Agent-Skills.md

Agent Skills: Gaia Product GTM & Launch

Provides the Stage-9 go-to-market, launch and user-acquisition playbook for consumer one-off / in-app-purchase products - lock pricing/offer ladder before traffic, ASO/store-listing optimization with a store-page CVR gate, earned/owned demand priming, platform-featuring pitches, creator seeding, launch sequencing, paid UA only after organic CVR validates, a creative-testing engine, virality/referral with fraud detection, support/refund ops, and a blended-CAC-vs-LTV scale-decision control loop. Use to build a repeatable acquisition engine. Money-gated and net-of-fee aware (require positive defensible blended CAC:LTV with payback).

UncategorizedID: frostaura/ai.toolkit.gaia/fa-product-gtm-launch

Repository

frostaura/ai.toolkit.gaia
frostauraLicense: MIT
3026

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pnpm dlx add-skill https://github.com/frostaura/ai.toolkit.gaia/tree/HEAD/plugins/product/skills/fa-product-gtm-launch

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plugins/product/skills/fa-product-gtm-launch/SKILL.md

Skill Metadata

Name
fa-product-gtm-launch
Description
Provides the Stage-9 go-to-market, launch and user-acquisition playbook for consumer one-off / in-app-purchase products - lock pricing/offer ladder before traffic, ASO/store-listing optimization with a store-page CVR gate, earned/owned demand priming, platform-featuring pitches, creator seeding, launch sequencing, paid UA only after organic CVR validates, a creative-testing engine, virality/referral with fraud detection, support/refund ops, and a blended-CAC-vs-LTV scale-decision control loop. Use to build a repeatable acquisition engine. Money-gated and net-of-fee aware (require positive defensible blended CAC:LTV with payback).

Gaia Product GTM & Launch

Scope and when to use

Stage 9 of the money-gated lifecycle: turn a scale-ready title into a repeatable, defensible acquisition engine. Scope is one-off + IAP/IAG; auto-renew passes are red-lined unless an explicit in-scope decision is recorded. The exit gate is a positive, fraud-filtered blended CAC:LTV at scale with a financeable payback.

Use when:

  • a scale-ready package (S8) needs ASO, featuring, creators, and paid-UA setup
  • a store-page CVR gate or blended-CAC-vs-LTV scale decision must be applied
  • a creative-testing engine or referral/virality loop must be stood up

Do not use when:

  • the title has not cleared the S8 scale gate (return to fa-product-growth-marketer, S8)
  • the work is steady-state live-ops revenue, not acquisition (use fa-product-liveops)

Required inputs

  • the scale-ready package with locked launch pricing and offer ladder
  • the current unit-economics model version with realized pLTV by source
  • store assets, attribution (SKAN/AdAttributionKit) config, and UA budget

Owned outputs

  • an optimized store listing that clears the CVR gate, plus a featuring/creator plan
  • a paid-UA + creative-testing engine with a fraud-filtered cohort dashboard
  • the blended-CAC-vs-LTV scale decision with loop-backs to creative/positioning

Core workflow

  1. Lock monetization, launch pricing, and the offer ladder BEFORE traffic so CVR and CAC are read against a fixed target.
  2. Optimize ASO/store listing (iOS title/subtitle/100-char keywords; Play descriptions; OCR-readable screenshot text; 8–9 screenshots, first two = core loop + monetization fantasy; preview video; ratings/review engine; localization) and run store-page A/B as a CVR GATE that caps downstream UA and loops back to creative/positioning on failure.
  3. Prime earned & owned demand (Discord, Steam wishlists + Coming Soon, press/embargo, email list, first-purchase narrative) and pitch platform featuring (Apple 3+ weeks out; Play; Steam algorithmic; never pay for editorial).
  4. Seed creators in 3 waves with referral codes paid on in-game purchases, then sequence launch (Next Fest demo, staged playtests, 24–48h velocity spike, launch starter pack, waved global).
  5. Stand up paid UA ONLY after organic CVR validates (Meta/TikTok/Google/Apple Search Ads by role; value-based/event bidding toward payers; SKAN/AdAttributionKit correction).
  6. Run the creative-testing engine (10–20 concepts/month, first-3-seconds, formats, fatigue cadence, performance DB) and a virality/referral loop (K-factor, double-sided rewards, fraud detection) with support/refund ops + UA-install-fraud filtering.
  7. Apply the blended-CAC-vs-LTV scale-decision control loop (fraud-filtered, payback by genre, cohort dashboard, incrementality/geo-holdout) → exit on positive defensible blended CAC:LTV at scale.

Stage focus — organic CVR gates paid spend

Paid UA is never switched on against an unvalidated store page: the CVR gate caps spend and routes failures back to creative/positioning. Every CAC read is fraud-filtered and net-of-fee, and scale is justified by incrementality (geo-holdout), not last-click vanity installs.

Anti-patterns

  • do not buy paid traffic before organic store-page CVR validates
  • do not pay for editorial featuring or buy installs that fail fraud filters
  • do not read blended CAC on gross LTV or on last-click attribution alone
  • do not change launch pricing after traffic is live
  • do not scale a channel without an incrementality / geo-holdout check

Handoff and downstream impact

  • hand the validated acquisition engine, CVR-passing listing, and cohort dashboard to the coordinator
  • on store-listing CVR failure, loop back to creative/positioning (S9) and possibly reposition the concept
  • hand the scaled, instrumented title to fa-product-liveops-manager (S10)

Completion checklist

  • store page clears the CVR gate; featuring/creator plan executed
  • paid UA live only post-CVR with SKAN/AdAttributionKit correction
  • positive defensible blended CAC:LTV proven with fraud filtering + incrementality

References