Agent-Skills.md

Agent Skills: PPC Manager Skill (Claude)

PPC advertising: Google, Meta campaigns, optimization, reporting.

UncategorizedID: faionfaion/faion-network/faion-ppc-manager

Repository

faionfaion/faion-network
faionfaionLicense: NOASSERTION
2

Install this agent skill to your local

pnpm dlx add-skill https://github.com/faionfaion/faion-network/tree/HEAD/skills/faion-ppc-manager

Skill Files

Browse the full folder contents for faion-ppc-manager.

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skills/faion-ppc-manager/SKILL.md

Skill Metadata

Name
faion-ppc-manager
Description
"PPC advertising: Google, Meta campaigns, optimization, reporting."

Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.

PPC Manager Skill (Claude)

Overview

This skill orchestrates PPC campaigns. It is used by the faion-ads-agent to manage budgets, targeting, ad creatives, and performance analysis for platforms like Google Ads and Meta Ads.

Context Discovery

Auto-Investigation

Check these project signals to understand PPC context:

| Signal | Location | What to Look For | |--------|----------|------------------| | Ad accounts | Google Ads, Meta Business Suite | Active campaigns, budget, performance metrics | | Conversion tracking | Analytics, tag manager | Pixel setup, conversion events, attribution | | Landing pages | Website, ad destinations | Landing page quality, conversion optimization | | Campaign docs | .aidocs/, docs/ads/ | Campaign structure, targeting strategy, creative briefs | | Budget | Financial docs, campaign settings | Total ad spend, budget allocation, CAC targets | | Keywords | Google Ads, keyword research | Target keywords, match types, search terms | | Audiences | Meta Ads, Google Ads | Custom audiences, lookalikes, retargeting segments |

Discovery Questions

question: "Which ad platform is your priority?"
header: "Ad Platform"
multiSelect: false
options:
  - label: "Google Ads"
    description: "Search, Display, Shopping, Performance Max campaigns"
  - label: "Meta Ads (Facebook/Instagram)"
    description: "Image, Video, Carousel ads with custom audiences"
  - label: "LinkedIn Ads"
    description: "B2B advertising, professional targeting"
  - label: "Multi-platform"
    description: "Cross-platform strategy, budget optimization, attribution"

question: "What's your PPC maturity level?"
header: "PPC Maturity"
multiSelect: false
options:
  - label: "Starting new campaigns"
    description: "Campaign setup, conversion tracking, initial testing"
  - label: "Have running campaigns"
    description: "Optimization, A/B testing, budget allocation"
  - label: "Scaling campaigns"
    description: "Advanced bidding, retargeting, automation"
  - label: "Multi-platform expert"
    description: "Attribution modeling, cross-platform optimization, scaling"

question: "What's your primary PPC goal?"
header: "PPC Goal"
multiSelect: false
options:
  - label: "Generate leads"
    description: "Lead gen campaigns, form fills, conversion optimization"
  - label: "Drive sales"
    description: "E-commerce campaigns, ROAS optimization, shopping ads"
  - label: "Build awareness"
    description: "Display campaigns, video ads, reach optimization"
  - label: "Retarget users"
    description: "Retargeting campaigns, abandoned cart, sequential messaging"

Decision Tree

Quick Reference

| If you need... | Use | File | |----------------|-----|------| | Google Ads | | Campaign setup (Search, Display, Shopping, PMax) | Google campaign setup | ads-google-campaign-setup.md | | Keyword research, match types | Keyword research | ads-google-keywords.md | | RSA, ad extensions | Google creative | ads-google-creative.md | | CTR, CPC, ROAS metrics | Google reporting | ads-google-reporting.md | | Meta Ads | | FB/IG campaign setup | Meta campaign setup | ads-meta-campaign-setup.md | | Custom/Lookalike audiences | Meta targeting | ads-meta-targeting.md | | Image, Video, Carousel formats | Meta creative | ads-meta-creative.md | | CPM, CPA analysis | Meta reporting | ads-meta-reporting.md | | B2B/Social | | LinkedIn campaigns | LinkedIn ads | ads-linkedin-ads.md | | Twitter campaigns | Twitter ads | ads-twitter-ads.md | | Cross-Platform | | Pixel/tag setup | Conversion tracking | ads-conversion-tracking.md | | Last click, data-driven models | Attribution models | ads-attribution-models.md | | Ad testing | A/B testing | ads-ab-testing-ads.md | | Website visitors, cart abandoners | Retargeting | ads-retargeting.md | | CBO, bid strategies | Budget optimization | ads-budget-optimization.md | | GA4, Meta Business Suite | Analytics setup | ads-analytics-setup.md |

Common Workflows

New Campaign: conversion-tracking → campaign-setup → creative → ab-testing → reporting Optimization: reporting → budget-optimization → ab-testing → retargeting

Methodologies

  • google-ads-basics.md: Google Ads authentication, account structure, campaign management
  • google-ads-optimization.md: Bidding strategies, conversion tracking, GA4 integration
  • google-ads-reporting.md: Reporting, automation, error handling, best practices
  • facebook-ads.md: Managing Facebook advertising campaigns.
  • instagram-ads.md: Managing Instagram advertising campaigns.
  • meta-audience-targeting.md: Audience targeting for Facebook & Instagram.
  • Files related to ad creatives, targeting, reporting (ads-*.md).
  • growth-paid-acquisition.md: Strategies for growth through paid channels.