<objective>
Covers video SEO: the required VideoObject JSON-LD schema, YouTube optimization (title/description/tags/thumbnail/chapters/captions/end-screens), embedding indexable transcripts with timestamp links, Clip schema for chapter/key-moment markup, SeekToAction for enabling seek in rich results, and BroadcastEvent schema for live-stream LIVE badges.
</objective>
Video SEO
VideoObject Schema (required)
{
"@type": "VideoObject",
"name": "<title>",
"description": "<description>",
"thumbnailUrl": ["<url-16x9>", "<url-4x3>", "<url-1x1>"],
"uploadDate": "2026-05-01T08:00:00+00:00",
"duration": "PT2M30S",
"contentUrl": "<url>",
"embedUrl": "<url>"
}
YouTube Optimization
- Title: 60 chars max, keyword first
- Description: 250 words minimum, timestamps, links
- Tags: 5-10 specific, no keyword stuffing
- Thumbnail: 1280x720, high contrast, faces convert well
- Chapters: required for videos > 5 min
- Closed captions: always (accessibility + indexability)
- End screens + cards: for retention
Transcripts
- Embed full transcript below video (indexable text)
- Use
<details><summary>Transcript</summary>...</details> for collapsible
- Timestamp links:
<a href="#t=120">2:00</a>
Chapters / Clip Schema
{
"@type": "Clip",
"name": "Introduction",
"startOffset": 0,
"endOffset": 90,
"url": "https://example.com/video#t=0"
}
SeekToAction (enable seek in rich results)
"potentialAction": {
"@type": "SeekToAction",
"target": "https://example.com/video?t={seek_to_second_number}",
"startOffset-input": "required name=seek_to_second_number"
}
Live Streaming
BroadcastEvent schema for LIVE badge- Requires
isLiveBroadcast: true, startDate, endDate
