Agent Skills: Gaia Product Validation

Provides Stage 4 validation guidance for consumer one-off / in-app-purchase products - framing falsifiable money hypotheses under a cost ceiling, IP/trademark/name/domain clearance, problem and solution interviews that probe real past spend, concept tests with a clickable paywall, deflated willingness-to-pay (Van Westendorp, conjoint/MaxDiff), fake-door and painted-price tests, landing-page commitment ladders, ad-creative CPI testing that replaces the placeholder CAC, and community pre-validation. Use to get a go/no-go with at least one money-on-the-line signal before building.

UncategorizedID: frostaura/ai.toolkit.gaia/fa-product-validation

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plugins/product/skills/fa-product-validation/SKILL.md

Skill Metadata

Name
fa-product-validation
Description
Provides Stage 4 validation guidance for consumer one-off / in-app-purchase products - framing falsifiable money hypotheses under a cost ceiling, IP/trademark/name/domain clearance, problem and solution interviews that probe real past spend, concept tests with a clickable paywall, deflated willingness-to-pay (Van Westendorp, conjoint/MaxDiff), fake-door and painted-price tests, landing-page commitment ladders, ad-creative CPI testing that replaces the placeholder CAC, and community pre-validation. Use to get a go/no-go with at least one money-on-the-line signal before building.

Gaia Product Validation

Scope and when to use

Use this skill to put money on the line before committing to a build. Scope is one-off + IAP/IAG monetization; B2B seat-based SaaS is out of scope and an auto-renew model is red-lined unless an in-scope decision is recorded.

Use when:

  • a designed money model needs falsification before any slice is built
  • willingness-to-pay must be confirmed by behavior, not by stated intent
  • the placeholder CAC must be replaced by a measured CPI

Do not use when:

  • the money model is not designed yet (run monetization design first)
  • a paid signal already passed and the slice can start

Required inputs

  • the designed money model, price ladder, and falsifiable hypotheses
  • the current unit-economics model version and its placeholder CAC
  • a stage cost ceiling and access to test channels

Owned outputs

  • a documented go/no-go with at least one money-on-the-line signal
  • deflated WTP, fake-door/painted-price results, and a measured CPI
  • the re-run net LTV:CAC + payback gate on real CPI

Core workflow

  1. Frame falsifiable MONEY hypotheses and set a stage cost ceiling before spending.
  2. Clear IP / trademark / name / domain before investing in the identity.
  3. Run problem and solution interviews (12-20 persona-matched) that probe REAL past spend; treat "I'd download" as not equal to "I'd pay".
  4. Run concept tests with a clickable prototype that INCLUDES the paywall/IAP screen.
  5. Research WTP (Van Westendorp n>=100-200; conjoint/MaxDiff for bundles) then DEFLATE it with a quantified haircut.
  6. Run fake-door / painted-price tests and measure buy-taps against a pre-registered threshold.
  7. Build a landing page with a commitment ladder (email -> pre-order -> deposit).
  8. Run ad-creative CPI testing that REPLACES the placeholder CAC, then RE-RUN the net LTV:CAC + payback gate.
  9. Pre-validate with community (Discord/subreddit, founder pack) and document the go/no-go.

Money-on-the-line evidence

  • A stated WTP number is a hypothesis; a buy-tap or deposit is evidence.
  • Always deflate survey/conjoint WTP before it touches a build decision.
  • The measured CPI, not the placeholder, decides the net LTV:CAC at this gate.

Anti-patterns

  • do not accept "I'd download it" as a willingness-to-pay signal
  • do not feed un-deflated stated WTP into the model
  • do not skip the paywall screen in the concept test
  • do not exceed the stage cost ceiling chasing certainty
  • do not pass the gate without re-running it on measured CPI

Handoff and downstream impact

  • hand the vertical slice the validated money model and confirmed price points
  • hand the money gate the deflated WTP, paid signal, and measured CPI
  • name the loop-back: failed WTP returns to ideation or monetization design

Completion checklist

  • at least one money-on-the-line signal is documented
  • WTP is deflated and IP/name/domain are cleared
  • fake-door buy-taps were measured against a pre-registered threshold
  • the net LTV:CAC + payback gate was re-run on measured CPI

References