Agent Skills: advertising

Ad angles, awareness-stage matching, and paid big-picture judgment for the strategy call — which reason-to-click to lead with, what state the traffic arrives in, and whether paid even fits yet. TRIGGER when the brief involves paid acquisition, ad angles, cold-traffic messaging, awareness-stage matching for ads, or a should-I-run-ads read. DO NOT TRIGGER for organic positioning and channel choice (marketing), organic search demand (seo), or gathering the customer evidence an angle draws on (research).