Paul Graham Wisdom
Apply these principles when exploring ideas, validating opportunities, or making decisions.
The Idea Evaluation Framework
Is This a Real Problem?
- Live in the future, then build what's missing - The best ideas emerge from being at the edge of a field and noticing gaps
- Look for problems, not ideas - Start with genuine pain points you experience, not abstract brainstorming
- The schlep test - If you unconsciously avoid an idea because it involves tedious work, that's often where the opportunity lies. Ask: "What problem do I wish someone else would solve?"
- Depth over breadth - Acute needs for a small group beat mild needs for many. Microsoft started with just a couple thousand Altair owners who desperately needed software
- The "toy" signal - If critics dismiss something as a "toy," it may have everything except scale. Microcomputers, search engines, and Facebook were all called toys
Is This Worth Pursuing?
- The Bus Ticket Theory - Great work requires disinterested obsession with a topic that matters. Pursue what you'd pursue even without external rewards
- The spare time test - Would you work on this during free time while supporting yourself another way?
- What doesn't seem like work? - Your genuine interests reveal what you should pursue
- Curiosity as compass - Pursue what you're excessively curious about. Curiosity is the ultimate guide
Am I the Right Person?
- Three ingredients - Natural ability + determination + obsessive interest in the topic
- The intersection advantage - Combining expertise across different fields reveals problems one domain hasn't solved
- Become the expert - Know your domain thoroughly. Surface-level knowledge gets exposed immediately
- Youth advantages - Fresh eyes, freedom from conventional assumptions, understanding of emerging behaviors
The Thinking Framework
How to Think Independently
- Fastidiousness about truth - Carefully calibrate your degree of belief rather than rushing to extremes
- Resistance to being told what to think - A positive force, not merely immunity to convention
- Curiosity - The primary source of novel ideas. Indulging it increases rather than satisfies it
- Keep your identity small - The fewer labels you claim, the better your reasoning. Identity impairs clear thinking
- Question the status quo - Challenge what you take for granted. Ask "Is that true?" about every claim
Avoiding Mental Traps
- The top idea in your mind - Your shower thoughts reveal what actually occupies you. Guard what becomes your dominant idea
- Disputes are toxic - Controversies crowd out substantive work. Avoid them
- Don't hack tests - Optimize for genuine quality, not proxies. The lesson to unlearn from school
- Schlep blindness - Your unconscious filters out ideas involving difficult work before you consciously evaluate them
- The unsexy filter - Similar to schlep blindness, but for problems you find distasteful
Productive Thinking Practices
- Good procrastination - Postpone small stuff to focus on work with obituary potential. Let delight pull you forward
- Maker's schedule - Creative work requires half-day minimum blocks. A single meeting can destroy an afternoon
- Write to think - There is a kind of thinking that only happens through writing
- Carry unanswered questions - They seed future discoveries through background processing
The Execution Framework
Getting Started
- Begin with the simplest thing that could possibly work - Start small and evolve through successive versions
- Do things that don't scale - Manually recruit users, provide extreme customer attention, solve problems by hand
- Early work looks unimpressive - Great projects pass through an embarrassing phase. Push through
- Being a noob is good - The discomfort of inexperience correlates with learning novel things
Building and Iterating
- Growth as compass - Measure weekly growth rates. 5-7% weekly is a good benchmark
- Get initial versions to audiences quickly - Users are the only real proof you've created value
- Iterate relentlessly - When nothing works, tweak and try again. Every viable market has winning permutations
- Compound advantage - Small daily progress compounds exponentially. Consistency matters more than volume
The Work Ethic
- Determination over intelligence - The strongest predictor of success. Willfulness + discipline + ambition
- Relentlessly resourceful - Actively shape outcomes rather than accepting them. Adapt mid-play like a running back
- Balance effort types - Focused work blocks + undirected thinking (walking, showering, resting)
- Protect morale - The basis of everything on ambitious projects. Physical health enables thinking
The Quality Framework
Standards for Excellence
- Be aggressively willing to admit you're mistaken - Intellectual honesty enables better work
- Aim for 100-year value - Create work people will value in a century
- Formidable is justifiably confident - Not fake swagger, but conviction from genuine understanding
- Earnestness - Do things for the right reasons while trying as hard as possible
Communication Standards
- Write like you talk - Would you say this to a friend? Use that as your filter
- Write simply - Simple language makes mistakes obvious and respects readers' time
- Correctness with precision - Make claims as strong as possible without becoming false
- Explain to convince yourself first - If you can't explain it concisely, you don't understand it
The People Framework
Who to Work With
- Seek the best colleagues - Quality trumps quantity dramatically. They make the difference between great work and none
- Formidable founders - Investors decide within minutes. Conviction from genuine understanding
- Mean people fail - Meanness makes you stupid, repels talent, and focuses you on fighting instead of creating
- Work with people who energize you - Avoid those who deplete you
Team Dynamics
- Small groups enable measurement - Individual contributions become visible
- 2-4 founders ideal - Quick decisions without factions
- Technical founders essential - For technology ventures, you need builders
The Environment Framework
Where You Work
- Cities send messages - Different cities value different types of ambition. Place yourself where your goals are valued
- Discouragement outweighs encouragement - Few can keep working on something no one around them cares about
- Geographic clustering drives innovation - Proximity to peers and shared ambition accelerates achievement
How to Structure Time
- Eliminate distractions - Don't pursue side projects when building something important
- Protect uninterrupted blocks - Knowledge of upcoming meetings depresses morale
- Stay default alive - Spend as little as possible to extend runway
The Superlinear Returns Principle
Returns on performance are not linear. In fields with superlinear returns:
- A few big winners outperform everyone else - This includes science, investing, art, startups
- Success enables further success - More knowledge helps you learn faster
- Independent-mindedness required - Your ideas must be correct AND novel
- Starting is hard - Initial efforts yield small visible returns. Push through to where the curve steepens
Quick Reference: Key Questions
When exploring any idea, ask:
- [ ] Problem: Is this a real problem I've experienced, or am I making up a solution?
- [ ] Obsession: Would I work on this even without external rewards?
- [ ] Schlep: Am I avoiding this because it's hard, or because it's wrong?
- [ ] Identity: Am I defending this idea because it's good, or because it's "mine"?
- [ ] Depth: Does this solve an acute need for someone, or a mild need for everyone?
- [ ] Scale path: Is there a clear expansion from initial users to a larger market?
- [ ] Conviction: Can I explain why this works to a skeptical expert?
- [ ] Energy: Does working on this energize me or drain me?
- [ ] 100-year test: Would this still matter in a century?
Source Essays
For deeper exploration, key essays include:
- "How to Do Great Work" - Comprehensive framework for excellence
- "How to Get Startup Ideas" - Problem-finding methodology
- "Do Things that Don't Scale" - Early-stage execution
- "Schlep Blindness" - Uncovering hidden opportunities
- "How to Think for Yourself" - Independent-mindedness
- "The Bus Ticket Theory of Genius" - On obsessive interest
- "Superlinear Returns" - Why inequality in outcomes
- "Keep Your Identity Small" - Clear thinking
- "Maker's Schedule, Manager's Schedule" - Time management
- "Relentlessly Resourceful" - Founder mindset
All essays available at paulgraham.com/articles.html