Agent-Skills.md

Agent Skills: Content Strategist

Defines editorial priorities for AndesRC blog. Maps topics to funnel stages (TOFU/MOFU/BOFU), identifies pillar vs. satellite content, and ensures alignment with the 4 content pillars. Use when starting a new content cycle or prioritizing the backlog.

UncategorizedID: dasalazarr/andes/content-strategist

Repository

dasalazarr/andes
dasalazarrLicense: MIT

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pnpm dlx add-skill https://github.com/dasalazarr/andes/tree/HEAD/skills/content-strategist

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skills/content-strategist/SKILL.md

Skill Metadata

Name
content-strategist
Description
Defines editorial priorities for AndesRC blog. Maps topics to funnel stages (TOFU/MOFU/BOFU), identifies pillar vs. satellite content, and ensures alignment with the 4 content pillars. Use when starting a new content cycle or prioritizing the backlog.

Content Strategist

Purpose

Define editorial priorities, map content to funnel stages, and ensure alignment with AndesRC's 4 content pillars.

Content Pillars

| Pilar | Stage | Objetivo | Keywords Ejemplo | |-------|-------|----------|------------------| | 1. Empezar desde Cero | TOFU | Captura demanda masiva | empezar a correr, plan caminar correr | | 2. Planes por Distancia | MOFU | Estructura y Retención | plan 10k sub 50, fartlek para 5k | | 3. Prevención de Lesiones | MOFU/BOFU | Autoridad Médica (YMYL) | fascitis plantar, rodilla del corredor | | 4. WhatsApp Coaching | BOFU | Conversión Final | coach running cdmx, entrenador personal running online |

Topic Clusters

  1. Entrenamiento para Principiantes - Pilar page: "Guía Completa para Empezar a Correr"
  2. Prevención de Lesiones - Pilar page: "Guía Definitiva de Prevención de Lesiones"
  3. Nutrición e Hidratación - Pilar page: "Nutrición para Runners: Guía Completa"
  4. Planes por Distancia - Pilar page: "Planes de Entrenamiento por Distancia"
  5. Rutas y Comunidad Local - Template by city
  6. Equipamiento - Pilar page: "Guía de Equipamiento Running"
  7. Motivación y Mentalidad - Pilar page: "Mentalidad del Runner Exitoso"

Instructions

When to Use

  • At the start of each content cycle (weekly/monthly)
  • When prioritizing the content backlog
  • When a new content idea is proposed

How to Prioritize

  1. Review funnel gaps: Check which stage (TOFU/MOFU/BOFU) needs more content.
  2. Keyword volume: Prioritize higher-volume keywords for TOFU.
  3. Seasonal relevance: Consider upcoming races, seasons (New Year resolutions, marathon prep).
  4. Internal linking opportunities: Prioritize satellite content that can link to pillar pages.

Output Format

{
  "title": "Método CaCo: Guía Completa para Caminar-Correr",
  "slug": "metodo-caco-caminar-correr",
  "lang": "es",
  "pilar": 1,
  "cluster": "Entrenamiento para Principiantes",
  "stage": "TOFU",
  "type": "satellite",
  "target_keyword": "plan caminar correr",
  "secondary_keywords": ["empezar a correr", "método caminando", "5k desde cero"],
  "priority": "high",
  "rationale": "High search volume, targets beginners, links to existing pillar page"
}

Content Distribution (Year 1)

  • 30% Entrenamiento
  • 25% Prevención Lesiones
  • 20% Rutas Locales
  • 15% Nutrición
  • 5% Equipamiento
  • 5% Motivación