Agent Skills: Next.js SEO

Next.js SEO optimization guide. Use when building Next.js apps, optimizing for search engines, fixing Google indexing issues, implementing metadata, sitemaps, robots.txt, JSON-LD, or auditing SEO.

UncategorizedID: laguagu/claude-code-nextjs-skills/nextjs-seo

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skills/nextjs-seo/SKILL.md

Skill Metadata

Name
nextjs-seo
Description
Next.js App Router SEO implementation and audits. Use for metadata and social images, sitemap/robots, canonicals and localization, structured data, Core Web Vitals evidence, AI crawler policy or search-indexing diagnosis. Not for general Next.js feature work unrelated to SEO.

Next.js SEO

Start from the page's task, production response and observed search behavior. Read the installed Next.js version and relevant node_modules/next/dist/docs/ pages (bundled from 16.2); otherwise use matching official documentation. Metadata, Viewport and MetadataRoute types are also in node_modules/next/dist/lib/metadata/types/metadata-interface.d.ts. Keep framework APIs, caching mode and deployment policy consistent with the project.

Useful, distinct content matters more than a longer page. Give titles, headings and descriptions separate jobs; add a FAQ, summary, badges or extra pages only when they help the reader. Publication dates must reflect meaningful changes. Verify authorship, credentials and factual claims.

Implementation and audit scope

  • Verify public URLs, redirects, status codes, crawl rules, index directives and canonicals before adding markup. A sitemap supports discovery; it does not make a page indexable or guarantee indexing.
  • Keep important public content available in the served HTML when practical. A Client Component can be server-prerendered; use client alone does not remove content from HTML.
  • Use the App Router Metadata API and file conventions. Resolve relative metadata URLs with the correct production metadataBase and verify emitted absolute URLs. Do not rely on missing-base behavior across versions/hosts.
  • Configure refresh/invalidation for data-backed pages, metadata and sitemaps. A database query alone does not guarantee publication updates reach them. Use cache-components when enabled; caching is a freshness decision rather than a required SEO directive.
  • Structured data must describe real visible content and a supported consumer. Check current rich-result eligibility instead of adding every schema type.
  • Preserve the owner's crawler policy. Training, search and user-triggered retrieval have different controls; robots rules are not access control.

Read for the affected area

Separate evidence in the report: a performance export shows queries/traffic; URL Inspection and indexing reports address crawl/index/canonical status; field measurements address Core Web Vitals. Lighthouse is a lab diagnostic and cannot establish field INP. Good field thresholds at the 75th percentile are LCP ≤ 2.5 s, INP ≤ 200 ms and CLS ≤ 0.1.

Verify status, headers and complete production HTML, including relevant bot responses, then open the route directly and test its interaction. A spoofed User-Agent tests response handling, not actual verified bot access. Report unavailable checks explicitly and avoid ranking, indexing or citation promises.