Entry point:
/faion-net— invoke this skill for automatic routing to the appropriate domain.
GTM Strategist Domain Skill
Go-to-market strategy, product launches, market positioning, pricing, partnerships, customer success operations.
Purpose
Orchestrates GTM activities: market entry, product launches, positioning strategy, pricing models, partnership programs, customer success, and operational legal/financial aspects.
Context Discovery
Auto-Investigation
Check these project signals to understand GTM context:
| Signal | Location | What to Look For |
|--------|----------|------------------|
| GTM docs | .aidocs/product_docs/gtm-manifest/ | Existing GTM strategy, target market, positioning |
| Launch plans | .aidocs/backlog/, .aidocs/todo/ | Features ready for launch, product milestones |
| Content calendar | .aidocs/product_docs/article-lists/ | Content strategy, announcement timing |
| Analytics | docs/, README.md | Current metrics, user data, conversion rates |
| Pricing | README.md, API docs | Current pricing model, subscription tiers |
| Partnerships | docs/partners/, .aidocs/ | Existing partnerships, affiliate programs |
| Customer success | docs/support/, knowledge base | CS operations, metrics, support channels |
Discovery Questions
question: "What's your primary GTM goal?"
header: "GTM Goal"
multiSelect: false
options:
- label: "Launch new product"
description: "Product Hunt, Hacker News, press coverage, initial positioning"
- label: "Enter new market"
description: "Market positioning, pricing strategy, competitive analysis"
- label: "Build partnerships"
description: "Partnership strategy, affiliate programs, integration ecosystem"
- label: "Scale customer success"
description: "CS operations, metrics, upselling, churn prevention"
question: "What's your launch timeline?"
header: "Launch Stage"
multiSelect: false
options:
- label: "Planning (3+ months)"
description: "Strategy, positioning, pricing, partnerships"
- label: "Pre-launch (1-3 months)"
description: "Press outreach, content prep, community building"
- label: "Launch week"
description: "Product Hunt, Hacker News, press coverage execution"
- label: "Post-launch"
description: "Customer success, metrics tracking, optimization"
question: "What's your business model?"
header: "Business Model"
multiSelect: false
options:
- label: "SaaS subscription"
description: "Subscription models, MRR optimization, churn prevention"
- label: "Freemium/PLG"
description: "Free trial optimization, activation, conversion funnels"
- label: "One-time purchase"
description: "Pricing strategy, upselling, cross-selling"
- label: "Marketplace/Platform"
description: "Partnership strategy, affiliate programs, revenue share"
When to Use
| Scenario | Methodologies | |----------|---------------| | Product launch | growth-gtm-strategy → growth-product-hunt-launch → growth-hacker-news-launch | | Market positioning | growth-brand-positioning → growth-gtm-strategy | | Pricing strategy | ops-pricing-strategy → ops-subscription-models | | Partnership program | ops-partnership-strategy → growth-affiliate-marketing | | Customer success | ops-customer-success-basics → ops-customer-success-metrics | | Platform launch | growth-product-hunt-launch, growth-hacker-news-launch, growth-indiehackers-strategy | | Press & PR | growth-press-coverage → growth-influencer-marketing | | Outreach | growth-cold-outreach → growth-influencer-marketing | | Annual planning | ops-annual-planning-process → ops-annual-planning-templates | | Legal/compliance | ops-legal-basics → ops-legal-compliance | | Financial planning | ops-financial-basics → ops-financial-planning | | Tax compliance | ops-tax-basics → ops-tax-compliance |
Methodologies (26)
GTM & Launch (6)
- growth-gtm-strategy.md
- growth-brand-positioning.md
- growth-product-hunt-launch.md
- growth-hacker-news-launch.md
- growth-indiehackers-strategy.md
- growth-app-store-optimization.md
Pricing & Business Model (4)
- ops-pricing-strategy.md
- ops-subscription-models.md
- ops-financial-basics.md
- ops-financial-planning.md
Press & Outreach (3)
- growth-press-coverage.md
- growth-cold-outreach.md
- growth-influencer-marketing.md
Partnerships (2)
- ops-partnership-strategy.md
- growth-affiliate-marketing.md
Planning (2)
- ops-annual-planning-process.md
- ops-annual-planning-templates.md
Customer Success (4)
- ops-customer-success-basics.md
- ops-customer-success-metrics.md
- ops-customer-support.md
- ops-upselling-cross-selling.md
Legal & Compliance (5)
- ops-legal-basics.md
- ops-legal-compliance.md
- ops-legal-compliance-checklist.md
- ops-tax-basics.md
- ops-tax-compliance.md
References
- gtm-strategy.md - GTM planning, positioning, launch
- growth-operations.md - Operations, pricing, partnerships
Related Skills
- faion-marketing-manager (parent orchestrator)
- faion-content-marketer (content for GTM)
- faion-growth-marketer (metrics, experiments)
- faion-researcher (market research)
- faion-product-manager (product positioning)
GTM Strategist v1.0 | 26 Methodologies