Agent-Skills.md

Agent Skills: Bottom-of-Funnel Keyword Finder

Find bottom-of-funnel keywords with high purchase intent for any product. Use when targeting buyers ready to convert, planning conversion-focused content, or building high-intent keyword lists. Uses Perplexity for real-time search data. Not for broad topic research (use keyword-research).

UncategorizedID: majesticlabs-dev/majestic-marketplace/bofu-keywords

Repository

majesticlabs-dev/majestic-marketplace
majesticlabs-devLicense: NOASSERTION
327

Install this agent skill to your local

pnpm dlx add-skill https://github.com/majesticlabs-dev/majestic-marketplace/tree/HEAD/plugins/majestic-marketing/skills/bofu-keywords

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plugins/majestic-marketing/skills/bofu-keywords/SKILL.md

Skill Metadata

Name
bofu-keywords
Description
Find bottom-of-funnel keywords with high purchase intent for any product. Use when targeting buyers ready to convert, planning conversion-focused content, or building high-intent keyword lists. Uses Perplexity for real-time search data. Not for broad topic research (use keyword-research).

Bottom-of-Funnel Keyword Finder

Find high-intent keywords that indicate someone is ready to buy, sign up, or convert.

What Are BOFU Keywords?

Bottom-of-funnel keywords signal purchase intent:

  • Transactional: "buy", "pricing", "discount", "coupon"
  • Comparative: "vs", "alternative to", "compared to"
  • Evaluative: "review", "pros and cons", "is it worth it"
  • Solution-specific: "best [category] for [use case]"

Required Input

Ask the user for:

  1. Product/Service name
  2. Product category (e.g., "project management software", "email marketing tool")
  3. Known competitors (optional but helpful)
  4. Target use cases (what problems does it solve?)

Research Process

Step 1: Generate Keyword Patterns

Apply these BOFU patterns to the product:

Transactional Intent:

  • [product] pricing
  • [product] plans
  • [product] free trial
  • [product] discount
  • [product] coupon code
  • buy [product]
  • [product] subscription

Comparative Intent:

  • [product] vs [competitor]
  • [product] alternative
  • [product] competitors
  • best [category] tools
  • [product] compared to [competitor]
  • switch from [competitor] to [product]

Evaluative Intent:

  • [product] review
  • [product] reviews [year]
  • is [product] worth it
  • [product] pros and cons
  • [product] honest review
  • [product] for [use case]

Problem-Solution Intent:

  • best [category] for [use case]
  • [category] for small business
  • [category] for startups
  • [category] for enterprise
  • how to [solve problem] with [product]

Step 2: Use Perplexity for Validation

Use Perplexity MCP to research:

  1. Which competitors are commonly compared
  2. What questions people ask before buying
  3. Common objections and concerns
  4. Popular use cases and niches

Example Perplexity query:

What are the most common questions people ask before buying [product category] software? What comparisons do they search for?

Step 3: Categorize by Intent Level

| Intent Level | Keyword Type | Example | Priority | |--------------|--------------|---------|----------| | Highest | Pricing/Buy | "[product] pricing" | P1 | | High | Comparison | "[product] vs [competitor]" | P1 | | High | Reviews | "[product] review 2025" | P1 | | Medium | Alternatives | "best [category] tools" | P2 | | Medium | Use-case | "[category] for [niche]" | P2 |

Output Format

## BOFU Keywords for [Product]

### Highest Intent (Ready to Buy)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| [product] pricing | Transactional | Pricing page |
| [product] free trial | Transactional | Trial signup |
| [product] discount | Transactional | Promo page |

### High Intent (Comparing Options)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| [product] vs [competitor] | Comparative | Comparison page |
| [product] alternative | Comparative | Comparison page |
| [product] review | Evaluative | Review/landing page |

### Medium Intent (Evaluating Category)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| best [category] for [use case] | Solution | Listicle/guide |
| [category] comparison | Comparative | Comparison guide |

### Keyword Clusters for Content Strategy

**Cluster 1: Pricing & Plans**
- [keyword list]
- Recommended content: Transparent pricing page with FAQ

**Cluster 2: Competitor Comparisons**
- [keyword list]
- Recommended content: Individual vs pages for each competitor

**Cluster 3: Reviews & Social Proof**
- [keyword list]
- Recommended content: Customer stories, case studies

### Quick Wins
Keywords with high intent but likely low competition:
1. [keyword] - [reason it's a quick win]
2. [keyword] - [reason]
3. [keyword] - [reason]

### Content Recommendations
For each cluster, suggest specific pages to create.

What This Skill Does NOT Do

  • Provide search volume data (use Ahrefs/SEMrush for that)
  • Guarantee rankings
  • Replace keyword research tools
  • Do competitor keyword gap analysis

When to Use This vs. Other Skills

| Use bofu-keywords when... | Use other skills when... | |-----------------------------|--------------------------| | Need conversion-focused keywords | Need top-of-funnel content ideas | | Planning landing pages | Planning blog strategy | | Building comparison pages | Building educational content | | Optimizing for signups | Building brand awareness |