Agent Skills: marketing

Positioning, audience, and what-works judgment for the strategy call — the category the product competes in, who it's for, why it's different, and which growth move is real at this stage. TRIGGER when the brief needs a positioning thesis, an ICP or audience definition, differentiation, switching forces, or a read on which channel fits the product's stage. DO NOT TRIGGER to gather the raw customer evidence underneath positioning (research), to shape paid ad angles (advertising), or to size organic search demand (seo).