Writing Blog Posts
Create blog posts for simple-history.com that match the author's established voice.
Process
- Read voice-samples.md to understand target tone
- Apply style-guide.md guidelines
- Draft content matching the voice samples
- Iterate based on feedback
Quick Reference
Voice: Conversational, knowledgeable, friendly expert — must sound human, not AI-generated Structure: Short paragraphs (2-4 sentences), clear headings, bullets for lists Pronouns: Address readers as "you" Avoid: "dive into", "let's explore", "in today's digital landscape", excessive exclamation marks
Sound Human, Not AI
Blog posts must read like a real person wrote them. Watch for these AI tells:
- Mechanical summary patterns — "The article highlights X, mentions Y, and notes Z" chains
- Overly polished/balanced structure — every paragraph perfectly formed, no rough edges
- Flattering self-references — "the description is flattering", "we're pleased to share"
- Corporate filler — "covers the core use case", "key takeaways", "it's worth noting"
- No personality or opinion — real posts push back, joke, or admit things honestly
- Formulaic closings — "Thanks for the mention, [Name]"
Instead: have an opinion, acknowledge criticism honestly, use casual phrasing, and let some sentences be short or incomplete. Read it back and ask "would a person actually write this?"
Post Template
# [Title - Promise a Benefit]
[Hook: 1-2 sentences on problem/opportunity]
## [Section Headings]
[Content with examples]
## Conclusion
[Summary + call-to-action]
Author
Never set Claude as the post author. The author must be Pär (user ID 1).
- Creating new posts: Always include
"author": 1in the request. - Updating existing posts: Check the current author first. If the author is Claude, set it to
"author": 1. If the author is anyone other than Claude or Pär, leave it unchanged.
Context
- Product: Simple History - WordPress activity log plugin
- Audience: WordPress site owners, developers, agencies
- Upselling: Follow wordpress-org-compliance skill guidelines
Resources
- voice-samples.md - Excerpts defining target voice
- style-guide.md - Detailed writing rules
- reference-blogs.md - Source blogs for additional inspiration