Marketing Manager Orchestrator Skill

Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.

Marketing Manager Orchestrator

Pure orchestrator that coordinates marketing activities by routing to specialized sub-skills.

Purpose

Routes marketing tasks to appropriate sub-skill based on domain. No methodologies in this skill - all execution happens in sub-skills.

Context Discovery

Auto-Investigation

Check for existing marketing context:

| Signal | How to Check | What It Tells Us | |--------|--------------|------------------| | .aidocs/product_docs/gtm-manifest/ | Glob("**/*gtm*") | GTM strategy exists | | .aidocs/product_docs/seo/ | Glob("**/seo/*.md") | SEO strategy exists | | landing page files | Glob("**/pages/index.*") | Landing page exists | | analytics config | Grep("GA4\|gtag\|analytics", "**/*") | Analytics setup | | email templates | Glob("**/email*/**") | Email marketing exists |

Check existing assets:

Read landing page copy to understand current messaging
Check meta tags for SEO status
Look for pricing page to understand monetization

Discovery Questions

Use AskUserQuestion to understand marketing goals and context.

Q1: Marketing Goal

question: "What's your primary marketing goal right now?"
header: "Goal"
multiSelect: false
options:
  - label: "Launch a product"
    description: "Prepare and execute a product launch"
  - label: "Get more traffic"
    description: "Increase visitors to site/app"
  - label: "Convert more visitors"
    description: "Improve signup/purchase rates"
  - label: "Retain & grow users"
    description: "Reduce churn, increase engagement"
  - label: "Build brand awareness"
    description: "Establish presence and recognition"

Routing:

"Launch" → Skill(faion-gtm-strategist) for full launch workflow
"Traffic" → Ask Q2 (Budget) to decide organic vs paid
"Convert" → Skill(faion-conversion-optimizer)
"Retain & grow" → Skill(faion-growth-marketer)
"Brand awareness" → Skill(faion-content-marketer) + Skill(faion-smm-manager)

Q2: Budget for Acquisition (if goal is traffic)

question: "Do you have budget for paid acquisition?"
header: "Budget"
multiSelect: false
options:
  - label: "No budget (organic only)"
    description: "Focus on SEO, content, social"
  - label: "Small budget ($100-500/mo)"
    description: "Test paid channels carefully"
  - label: "Growth budget ($500+/mo)"
    description: "Scale what works with paid ads"

Routing:

"No budget" → Skill(faion-seo-manager) + Skill(faion-content-marketer)
"Small budget" → Test with Skill(faion-ppc-manager), measure ROI
"Growth budget" → Skill(faion-ppc-manager) + Skill(faion-growth-marketer)

Q3: Business Model

question: "What's your business model?"
header: "Model"
multiSelect: false
options:
  - label: "B2C (consumers)"
    description: "Selling to individual consumers"
  - label: "B2B (businesses)"
    description: "Selling to companies/teams"
  - label: "B2B2C (platform)"
    description: "Businesses serve their customers through you"
  - label: "Marketplace"
    description: "Connecting buyers and sellers"

Context impact:

"B2C" → Emotional messaging, social proof, viral loops
"B2B" → ROI focus, case studies, LinkedIn, longer sales cycle
"B2B2C" → Both B2B acquisition + B2C activation
"Marketplace" → Chicken-egg problem, liquidity focus

Q4: Current Stage

question: "What's your current traction?"
header: "Traction"
multiSelect: false
options:
  - label: "Pre-launch (no users yet)"
    description: "Building audience before launch"
  - label: "Early (< 100 users)"
    description: "Finding product-market fit"
  - label: "Growing (100-1000 users)"
    description: "Scaling what works"
  - label: "Scaling (1000+ users)"
    description: "Optimizing and expanding"

Context impact:

"Pre-launch" → Audience building, waitlist, launch prep
"Early" → Focus on learning, manual outreach, founder sales
"Growing" → Test channels, find scalable acquisition
"Scaling" → Optimize funnels, expand channels, retention

Q5: Existing Audience (multiSelect)

question: "What audience/channels do you already have?"
header: "Channels"
multiSelect: true
options:
  - label: "Email list"
    description: "Newsletter or customer emails"
  - label: "Social following"
    description: "Twitter, LinkedIn, Instagram, etc."
  - label: "Existing customers"
    description: "People already paying/using"
  - label: "None yet"
    description: "Starting from zero"

Context impact:

"Email list" → Leverage for launches, nurture sequences
"Social following" → Distribution channel, engagement
"Existing customers" → Referrals, case studies, upsell
"None" → Focus on audience building first

