Audience Analysis Skill

Audience Analysis

Analyze and understand your audience using Apify Actors to extract follower demographics, engagement patterns, and behavior data from multiple platforms.

Prerequisites

(No need to check it upfront)

.env file with APIFY_TOKEN
Node.js 20.6+ (for native --env-file support)
mcpc CLI tool: npm install -g @apify/mcpc

Workflow

Copy this checklist and track progress:

Task Progress:
- [ ] Step 1: Identify audience analysis type (select Actor)
- [ ] Step 2: Fetch Actor schema via mcpc
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the analysis script
- [ ] Step 5: Summarize findings

Step 1: Identify Audience Analysis Type

Select the appropriate Actor based on analysis needs:

| User Need | Actor ID | Best For | |-----------|----------|----------| | Facebook follower demographics | apify/facebook-followers-following-scraper | FB followers/following lists | | Facebook engagement behavior | apify/facebook-likes-scraper | FB post likes analysis | | Facebook video audience | apify/facebook-reels-scraper | FB Reels viewers | | Facebook comment analysis | apify/facebook-comments-scraper | FB post/video comments | | Facebook content engagement | apify/facebook-posts-scraper | FB post engagement metrics | | Instagram audience sizing | apify/instagram-profile-scraper | IG profile demographics | | Instagram location-based | apify/instagram-search-scraper | IG geo-tagged audience | | Instagram tagged network | apify/instagram-tagged-scraper | IG tag network analysis | | Instagram comprehensive | apify/instagram-scraper | Full IG audience data | | Instagram API-based | apify/instagram-api-scraper | IG API access | | Instagram follower counts | apify/instagram-followers-count-scraper | IG follower tracking | | Instagram comment export | apify/export-instagram-comments-posts | IG comment bulk export | | Instagram comment analysis | apify/instagram-comment-scraper | IG comment sentiment | | YouTube viewer feedback | streamers/youtube-comments-scraper | YT comment analysis | | YouTube channel audience | streamers/youtube-channel-scraper | YT channel subscribers | | TikTok follower demographics | clockworks/tiktok-followers-scraper | TT follower lists | | TikTok profile analysis | clockworks/tiktok-profile-scraper | TT profile demographics | | TikTok comment analysis | clockworks/tiktok-comments-scraper | TT comment engagement |

Step 2: Fetch Actor Schema

Fetch the Actor's input schema and details dynamically using mcpc:

export $(grep APIFY_TOKEN .env | xargs) && mcpc --json mcp.apify.com --header "Authorization: Bearer $APIFY_TOKEN" tools-call fetch-actor-details actor:="ACTOR_ID" | jq -r ".content"

Replace ACTOR_ID with the selected Actor (e.g., apify/facebook-followers-following-scraper).

This returns:

Actor description and README
Required and optional input parameters
Output fields (if available)

Step 3: Ask User Preferences

Before running, ask:

Output format:
- Quick answer - Display top few results in chat (no file saved)
- CSV - Full export with all fields
- JSON - Full export in JSON format
Number of results: Based on character of use case

Step 4: Run the Script

Quick answer (display in chat, no file):

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT'

CSV:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.csv \
  --format csv

JSON:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.json \
  --format json

Step 5: Summarize Findings

After completion, report:

Number of audience members/profiles analyzed
File location and name
Key demographic insights
Suggested next steps (deeper analysis, segmentation)

Error Handling

APIFY_TOKEN not found - Ask user to create .env with APIFY_TOKEN=your_token mcpc not found - Ask user to install npm install -g @apify/mcpc Actor not found - Check Actor ID spelling Run FAILED - Ask user to check Apify console link in error output Timeout - Reduce input size or increase --timeout

Agent Skills: Audience Analysis

Install this agent skill to your local

Skill Files