Competitive Ads Extractor Skill

Competitive Ads Extractor

Overview

Scrape and analyze competitor ads to identify working messaging, creative patterns, and campaign strategies.

Keywords: competitor ads, ad library, facebook ads, linkedin ads, tiktok ads, messaging analysis, creative research, ad copy, campaign strategy, competitive intelligence

Process

Identify target brand/industry
Check references/competitors/[brand].md or references/industries/[industry].md
Access relevant ad libraries
Extract ads + screenshots
Analyze using framework below
Output to ~/competitor-ads/[brand]/

Ad Library Sources

| Platform | URL | Access | |----------|-----|--------| | Facebook/Instagram | facebook.com/ads/library | Public | | LinkedIn | linkedin.com/ad-library | Requires login | | TikTok | ads.tiktok.com/business/creativecenter | Public | | Google | adstransparency.google.com | Public |

Analysis Framework

Messaging

| Dimension | Extract | |-----------|---------| | Problems | Pain points, frustrations addressed | | Use cases | Target scenarios, jobs-to-be-done | | Value props | Benefits, outcomes promised | | Positioning | vs. alternatives, unique angles | | Social proof | Numbers, logos, testimonials |

Creative

| Dimension | Extract | |-----------|---------| | Format | Static, video, carousel, GIF | | Visual style | Colors, imagery, layout | | Pattern | Before/after, demo, testimonial | | Branding | Logo placement, brand colors | | Length | Video duration, copy length |

Copy

| Element | Note | |---------|------| | Headline | Hook, length, structure | | Body | Tone, specificity, proof | | CTA | Action, urgency, offer |

Output Structure

~/competitor-ads/[brand]/
├── screenshots/           # All ad images
├── videos/               # Video ads
├── analysis.md           # Full analysis report
├── top-performers/       # Best ads subset
├── raw-data.csv          # Structured data
└── patterns.md           # Identified patterns

Analysis Report Template

# [Brand] Ad Analysis

## Overview
- Total ads: X active
- Platforms: [list]
- Date extracted: YYYY-MM-DD

## Top Problems Highlighted
1. [Problem] (X ads) — "[Example copy]"
2. ...

## Creative Patterns
1. [Pattern name] — [Description], used in X ads

## Copy Patterns
- Headlines: [Pattern]
- CTAs: [Common CTAs]
- Length: [Avg characters]

## Audience Segments
- [Segment]: [Messaging angle]

## Recommendations
1. [Actionable insight]

References

references/competitors/ — Known competitor profiles and history
references/industries/ — Industry-specific patterns and benchmarks
references/platforms/ — Platform-specific extraction methods

Agent Skills: Competitive Ads Extractor

Install this agent skill to your local

Skill Files