Brand Guidelines
Overview
Universal brand styling system for digital and print assets. Brand-specific rules are stored in references.
Keywords: branding, visual identity, styling, brand colors, typography, corporate identity, design standards, visual formatting
Usage
- Identify which brand applies to the task
- Load brand-specific reference from
references/brands/[brand-name].md - Apply colors, typography, and rules from that reference
- Fall back to generic defaults if no brand reference exists
Available Brand References
references/brands/molychile.md— Chilean industrial distributor (UNI-T, CSB, URREA, Energizer)
Generic Defaults (when no brand specified)
Colors
| Role | Hex | Use |
|------|-----|-----|
| Primary | #1a1a1a | Headers, primary text |
| Secondary | #4a4a4a | Body text |
| Accent | #0066cc | Links, CTAs, highlights |
| Background | #ffffff | Page background |
| Surface | #f5f5f5 | Cards, sections |
| Border | #e0e0e0 | Dividers, outlines |
Typography
| Element | Font | Weight | Size | |---------|------|--------|------| | H1 | System sans-serif | 700 | 32px | | H2 | System sans-serif | 600 | 24px | | H3 | System sans-serif | 600 | 18px | | Body | System sans-serif | 400 | 16px | | Small | System sans-serif | 400 | 14px |
Application Contexts
Documents (docx, pdf)
- Cover page: Primary color header bar
- Headers: Primary color, heading font
- Body: Secondary color, body font
- Accents: Accent color for highlights, links
Presentations (pptx)
- Title slides: Primary background, white text
- Content slides: White background, primary headers
- Accent elements: Accent color for charts, callouts
Web / HTML
- Use CSS variables for theming
- Ensure WCAG AA contrast compliance
- Apply responsive typography scale
Ecommerce Listings
- Product titles: Primary color, heading font
- Descriptions: Secondary color, body font
- Price: Accent color, bold
- Badges/CTAs: Accent background, white text
Technical Patterns
CSS Variables Template