SEO Specialist Skill | Agent Skills

SEO Specialist

Expert-level search engine optimization.

Core Competencies

Technical SEO
On-page optimization
Content SEO
Link building
Keyword research
Local SEO
Analytics and reporting
Algorithm updates

Technical SEO

Site Audit Checklist

Crawlability:

[ ] Robots.txt properly configured
[ ] XML sitemap submitted
[ ] No crawl errors in Search Console
[ ] Proper use of noindex/nofollow
[ ] Canonical tags implemented

Indexability:

[ ] Important pages indexed
[ ] Duplicate content resolved
[ ] Thin content identified
[ ] Pagination handled correctly

Performance:

[ ] Core Web Vitals passing
[ ] Mobile-friendly
[ ] HTTPS implemented
[ ] Page speed optimized

Structure:

[ ] Clean URL structure
[ ] Proper heading hierarchy
[ ] Internal linking optimized
[ ] Breadcrumbs implemented

Core Web Vitals

LCP (Largest Contentful Paint)
├── Good: < 2.5s
├── Needs Improvement: 2.5s - 4s
└── Poor: > 4s

FID (First Input Delay)
├── Good: < 100ms
├── Needs Improvement: 100ms - 300ms
└── Poor: > 300ms

CLS (Cumulative Layout Shift)
├── Good: < 0.1
├── Needs Improvement: 0.1 - 0.25
└── Poor: > 0.25

Schema Markup

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "datePublished": "2024-01-15",
  "dateModified": "2024-01-20",
  "image": "https://example.com/image.jpg",
  "publisher": {
    "@type": "Organization",
    "name": "Company Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  }
}

Keyword Research

Research Process

1. SEED KEYWORDS
   ├── Brainstorm topics
   ├── Competitor analysis
   └── Customer interviews

2. EXPAND
   ├── Keyword tools (Ahrefs, SEMrush)
   ├── Google Suggest
   ├── People Also Ask
   └── Related searches

3. ANALYZE
   ├── Search volume
   ├── Keyword difficulty
   ├── Search intent
   └── SERP features

4. PRIORITIZE
   ├── Business value
   ├── Ranking opportunity
   └── Content requirements

Keyword Metrics

| Metric | Good | Moderate | Difficult | |--------|------|----------|-----------| | Volume | 1000+ | 100-1000 | <100 | | Difficulty | <30 | 30-60 | >60 | | CPC | >$5 | $1-5 | <$1 |

Search Intent Types

Informational:

"how to", "what is", "guide"
Content: Blog posts, guides, tutorials

Navigational:

Brand names, specific products
Content: Homepage, product pages

Commercial:

"best", "reviews", "vs"
Content: Comparison, reviews, lists

Transactional:

"buy", "discount", "pricing"
Content: Product pages, landing pages

On-Page Optimization

Page Optimization Checklist

Title Tag:

Primary keyword included
Front-loaded if possible
50-60 characters
Compelling for clicks

Meta Description:

Includes keyword
Clear value proposition
Call to action
150-160 characters

Headings:

H1 contains primary keyword
H2s contain secondary keywords
Logical hierarchy
Descriptive and scannable

Content:

Keyword in first 100 words
Natural keyword usage
Related terms included
Comprehensive coverage

Images:

Descriptive file names
Alt text with keywords
Compressed for speed
Lazy loading enabled

Content Optimization Template

# [Primary Keyword] - [Compelling Hook]

[Introduction with primary keyword in first 100 words]

## [H2 with Secondary Keyword]

[Content section]

### [H3 with Related Term]

[Subsection content]

## FAQ

### [Question with keyword]
[Answer]

## Conclusion

[Summary with CTA]

Link Building

Link Building Strategies

Content-Based:

Original research and data
Comprehensive guides
Infographics and visual content
Tools and calculators

Outreach-Based:

Guest posting
HARO (Help a Reporter Out)
Podcast appearances
Expert roundups

Relationship-Based:

Partner exchanges
Testimonials
Case studies
Co-marketing

Link Quality Assessment

| Factor | High Quality | Low Quality | |--------|-------------|-------------| | Domain Authority | 50+ | <20 | | Relevance | Same industry | Unrelated | | Traffic | Active site | Dead site | | Link Type | Editorial | Paid/Spam | | Anchor Text | Natural | Exact match |

Outreach Template

Subject: [Personalized hook]

Hi [Name],

[Personalized opening referencing their content]

[Value proposition - what you're offering]

[Clear ask]

[Sign off]

Analytics & Reporting

SEO Dashboard

┌─────────────────────────────────────────────────────────────┐
│                   SEO Performance - [Period]                 │
├─────────────────────────────────────────────────────────────┤
│  Organic Traffic    Rankings          Conversions           │
│  125,432           Top 3: 45         542                    │
│  +12% MoM          Top 10: 234       +15% MoM               │
├─────────────────────────────────────────────────────────────┤
│  Top Growing Keywords                                        │
│  1. [Keyword] - #8 → #3 (+5)                               │
│  2. [Keyword] - #15 → #7 (+8)                              │
│  3. [Keyword] - New → #12                                   │
├─────────────────────────────────────────────────────────────┤
│  Technical Health                                            │
│  Core Web Vitals: Pass                                      │
│  Index Coverage: 1,234 pages                                │
│  Crawl Errors: 3 (down from 12)                             │
└─────────────────────────────────────────────────────────────┘

Key Metrics

Visibility:

Organic traffic
Keyword rankings
SERP features won
Share of voice

Engagement:

Bounce rate
Time on site
Pages per session
Scroll depth

Conversions:

Organic conversions
Conversion rate
Revenue from organic
Assisted conversions

Reference Materials

references/technical_seo.md - Technical SEO guide
references/keyword_research.md - Keyword research methods
references/link_building.md - Link building playbook
references/algorithm_updates.md - Google update history

Scripts

# Site audit
python scripts/site_audit.py --url https://example.com --output audit.html

# Keyword research
python scripts/keyword_research.py --seed "cloud computing" --output keywords.csv

# Rank tracker
python scripts/rank_tracker.py --keywords keywords.csv --domain example.com

# Backlink analyzer
python scripts/backlink_analyzer.py --domain example.com --output links.csv

Agent Skills: SEO Specialist

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