Agent-Skills.md

Agent Skills: E-commerce SEO

Use when optimizing e-commerce SEO — product/category pages, faceted navigation, marketplace listings.

UncategorizedID: fusengine/agents/seo-ecommerce

Repository

fusengine/agents
FusengineLicense: MIT
345

Install this agent skill to your local

pnpm dlx add-skill https://github.com/Fusengine/claude-plugins/tree/HEAD/plugins/seo/skills/seo-ecommerce

Skill Files

Browse the full folder contents for seo-ecommerce.

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plugins/seo/skills/seo-ecommerce/SKILL.md

Skill Metadata

Name
seo-ecommerce
Description
Use when optimizing e-commerce SEO — product/category pages, faceted navigation, marketplace listings.
<objective> Covers e-commerce-specific SEO: Product schema (offers/aggregateRating/review/brand) plus BreadcrumbList on product pages, category page structure (intro copy, H1, pagination canonicals), faceted-navigation indexing rules by filter-combo count, out-of-stock handling (keep the page, set availability, link to alternatives), internal search page blocking/optimization, and marketplace-specific tactics (Amazon A+ Content, Etsy tags, eBay item specifics). Schema templates live in `templates/json-ld/`. </objective>

E-commerce SEO

Product Pages

  • Product schema with offers, aggregateRating, review, brand
  • BreadcrumbList schema
  • Unique meta title/description per product
  • Canonical to self (not category)
  • Reviews above the fold (with schema)
  • Out-of-stock: keep page, set availability: OutOfStock, link to alternatives

Category Pages

  • Intro paragraph 150-300 words (above products)
  • H1 with category keyword
  • Pagination: rel="canonical" on each paginated page (Google deprecated rel=next/prev)
  • Filter URLs: see Faceted Navigation below

Faceted Navigation Rules

| Filter combo | Action | |--------------|--------| | 1-2 filters (popular) | Index, unique meta, custom canonical | | 3+ filters | noindex, follow | | Sort params (?sort=) | Canonical to clean URL | | Pagination | Canonical to self, no noindex |

Internal Search

  • Block /search?q=* in robots.txt (avoid index bloat)
  • But optimize top searched terms as static pages

Schema Templates

  • templates/json-ld/product.json
  • templates/json-ld/breadcrumb.json

Marketplaces

  • Amazon: A+ Content, backend keywords
  • Etsy: tags, attributes, video listings
  • eBay: item specifics, gallery photos