Journey Mapping Skill
Map customer journeys to understand end-to-end user experiences, identify pain points, and discover opportunities for improvement.
When to Use
- Designing new features or flows
- Understanding existing user paths
- Identifying friction points
- Planning improvements
- Stakeholder communication
- Onboarding design
Journey Map Components
1. User Context
- Persona: Who is the user?
- Goal: What are they trying to accomplish?
- Trigger: What initiated this journey?
- Success: How do they know they've succeeded?
2. Journey Phases
Typical phases to map:
| Phase | Description | |-------|-------------| | Awareness | User realizes they need something | | Consideration | User evaluates options | | Decision | User commits to action | | Action | User completes the task | | Retention | User returns or continues |
3. Touchpoint Analysis
For each step, document:
- Action: What the user does
- Interface: What they interact with
- Thought: What they're thinking
- Emotion: How they feel (frustrated, confident, confused)
- Pain Point: What causes friction
- Opportunity: How to improve
4. Emotion Curve
Map emotional state through the journey:
Delighted ●───────────●
Satisfied ●───●
Neutral ●───●
Frustrated ●───●
Abandoned ●
Output Format
## Customer Journey Map: [Journey Name]
### Context
- **Persona**: [User type]
- **Goal**: [What they want to achieve]
- **Trigger**: [What started this journey]
### Journey Overview
| Phase | Step | Action | Emotion | Pain Point |
|-------|------|--------|---------|------------|
| Awareness | 1 | ... | ... | ... |
### Detailed Steps
#### Step 1: [Name]
- **User Action**: What they do
- **System Response**: What happens
- **User Thought**: "What they're thinking"
- **Emotion**: [emoji + description]
- **Pain Points**: Issues encountered
- **Opportunities**: Ways to improve
### Emotion Curve
[Visual representation]
### Key Insights
1. [Critical finding]
2. [Opportunity identified]
### Recommendations
| Priority | Improvement | Impact |
|----------|-------------|--------|
| P0 | ... | High |
Common Journeys for LogiDocs Certify
- First-Time User Onboarding
- Upload Supplier Certificate
- Create Product Checklist
- Prepare for Audit
- Track Expiring Documents
- Invite Team Member
- Generate Compliance Report
Integration
Works best with:
ux-expertagent for journey analysisux-auditskill for touchpoint evaluation- Persona testing agents for validation