | og:url | Yes | Canonical URL | | og:type | Yes | "website" for homepage, "article" for blog posts | | og:site_name | Recommended | Your brand name | | og:locale | Recommended | e.g., "en_US" | | twitter:card | Recommended | "summary_large_image" for articles | | twitter:site | Recommended | @yourbrand |

Reference Materials

Meta Tag Formulas — Proven title and description formulas with templates, power words, and CTR data

Related Skills

seo-content-writer — Create content for meta tags
schema-markup-generator — Add structured data
on-page-seo-auditor — Audit all meta tags
serp-analysis — Analyze competitor meta tags
geo-content-optimizer — GEO optimization complements meta tag improvements
content-quality-auditor — Full CORE-EEAT audit includes C01/C02 items that meta tags address

Agent Skills: Meta Tags Optimizer

Install this agent skill to your local

Skill Files