Edtech Advisor
Strategic frameworks for education-technology founders, operators, and product leaders.
Disclaimer: Frameworks and orientation only. Not legal advice. Edtech compliance (FERPA, COPPA, GDPR, state laws) requires specialist counsel. Use this skill to organize strategy.
Keywords
edtech, K-12, higher education, higher ed, university, college, FERPA, COPPA, GDPR-K, student data, LMS, SIS, learning management, school district, RFP, district sales, corporate learning, L&D, training, certification
Quick Start
- Run student-data compliance checker on a 1-paragraph product description
- Identify primary market (K-12 / Higher Ed / Corporate L&D / Direct-to-Learner)
- Read the corresponding section of
references/edtech_market_dynamics.md
Core Workflows
Workflow 1: Student Data Compliance Scoping
- Run:
python scripts/student_data_compliance_checker.py description.txt - Cross-reference with
references/student_data_privacy.md - Hand findings to counsel — FERPA / COPPA / GDPR-K + state laws
- Document scope and BAA / Student Data Privacy Agreement (SDPA) inventory
Time Estimate: 4-6 weeks for first scope.
Workflow 2: Market Selection (K-12 vs HiEd vs Corp)
- Read
references/edtech_market_dynamics.md - Score product fit against each market: buyer, contract length, sales cycle, pricing benchmarks, churn dynamics
- Pick one primary market for first $1M-$5M ARR
- Build content, sales motion, and pricing aligned to that market
Time Estimate: 4-8 weeks.
Workflow 3: District Sales Strategy
- Map district decision-makers: superintendent, assistant superintendent, CTO, curriculum director, principal, teacher
- Plan procurement path: RFP, sole source, statewide cooperative
- Plan implementation: PD (professional development), rostering (Clever, ClassLink), SIS integration
- Validate with reference districts before broader investment
Time Estimate: 6-12 months for first major district win.
Tools
student_data_compliance_checker.py
Scans a product description for indicators of student-data handling and likely compliance regime exposure (FERPA, COPPA, GDPR-K, state laws).
python scripts/student_data_compliance_checker.py description.txt
python scripts/student_data_compliance_checker.py description.txt --json
Reference Guides
references/student_data_privacy.md— FERPA, COPPA, GDPR-K, state laws (SOPIPA, NY Ed Law 2-d, etc.)references/edtech_market_dynamics.md— K-12, Higher Ed, Corporate L&D, D2C — buyer, sales cycle, pricing
Templates
assets/sdpa_inventory_template.md— Student Data Privacy Agreement and compliance posture template
Integration Points
- Pairs with
legal/for SDPA / DPA contract review - Pairs with
marketing/launch-strategyfor back-to-school launch timing - Pairs with
c-level-advisor/cs-fundraising-advisorfor edtech-specific fundraising
Best Practices
- Plan for the academic calendar. District purchase cycles peak in spring (for fall) and again at end-of-year. Selling in October to start in November is a non-starter.
- Sign SDPAs before piloting. Many states require districts to have a Student Data Privacy Agreement before a tool can touch student data — even a free pilot.
- Don't conflate K-12 and Higher Ed. Different buyers, different sales cycles, different compliance regimes (FERPA applies to both but how it's interpreted differs).
- Corporate L&D is not edtech. It's HR-tech with edtech roots. Different buyer (CHRO / L&D leader), different metrics (completion, retention), different sales motion.