Agent-Skills.md

Agent Skills: Buyer Journey Mapper

Create persona x journey grids for AEO content strategy. Use when mapping content to buyer stages, planning question-based content for AI citations, or building a content matrix that covers all personas across awareness, consideration, and decision stages.

UncategorizedID: majesticlabs-dev/majestic-marketplace/buyer-journey-mapper

Repository

majesticlabs-dev/majestic-marketplace
majesticlabs-devLicense: NOASSERTION
327

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pnpm dlx add-skill https://github.com/majesticlabs-dev/majestic-marketplace/tree/HEAD/plugins/majestic-marketing/skills/seo/buyer-journey-mapper

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plugins/majestic-marketing/skills/seo/buyer-journey-mapper/SKILL.md

Skill Metadata

Name
buyer-journey-mapper
Description
Create persona x journey grids for AEO content strategy. Use when mapping content to buyer stages, planning question-based content for AI citations, or building a content matrix that covers all personas across awareness, consideration, and decision stages.

Buyer Journey Mapper

Audience: Content strategists optimizing for AI citations Goal: Create question-based content grids mapped to buyer personas and journey stages

The AEO Shift

Move from broad "Ultimate Guides" to specific answers for specific questions.

3×4 Content Grid Template

Create for each product line:

| Journey Stage | Persona A | Persona B | Persona C | |---------------|-----------|-----------|-----------| | Awareness | "How do I...?" | "What is...?" | "Why does...?" | | Consideration | "Best tools for..." | "Compare X vs Y" | "How to choose..." | | Evaluation | "Does [Product] do...?" | "[Product] vs [Competitor]" | "[Product] pricing" | | Decision | "Can [Product] accomplish...?" | "[Product] ROI" | "How to implement..." |

Persona Specificity

  • ❌ "Marketing Manager"
  • ✅ "Marketing Manager Margaret at a 200-person logistics company managing a 3-person team"

Three-Pronged Query Sourcing

  1. Keyword Data (Ahrefs/SEMrush)

    • Question-based queries
    • "People Also Ask" variations

  2. Social Listening (Reddit, Quora)

    • Community questions
    • Industry forum discussions

  3. Internal Data

    • CRM call transcripts
    • Sales/CS team interviews

Funnel-Stage Query Tagging

| Stage | Query Pattern | Content Type | |-------|--------------|--------------| | Awareness | "How do I do X?" | Educational guides | | Consideration | "Best tools for ABC" | Comparison posts | | Evaluation | "[Product] features" | Feature pages, demos | | Decision | "Can [Product] accomplish [Task]?" | Use cases, ROI calculators |

Output

## Buyer Journey Content Grid: [Product/Topic]

### Personas
- Persona A: [specific description]
- Persona B: [specific description]
- Persona C: [specific description]

### Grid
[3×4 table with specific questions]

### Query Sources
- Keyword data: [sources used]
- Social: [communities monitored]
- Internal: [data sources]

### Priority Queue
1. [Highest-opportunity question]
2. [Next priority]
...