Agent-Skills.md

Agent Skills: Marketing Skills for AI Agents

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marketing-skills
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Marketing Skills for AI Agents

Source: This skill collection is adapted from Corey Haines' Marketing Skills for Claude Code and AI agents. See marketing-skills.com.

A comprehensive collection of marketing skills covering conversion optimization, copywriting, SEO, analytics, pricing strategy, and growth engineering.

Available Skills

| Skill | Description | When to Use | |-------|-------------|-------------| | SKILL-CRO.md | Page conversion optimization | "optimize landing page", "improve conversions", "CRO" | | SKILL-COPYWRITING.md | Marketing copy and headlines | "write copy", "headline help", "rewrite this page" | | SKILL-SEO.md | SEO audit and optimization | "SEO audit", "why am I not ranking", "technical SEO" | | SKILL-PSYCHOLOGY.md | 70+ marketing mental models | "psychology", "persuasion", "why people buy" | | SKILL-PRICING.md | Pricing and monetization | "pricing tiers", "freemium vs trial", "price increase" |

Quick Reference: CRO Framework

Page Optimization Priority

  1. Value Proposition Clarity — Can visitors understand what this is in 5 seconds?
  2. Headline Effectiveness — Does it communicate core value?
  3. CTA Placement & Copy — Is there one clear action with value-focused button text?
  4. Visual Hierarchy — Can someone scanning get the main message?
  5. Trust Signals — Social proof near CTAs and after benefit claims
  6. Objection Handling — FAQ, guarantees, comparisons
  7. Friction Removal — Form fields, load times, mobile experience

Strong CTA Patterns

Weak: Submit, Sign Up, Learn More, Click Here
Strong: Start Free Trial, Get [Specific Thing], See [Product] in Action

CTA formula: [Action Verb] + [What They Get] + [Qualifier]

Quick Reference: Copywriting

Headline Formulas

  1. Outcome + Pain: {Achieve outcome} without {pain point}
  2. Opposite Process: The {opposite} way to {outcome}
  3. Never Again: Never {unpleasant event} again
  4. Feature + Audience: {Feature} for {audience} to {use case}
  5. No Skills Needed: You don't have to {skill} to {outcome}
  6. How It Works: {Outcome} by {how product makes it possible}
  7. Pain Question: {Question highlighting main pain point}?
  8. Transformation: Turn {input} into {outcome}

Copywriting Principles

  • Clarity over cleverness — If you must choose, choose clear
  • Benefits over features — What it means for the customer
  • Specificity over vagueness — "4 hours to 15 minutes" not "save time"
  • Customer language — Use words they use, not jargon
  • One idea per section — Don't say everything everywhere

Quick Reference: SEO Audit

Priority Order

  1. Crawlability & Indexation — Can Google find and index it?
  2. Technical Foundations — Fast, functional, mobile-friendly?
  3. On-Page Optimization — Titles, metas, headings optimized?
  4. Content Quality — Does it deserve to rank?
  5. Authority & Links — Does it have credibility?

Quick Checks

| Element | Check For | |---------|-----------| | Title tags | Unique, 50-60 chars, keyword near start | | Meta descriptions | Unique, 150-160 chars, value proposition | | H1 | One per page, contains primary keyword | | Core Web Vitals | LCP < 2.5s, INP < 200ms, CLS < 0.1 | | Mobile | Responsive, proper tap targets | | Indexation | site:domain.com, Search Console coverage |

Quick Reference: Pricing

Value-Based Pricing

Price between the next best alternative and perceived value. Cost is a floor, not a basis.

Tier Structure (Good-Better-Best)

| Tier | Purpose | Target | |------|---------|--------| | Good (Entry) | Remove barriers | Small teams, try before buy | | Better (Recommended) | Where most land | Growing teams, serious users | | Best (Premium) | Capture high value | Larger teams, power users |

Value Metrics

| Metric | Best For | Examples | |--------|----------|----------| | Per user/seat | Collaboration tools | Slack, Notion | | Per usage | Variable consumption | AWS, Twilio | | Per feature | Modular products | HubSpot add-ons | | Per record | CRM, email tools | Mailchimp | | Flat fee | Simple products | Basecamp |

Freemium vs Free Trial

Freemium when: Viral/network effects, free users provide value, low marginal cost Free trial when: Product needs time to show value, B2B buying committees, higher prices

Quick Reference: Psychology

Key Mental Models

| Challenge | Models to Apply | |-----------|-----------------| | Low conversions | Hick's Law, Activation Energy, BJ Fogg Model | | Price objections | Anchoring, Framing, Loss Aversion | | Building trust | Authority, Social Proof, Reciprocity | | Increasing urgency | Scarcity, Loss Aversion, Zeigarnik Effect | | Retention/churn | Endowment Effect, Switching Costs, Status-Quo Bias | | Decision paralysis | Paradox of Choice, Default Effect, Nudges |

Persuasion Principles

  1. Reciprocity — Give first, people want to give back
  2. Commitment & Consistency — Small commitments lead to larger ones
  3. Social Proof — People follow what others do
  4. Authority — People defer to experts
  5. Scarcity — Limited availability increases value
  6. Liking — People say yes to those they like

Page Structure Template

Landing Page Sections

  1. Hero — Headline, subheadline, primary CTA, supporting visual
  2. Social proof bar — Logos or stats
  3. Problem/pain section — Articulate their frustration
  4. How it works — 3-4 simple steps
  5. Key benefits — 2-3, not 10
  6. Testimonial — Specific results, attribution
  7. Use cases/personas — Help visitors self-identify
  8. Comparison — vs. alternatives or status quo
  9. Case study snippet — Real customer story
  10. FAQ — Address objections
  11. Final CTA — Recap value, repeat CTA, risk reversal

Avoid This Pattern

❌ Hero → Feature 1 → Feature 2 → Feature 3 → Feature 4 → CTA

Use variety: stories, social proof, comparisons, use cases, FAQs.

A/B Test Ideas by Page Type

Homepage

  • Headline variations (specific vs. abstract, benefit vs. feature)
  • Hero visual (screenshot vs. video vs. illustration)
  • CTA button text and color
  • Customer logos placement
  • Interactive demo in hero

Pricing Page

  • Annual vs. monthly emphasis
  • Number of visible tiers
  • "Most Popular" badge placement
  • Price anchoring strategies
  • FAQ addressing pricing objections

Demo/Signup Page

  • Form length (fewer fields)
  • Multi-step vs. single-step form
  • Product video/GIF near form
  • Testimonials near form
  • On-demand vs. live demo options

Related Supplements

  • SKILL-CRO.md — Deep page conversion optimization framework
  • SKILL-COPYWRITING.md — Complete copywriting guide with formulas
  • SKILL-SEO.md — Full SEO audit checklist
  • SKILL-PSYCHOLOGY.md — 70+ mental models for marketing
  • SKILL-PRICING.md — Pricing research, tiers, and strategy

Credits & Attribution

This skill collection is adapted from the excellent marketing skills by Corey Haines.

Original repository: https://github.com/coreyhaines31/marketingskills

Copyright (c) Corey Haines - Marketing frameworks and best practices See: Conversion Factory | Swipe Files

Thanks to Netresearch DTT GmbH for their contributions to the TYPO3 community.