Architecture

| Sub-Skill | Purpose | Methodologies | |-----------|---------|---------------| | faion-gtm-strategist | GTM strategy, product launches, positioning, pricing, partnerships, customer success | 26 | | faion-content-marketer | Content strategy, copywriting, SEO, email campaigns, social media, video/podcast production | 16 + 30 refs | | faion-growth-marketer | Analytics, experiments, A/B testing, AARRR metrics, retention, viral loops | 30 | | faion-conversion-optimizer | Landing pages, CRO, funnels, PLG, onboarding flows | 13 | | faion-ppc-manager | Paid advertising (Google Ads, Meta Ads, LinkedIn Ads) | External skill | | faion-seo-manager | Technical SEO, AEO, Core Web Vitals optimization | External skill | | faion-smm-manager | Social media management (Twitter, LinkedIn, Instagram growth) | External skill |

Total: 85+ methodologies across 7 specialized sub-skills

Decision Tree

| If you need... | Route to | Example Tasks | |---------------|----------|---------------| | GTM & Launch | faion-gtm-strategist | Product Hunt launch, GTM strategy, positioning, pricing strategy, partnership programs, customer success playbooks | | Content Creation | faion-content-marketer | Content strategy, blog posts, copywriting, email campaigns, social posts, video scripts, podcast production | | Growth & Analytics | faion-growth-marketer | AARRR framework, A/B testing, retention analysis, viral loops, cohort analysis, growth experiments | | Conversion | faion-conversion-optimizer | Landing page optimization, funnel analysis, CRO experiments, PLG strategies, onboarding flows | | Paid Ads | faion-ppc-manager | Google Ads campaigns, Meta Ads optimization, LinkedIn Ads, PPC strategy | | SEO Technical | faion-seo-manager | Technical SEO audits, AEO optimization, Core Web Vitals, search ranking | | Social Media Mgmt | faion-smm-manager | Twitter growth, LinkedIn strategy, Instagram content, community building |

Routing Examples

Launch Scenario

Product Launch
├─→ faion-gtm-strategist (GTM strategy, positioning, launch timeline)
├─→ faion-content-marketer (launch content, press release, email campaign)
├─→ faion-conversion-optimizer (landing page, free trial flow)
├─→ faion-growth-marketer (metrics tracking, launch experiments)
└─→ faion-ppc-manager (paid launch campaigns)

Content Marketing Scenario

Content Marketing Program
├─→ faion-content-marketer (content strategy, editorial calendar, creation)
├─→ faion-seo-manager (technical SEO, on-page optimization)
├─→ faion-growth-marketer (content metrics, A/B testing)
└─→ faion-smm-manager (social distribution)

Growth Optimization Scenario

Growth Optimization
├─→ faion-growth-marketer (AARRR analysis, experiment design, analytics)
├─→ faion-conversion-optimizer (funnel optimization, PLG tactics)
├─→ faion-content-marketer (growth content, email nurture)
└─→ faion-ppc-manager (paid acquisition scaling)

Brand Building Scenario

Brand Building
├─→ faion-gtm-strategist (brand positioning, messaging)
├─→ faion-content-marketer (brand content, thought leadership)
├─→ faion-smm-manager (social media presence)
└─→ faion-seo-manager (brand search optimization)

Execution Pattern

Analyze task intent and marketing domain
Route to appropriate sub-skill(s) via Skill tool
Invoke one or more sub-skills as needed
Coordinate multi-skill workflows if needed
Report consolidated results to user

Quick Reference

| Marketing Goal | Primary Sub-Skill | Secondary Sub-Skills | |----------------|-------------------|---------------------| | Launch product | gtm-strategist | content-marketer, conversion-optimizer, ppc-manager | | Acquire users | content-marketer | growth-marketer, seo-manager, ppc-manager | | Optimize conversion | conversion-optimizer | growth-marketer | | Scale growth | growth-marketer | ppc-manager, content-marketer | | Build brand | content-marketer | gtm-strategist, smm-manager, seo-manager | | Retain users | growth-marketer | content-marketer | | Partnerships | gtm-strategist | content-marketer | | Improve SEO | seo-manager | content-marketer | | Social presence | smm-manager | content-marketer | | Paid campaigns | ppc-manager | conversion-optimizer, growth-marketer |

Related Skills

Upstream:

faion-net (parent orchestrator)

Downstream (coordinated by this skill):

faion-gtm-strategist
faion-content-marketer
faion-growth-marketer
faion-conversion-optimizer
faion-ppc-manager
faion-seo-manager
faion-smm-manager

Adjacent:

faion-researcher (market research, competitor analysis)
faion-product-manager (product positioning, roadmap)
faion-ux-ui-designer (design for marketing)

Coordination Patterns

Single Sub-Skill Tasks

Route directly to the appropriate sub-skill for focused execution.

Multi-Sub-Skill Workflows

For complex marketing programs, coordinate multiple sub-skills:

Sequential - GTM strategy → content creation → distribution
Parallel - Content + paid ads + social media simultaneously
Iterative - Experiments → analysis → optimization → repeat

Marketing Manager Orchestrator v2.1 Pure Orchestrator | 7 Sub-Skills | 85+ Methodologies

Agent Skills: Marketing Manager Orchestrator

Install this agent skill to your local

Skill Files